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The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Rya ...
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In this power-packed episode of Torsion Talk, Ryan sits down with Brian from Majestic Steel to unpack the tangled web of tariffs, steel pricing, and the ripple effects on the garage door industry. Whether you're a dealer, distributor, or manufacturer, this one’s a must-listen. 💡 What You’ll Learn in This Episode: 🚨 Tariff Shockwaves How the latest …
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In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what’s really…
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In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think. …
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While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today’s economic climate. Episode T…
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Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors c…
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In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short. Episode Highlights: 🔥 Business Growth…
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In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack. What You’ll Learn in This Episode: 🚀 The Essential Features for FSM Software: ✅ Scheduling & Dispatching – Real-time tracking, skill-b…
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In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares: ✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM softw…
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In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms. He …
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In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you. Ryan shar…
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In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a d…
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In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business…
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In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsio…
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Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effect…
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In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption…
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In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audienc…
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In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to…
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In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. …
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In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into eff…
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In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a bl…
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In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives i…
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In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful…
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In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss ou…
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In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the …
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In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian …
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In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these take…
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In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for …
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In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while ke…
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Join Ryan, the host of Torsion Talk, as he dives deep into the top 10 strategies that have driven his success in the home service industry. Whether you're a seasoned professional or just starting, these insights will guide you toward building a thriving business with a solid team. Tune in for practical advice, personal experiences, and actionable s…
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In this episode of the Torsion Talk podcast, Ryan Lucia delves into the critical role of leadership in driving business success. Drawing from his personal experiences, Ryan emphasizes that leadership is the most significant factor in his business, surpassing even marketing and sales. He shares insights on how being a proactive, inspiring leader can…
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In this episode of the Torsion Talk podcast, host Ryan Lucia meets with Kathy Nielsen, an expert in the home services industry, known for her expertise in systems and processes. Kathy, also known as "The Chicken Lady," talks about her journey from managing an HVAC company to building a successful consulting business. Her firm helps service-based co…
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In this episode of the Torsion Talk podcast, Ryan Lucia delves into a critical yet often overlooked element of business success: internal communication etiquette. Effective internal communication is essential for avoiding inefficiencies, reducing costs, improving morale, and fostering company growth. Ryan shares valuable insights and practical stra…
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In this episode of Torsion Talk, Ryan discusses the importance of customer retention for businesses, emphasizing that it's a key factor for growth and success. He shares his plan to improve customer retention. Key Highlights: Annual Membership Loyalty Point System Referral Program Personalized Service Reminders Exclusive Access to Personalized Serv…
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Episode Overview: In this episode, Ryan shares his experiences and insights from a recent digital agency summit in Mexico. He emphasizes the importance of building a team of leaders, sharing how this strategy has significantly benefited his business. Ryan also discusses several controversial political topics, expressing skepticism about official na…
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In this episode of Torsion Talk, Ryan dives into the essential financial aspects for small to medium-sized garage door companies. With a focus on education, Ryan shares valuable insights to help business owners optimize their operations, boost their sales, and achieve financial sustainability. Key Highlights: 1. Business Updates and Sales Training …
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In this episode, Ryan and Cory Holley from Vidor Garage Doors delve into the intricacies of the garage door industry, sharing their unique experiences and insights. They discuss the innovative features of Vidor's products, particularly the low-maintenance composite doors and their customization options. The conversation covers the importance of cus…
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In this episode of The Torsion Talk Podcast, Ryan continues his series geared toward starting a garage door business. This episode is focused on marketing and he shares insights on starting and growing a garage door company, emphasizing the importance of understanding the product, managing finances, and building a strong brand. He also discussed th…
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In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges …
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Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various ini…
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Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent …
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**About This Episode:** Join Ryan on a special birthday edition of the Torsion Talk Podcast as he delves into a series of thought-provoking discussions and personal reflections that highlight the journey of personal and professional growth. From retirement plans and financial ambitions to impactful community support and leadership values, this epis…
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In this episode of the Torsion Talk Podcast, Ryan dives into a wealth of topics ranging from leadership development to strategic rebranding, and from enhancing team engagement to navigating industry challenges. Join us as Ryan shares his firsthand experiences and actionable insights that have shaped his journey and propelled his business to new hei…
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Join Ryan in this insightful episode as he navigates through critical topics discussed in garage door industry Facebook groups. From the ongoing debate on repairing versus replacing parts to evaluating the business dynamics of subcontracting versus full-time employment, Ryan brings his expertise directly from social media discussions to our listene…
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In this insightful episode, Ryan delves deep into the art and science of pricing strategies, sharing his valuable experiences and the pivotal shift towards catering to high-end clients in 2019. From Amazon's diversified profit strategies to the hands-on challenges of the garage door industry, Ryan covers a broad spectrum of business wisdom, emphasi…
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About this episode: In this week's episode, join Ryan, Amy, and Courtney as they delve into the whirlwind of activities and planning leading up to the much-anticipated Ida Expo. With an atmosphere charged with anticipation and excitement, the team shares their insider view on everything from speaker highlights to logistics, making it an episode you…
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About this episode: Leadership transcends conventional hierarchies. Join us in an enlightening session with Mike Michalowicz as we delve into the essence of transformative leadership. From adopting a web-like structure that fosters connection and collaboration to the art of aligning talents with tasks, this episode is a treasure trove for anyone lo…
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In this compelling episode, Ryan takes us on a journey through the evolution of a business leader, from the early startup days to steering the helm of a growing enterprise. He candidly discusses the challenges of transitioning from hands-on fieldwork to strategic office leadership, acknowledging the potential for friction and loss of rapport with l…
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In the latest episode of our podcast, join Ryan as he recaps his insightful hardware tour in Belgium and beyond. Ryan and Pancake ventured into the heart of European manufacturing, visiting Quality Sets, a garage door hardware company that's revolutionizing the industry with just 10 employees and a fleet of robots. As Ryan continues to share their …
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Ever felt lost in the labyrinth of marketing agencies? Join Ryan Lucia in a revealing episode where he pulls back the curtain on the murky world of digital marketing. From the deceptive snares laid by agencies promising the moon, to the critical importance of holding the reins over your content and digital assets, Ryan doesn’t hold back. Discover t…
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Tune in to the latest episode of Torsion Talk as Ryan Lucia and Jen Rochford delve into the vital aspects of company culture, customer service, and hiring practices. From dissecting stories about empathetic customer service to sharing personal experiences, they highlight the importance of empathy, compassion, authenticity, and humility in employees…
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