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466: The Synthetic Research Advantage
Manage episode 495861856 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights.
You’ll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune.
What You’ll Learn:
3 misconceptions marketers have about synthetic research
Why AI can surface insights that are better than traditional methods
How synthetic research unlocks deeper audience understanding at scale
When to use synthetic over human research (and how they work together)
For the rest of the conversation with Jon—including B2B use cases, segmentation examples, and a deeper dive into category entry points—visit our YouTube channel (CMO Huddles Hub) or click here: [https://www.youtube.com/watch?v=k4S_Ib-SmZY].
Get more insights like these by joining our free Starter program at cmohuddles.com.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
568 episodes
Share
Manage episode 495861856 series 2391479
Content provided by Drew Neisser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drew Neisser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights.
You’ll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune.
What You’ll Learn:
3 misconceptions marketers have about synthetic research
Why AI can surface insights that are better than traditional methods
How synthetic research unlocks deeper audience understanding at scale
When to use synthetic over human research (and how they work together)
For the rest of the conversation with Jon—including B2B use cases, segmentation examples, and a deeper dive into category entry points—visit our YouTube channel (CMO Huddles Hub) or click here: [https://www.youtube.com/watch?v=k4S_Ib-SmZY].
Get more insights like these by joining our free Starter program at cmohuddles.com.
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
568 episodes
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Similar to Renegade Marketers Unite
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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