Best Flowium Podcasts (2025)

1
Google Merchant Center Updates: Big Changes for eCommerce Brands 29:01

8h ago29:01

29:01

4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. …

1
The Power of Exceptional Customer Service 8:20

26d ago8:20

8:20

1 - In this debut episode, we're discussing how exceptional customer service creates the foundation for successful projects. You'll Discover: 📌 How today's evolving client expectations create opportunities for deeper partnerships 📌 Effective communication strategies that enhance project outcomes 📌 Practical approaches to transform feedback into mut…

1
Klaviyo Pricing Updates: What It Means for Your Email Strategy 36:18

1M ago36:18

36:18

3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagement Klaviyo’s new Automatic Downgrade feature Key list-cleaning metrics to watch How Klaviyo price incr…

1
Top Revenue-Driving Email Flows You Need to Set Up 42:56

2M ago42:56

42:56

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase con…

1
Top 5 Email Marketing Trends to Watch in 2025 41:46

3M ago41:46

41:46

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve g…

1
We’re Rebranding Our Podcast! 7:49

1y ago7:49

7:49

Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks f…

1
Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales 44:17

1y ago44:17

44:17

193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your e…

1
How to Pick a Name for an eCommerce Business: 12 Best Practices 55:42

1y ago55:42

55:42

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name f…

1
Convert Instagram Followers into SMS Subscribers: Interview with HiTide 43:46

1y ago43:46

43:46

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects z…

1
Boosting eCommerce Success with Disco 46:16

1y ago46:16

46:16

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you n…

1
Email Marketing for Nonprofits with charity: water 45:50

1y ago45:50

45:50

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How bi…

1
How to Start an eCommerce Business 45:38

1y ago45:38

45:38

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying a…

1
Key Differences Between US and UK Consumers in 2024 41:37

1y ago41:37

41:37

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United …

1
7 Email Marketing Strategies for St. Patrick’s Day 35:36

1y ago35:36

35:36

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Sm…

1
7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples 41:55

1y ago41:55

41:55

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR…

1
Proven Strategies for Valentine’s Day Success 46:53

1+ y ago46:53

46:53

184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you c…

1
Retention Strategies Beyond Email & SMS 45:31

1+ y ago45:31

45:31

183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for more Unleash the power of exclusive access: memberships done right Decoding top brands’ retentio…

1
Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources) 49:32

1+ y ago49:32

49:32

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for s…

1
Q1 Marketing Calendar: Email Content Ideas 48:27

1+ y ago48:27

48:27

181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valen…

1
The Future of Email Marketing: Trends to Watch in 2024 41:02

1+ y ago41:02

41:02

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing. Watch the full episode here! You’ll Learn Social commerce: everything you need to know How to leverage AI to help person…

1
Growth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business 22:48

1+ y ago22:48

22:48

179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level. Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll Learn How to assess yo…

1
Top 50 Email Marketing Mistakes You Can’t Afford to Keep Making 29:45

1+ y ago29:45

29:45

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue. Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp. You’ll Learn The top factor hurting your deliverability and hindering your reac…

1
This vs. That: Guessing the Winning Options in A/B Tests 40:57

1+ y ago40:57

40:57

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests. Watch the full episode here! You’ll Learn Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in forms Short- vs. long-form campaigns Dark vs. light mode for CTR Lifestyle vs. product images in the hero ima…

1
Gmail & Yahoo 2024 Updates: Everything You Need to Know 45:23

1+ y ago45:23

45:23

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts. Watch the full episode here! You’ll Learn A critical December 2023 deliverability update that will affect email deliverability if not addressed …

1
How to Beat the Post-Black Friday Slump: 5 Winning Strategies 39:14

1+ y ago39:14

39:14

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period. You’ll Learn Effective product launch strategies Why it’s important to understand customer resolutions How to capture your customers’ attention and generate excitement after the holidays Popular eCommerce…

1
Last-Minute BFCM Checklist: 14 Mistakes to Avoid 53:30

1+ y ago53:30

53:30

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year! Watch the full episode here! You’ll Learn How to sync your target audience on different platforms Klaviyo’s functions to leverage for a smoother shopping experience One simple strategy to boost your AOV by 10% Why it’s worth investing in…

1
12 Strategies to Boost AOV During BFCM 44:43

1+ y ago44:43

44:43

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more! Watch the full video here! You’ll Learn What AOV is and why it’s so important The factors that influence AOV The one thing to fix to cut your abando…

1
BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers 1:01:51

1+ y ago1:01:51

1:01:51

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies. Watch the full video here! You’ll Learn Andriy’s thoughts on BOGO deals Different ways to organize a BOGO sale Andrea’s take on mystery discounts for …

1
Boost Sales Without Discounts: Our Foolproof Strategies 1:00:16

1+ y ago1:00:16

1:00:16

171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks. Resources Mentioned in This Episode Rebuy RSVLTS Sephora Viking Waffles: Protein Waffles Literally The Coolest Book by Levi Plesset Leave an A…

1
Boost Your Holiday Sales: Mastering the Bounce-Back Flow 13:46

1+ y ago13:46

13:46

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now! You’ll Learn How to retain holiday shoppers with the Bounce Back Flow How to build the Bounce Back and what exact emails to include Vira’s pro holiday …

1
2024 GMAIL Updates Part 2 and PotPourri 31:10

1+ y ago31:10

31:10

Is GMAIL turning your old email addresses into spam traps and honeypots? How do you get started segmenting your newsletter list? Is Luke's offspring watching Scooby-Doo? All this and more...By Luke Avedon & Ed Forteau

1
Neil Patel's Secrets to eCommerce Success: Interview 29:44

1+ y ago29:44

29:44

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from …

1
Gmail 2024 Updates 32:08

1+ y ago32:08

32:08

The one about the terrifying new announcement from GMAIL, "New Gmail protections for a safer, less spammy inbox." Read the announcement here: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/By Luke Avedon & Ed Forteau

1
BFCM Prep: How to Prep Your Lists and Revamp Flows 27:55

1+ y ago27:55

27:55

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM. You’ll Learn How to use email marketing to create anticipation for the biggest sale of the year The 3 crucial automations you should set up from scratch for BFCM Vira’s go-to content trick to co…

1
BFCM: Best Email Deliverability Practices 26:23

1+ y ago26:23

26:23

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM. Interview Questions What are the best practices for prepping deliverability for BFCM? Are dedicated domains important for businesses of all …

1
Email Marketing for CBD Brands with BATCH’s Dennis Mistrioty 38:36

1+ y ago38:36

38:36

166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles. https://flowium.com/lp/email-design-makeover/ https://flowium.co…

1
Mastering Inventory Alert Flows: How to Boost Revenue and Retention During BFCM 25:32

1+ y ago25:32

25:32

165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM. Download a FREE Black Friday Cyber Monday Checklist Here! You’ll learn w…

1
Robbie Fitzwater: "Email is not dead, but bad email is dying." 40:51

1+ y ago40:51

40:51

164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater. Some of the questions we ask: What are some common mistakes businesses make with their email marketing efforts? How can businesses enhance the value and engagement of their email marketing for recipients, shifting…

1
Turning Customer Service into a Profit Center: Chat with Gorgias 33:05

1+ y ago33:05

33:05

163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before. You’ll Learn What Gorgias is, how it’s different from other helpdesks, and how you can use it to manage all your eCommerce tools How to elevate Customer Support to boost engagement, brand l…

1
Unlocking Customer Service Success: Lessons from TalentPop 31:52

1+ y ago31:52

31:52

162 - Explore how TalentPop turns live chats into revenue drivers, converts short-term wins into lasting customer bonds, and masters word-of-mouth marketing. About today’s guest Ashkan Taheri is the Co-Founder at TalentPop, a leading Customer Service Management Agency that works with over 500 fast-growing eCommerce brands to revolutionize their cus…

1
Mastering Market Insights: Leveraging Particl’s AI for Smart Product Strategies 31:50

1+ y ago31:50

31:50

161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies. About today’s guest Ben Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product s…

1
Unlocking AI-Driven Marketing: A Conversation with Maverick's CEO Eitan Winer 33:33

1+ y ago33:33

33:33

160 - Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special. Some of the questions we ask: How do you maximize email marketing using Maverick in Klaviyo? What are some potential …

1
AI for Email Marketing: Advanced Chat GPT and AI strategies 41:08

1+ y ago41:08

41:08

159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies. Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for exper…

1
Bobi Nikolovski of Flowium 45:01

1+ y ago45:01

45:01

Bobi Nikolovski is a Head Email Marketing Technician & Quality Assurance Specialist at Flowium. In this one Luke grills a real newsletter whiz on how ecommerce brands can keep that deliverability flowing (get it - flowing / Flowium). 00:00.00 lukeavedon All right? We're here with Bobby from flovium the brilliant email mastermind Bobby how did you g…

1
Mastering CRO: Insider Growth Hacks with Justuno 50:19

2y ago50:19

50:19

158 - In this episode, our host Vira sits down with a Senior Manager at Justuno to dive into all things CRO. Discover expert insights and proven tactics to optimize your conversions and skyrocket your business growth. You’ll Learn Justuno's secret sauce to supercharging Klaviyo How to engage & convert with personalized popups 101 How to master upse…

1
Design Like a Pro: Top Email Design Trends Decoded 50:10

2y ago50:10

50:10

157 - Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy. You’ll learn Taking your NPS surveys to the next level: how to make asking for feedback fun …

1
Daniel Shnaider - Founder of warmy.io and anybiz.io 43:47

2y ago43:47

43:47

Secrets of email warm-up from the master. I especially loved the info on API reputation. About warmy.io: Auto all-in-one tool for email deliverability to make your Email Channel Reliable. We help you to increase deliverability Real mailboxes, real people About anybiz.io: The most innovative B2B sales machine. You are a busy entrepreneur, and you wa…

1
The AOV Game-Changer: Discover the Winning Strategies to Boost Your Revenue 33:51

2y ago33:51

33:51

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement. You’ll Learn Discover how to calculate your AOV like a pro Uncover the importance of track…

1
Mr. Deliverability 31:29

2y ago31:29

31:29

First episode of the show! Luke grills his co-host on all things email deliverability.By Luke Avedon & Ed Forteau

1
Business Exit Strategies: Essential Tips for Successfully Leaving Your eCommerce Venture 35:50

2y ago35:50

35:50

155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business s…

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