The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader. Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Rya ...
…
continue reading

1
Torsion Talk S8 Ep105: Tariffs, Steel, & Strategy — What Every Garage Door Pro Needs to Know
50:24
50:24
Play later
Play later
Lists
Like
Liked
50:24In this power-packed episode of Torsion Talk, Ryan sits down with Brian from Majestic Steel to unpack the tangled web of tariffs, steel pricing, and the ripple effects on the garage door industry. Whether you're a dealer, distributor, or manufacturer, this one’s a must-listen. 💡 What You’ll Learn in This Episode: 🚨 Tariff Shockwaves How the latest …
…
continue reading

1
Torsion Talk S8 Ep104: Cracking the Google Business Profile Code – Fighting Spam, Building Trust
26:53
26:53
Play later
Play later
Lists
Like
Liked
26:53In this eye-opening episode, Ryan breaks down one of the most frustrating issues plaguing home service pros today—Google Business Profile (GBP) verification, suspensions, and spam manipulation. After watching a newly released interview with a Google product manager, he shares his take—the good, the bad, and the gaslight-y—and explains what’s really…
…
continue reading

1
Torsion Talk S8 Ep103: Building Loyalty That Lasts – Why Repeat Business is Your Secret Weapon
26:29
26:29
Play later
Play later
Lists
Like
Liked
26:29In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think. …
…
continue reading

1
Torsion Talk S8 Ep102: From Complacency to Clarity – Leading with Efficiency in Uncertain Times
28:23
28:23
Play later
Play later
Lists
Like
Liked
28:23While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today’s economic climate. Episode T…
…
continue reading

1
Torsion Talk S8 Ep101: Puerto Rico Recap, GDU Intensive Launch & Insight for Doors Demo Review
27:23
27:23
Play later
Play later
Lists
Like
Liked
27:23Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors c…
…
continue reading

1
Torsion Talk S8 Ep100: The Software Decision – FieldPulse vs. Insight for Doors & The Future of FSM
35:42
35:42
Play later
Play later
Lists
Like
Liked
35:42In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short. Episode Highlights: 🔥 Business Growth…
…
continue reading

1
Torsion Talk S8 Ep99: The Ultimate Field Service Software Wishlist–What Your FSM Platform MUST Have
20:24
20:24
Play later
Play later
Lists
Like
Liked
20:24In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack. What You’ll Learn in This Episode: 🚀 The Essential Features for FSM Software: ✅ Scheduling & Dispatching – Real-time tracking, skill-b…
…
continue reading

1
Torsion Talk S8 Ep98: The Acumatica Deep Dive – Unpacking ERP for Garage Door Companies
50:35
50:35
Play later
Play later
Lists
Like
Liked
50:35In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares: ✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM softw…
…
continue reading

1
Torsion Talk S8 Ep97: Field Service Management Software Deep Dive – Early Insights & Key Discoveries
30:42
30:42
Play later
Play later
Lists
Like
Liked
30:42In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms. He …
…
continue reading

1
Torsion Talk S8 Ep96: Finding the Best Field Service Management Software – The Journey Begins
30:52
30:52
Play later
Play later
Lists
Like
Liked
30:52In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you. Ryan shar…
…
continue reading

1
Torsion Talk S8 Ep95: Mastering Active Listening to Close More Sales
23:43
23:43
Play later
Play later
Lists
Like
Liked
23:43In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a d…
…
continue reading

1
Torsion Talk S8 Ep94: Top 5 Automations to Streamline Your Garage Door Business
14:17
14:17
Play later
Play later
Lists
Like
Liked
14:17In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business…
…
continue reading

1
Torsion Talk S8 Ep93: Mastering AI Prompts – 10 Beginner Steps for Home Service Businesses
21:27
21:27
Play later
Play later
Lists
Like
Liked
21:27In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsio…
…
continue reading

1
Torsion Talk S8 Ep92: AI Jargon, Platforms, and Getting Started
23:51
23:51
Play later
Play later
Lists
Like
Liked
23:51Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effect…
…
continue reading

1
Torsion Talk S8 Ep91: The AI Revolution in Home Services – What You Need to Know
51:04
51:04
Play later
Play later
Lists
Like
Liked
51:04In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption…
…
continue reading

1
Torsion Talk S8 Ep90: Unlocking the Power of Branding Through Video for Your Garage Door Business
26:23
26:23
Play later
Play later
Lists
Like
Liked
26:23In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audienc…
…
continue reading

1
Torsion Talk S8 Ep89: Mastering New Door Sales—Strategies to Close Deals and Win Customers
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to…
…
continue reading

1
Torsion Talk S8 Ep88: Leadership Evolution—Building Accountability and Growing Your Team
25:45
25:45
Play later
Play later
Lists
Like
Liked
25:45In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. …
…
continue reading

1
Torsion Talk S8 Ep87: SPECIAL ANNOUNCEMENT: Virtual Door Dealer Conference Is Now Free!
3:45
3:45
Play later
Play later
Lists
Like
Liked
3:45In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into eff…
…
continue reading

1
Torsion Talk S8 Ep86: Strategic Planning Blueprint for 2025 and Lessons for Business Growth
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a bl…
…
continue reading

1
Torsion Talk S8 Ep85: Ryan’s Journey of Redemption, Faith, and Finding Purpose Beyond Business
41:40
41:40
Play later
Play later
Lists
Like
Liked
41:40In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives i…
…
continue reading

1
Torsion Talk S8 Ep84: Ryan’s Journey Through Addiction, Dangerous Decisions, and a Turning Point
27:42
27:42
Play later
Play later
Lists
Like
Liked
27:42In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful…
…
continue reading

1
Torsion Talk S8 Ep83: Ryan’s Big Announcements and Interview with Robert Quarantello
54:26
54:26
Play later
Play later
Lists
Like
Liked
54:26In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss ou…
…
continue reading

1
Torsion Talk S8 Ep82: Ryan's Personal Journey - Overcoming Challenges, Addiction, and Finding Purpose
43:42
43:42
Play later
Play later
Lists
Like
Liked
43:42In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the …
…
continue reading

1
Torsion Talk S8 Ep81: Ryan and Brian Buckalew Discuss Economic Shifts and the Impact on Business
47:01
47:01
Play later
Play later
Lists
Like
Liked
47:01In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian …
…
continue reading

1
Torsion Talk S8 Ep80: Top 10 Business Mistakes and Lessons Learned by Ryan Lucia
36:39
36:39
Play later
Play later
Lists
Like
Liked
36:39In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these take…
…
continue reading

1
Torsion Talk S8 Ep79: Ryan Interviews Jesse Yeomans from Star City Garage Doors
41:25
41:25
Play later
Play later
Lists
Like
Liked
41:25In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for …
…
continue reading

1
Torsion Talk S8 Ep78: Navigating Uncertainty in Business and Life
26:24
26:24
Play later
Play later
Lists
Like
Liked
26:24In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while ke…
…
continue reading

1
Torsion Talk S8 Ep77 - "10 Keys to Rapid Success in the Home Service Industry"
28:01
28:01
Play later
Play later
Lists
Like
Liked
28:01Join Ryan, the host of Torsion Talk, as he dives deep into the top 10 strategies that have driven his success in the home service industry. Whether you're a seasoned professional or just starting, these insights will guide you toward building a thriving business with a solid team. Tune in for practical advice, personal experiences, and actionable s…
…
continue reading

1
Torsion Talk S8 Ep76: "Mastering Leadership for Business Growth"
31:24
31:24
Play later
Play later
Lists
Like
Liked
31:24In this episode of the Torsion Talk podcast, Ryan Lucia delves into the critical role of leadership in driving business success. Drawing from his personal experiences, Ryan emphasizes that leadership is the most significant factor in his business, surpassing even marketing and sales. He shares insights on how being a proactive, inspiring leader can…
…
continue reading

1
Torsion Talk S8 E75: Boosting Efficiency with Kathy Nielsen - Communication & Systems Optimization
50:34
50:34
Play later
Play later
Lists
Like
Liked
50:34In this episode of the Torsion Talk podcast, host Ryan Lucia meets with Kathy Nielsen, an expert in the home services industry, known for her expertise in systems and processes. Kathy, also known as "The Chicken Lady," talks about her journey from managing an HVAC company to building a successful consulting business. Her firm helps service-based co…
…
continue reading

1
Torsion Talk S8 E74 - "Mastering Internal Communication for Business Efficiency and Growth"
29:51
29:51
Play later
Play later
Lists
Like
Liked
29:51In this episode of the Torsion Talk podcast, Ryan Lucia delves into a critical yet often overlooked element of business success: internal communication etiquette. Effective internal communication is essential for avoiding inefficiencies, reducing costs, improving morale, and fostering company growth. Ryan shares valuable insights and practical stra…
…
continue reading
In this episode of Torsion Talk, Ryan discusses the importance of customer retention for businesses, emphasizing that it's a key factor for growth and success. He shares his plan to improve customer retention. Key Highlights: Annual Membership Loyalty Point System Referral Program Personalized Service Reminders Exclusive Access to Personalized Serv…
…
continue reading

1
Torsion Talk S8 E72 - Navigating Leadership and Controversy
37:17
37:17
Play later
Play later
Lists
Like
Liked
37:17Episode Overview: In this episode, Ryan shares his experiences and insights from a recent digital agency summit in Mexico. He emphasizes the importance of building a team of leaders, sharing how this strategy has significantly benefited his business. Ryan also discusses several controversial political topics, expressing skepticism about official na…
…
continue reading

1
Torsion Talk S8 E71 - Financial Fundamentals for Startup Success
1:02:35
1:02:35
Play later
Play later
Lists
Like
Liked
1:02:35In this episode of Torsion Talk, Ryan dives into the essential financial aspects for small to medium-sized garage door companies. With a focus on education, Ryan shares valuable insights to help business owners optimize their operations, boost their sales, and achieve financial sustainability. Key Highlights: 1. Business Updates and Sales Training …
…
continue reading

1
Torsion Talk S8 E70 - Insights with Cory Holley from Vidor Garage Doors
43:57
43:57
Play later
Play later
Lists
Like
Liked
43:57In this episode, Ryan and Cory Holley from Vidor Garage Doors delve into the intricacies of the garage door industry, sharing their unique experiences and insights. They discuss the innovative features of Vidor's products, particularly the low-maintenance composite doors and their customization options. The conversation covers the importance of cus…
…
continue reading

1
Torsion Talk S8 E69 - Start Up Things To Know About Marketing
47:52
47:52
Play later
Play later
Lists
Like
Liked
47:52In this episode of The Torsion Talk Podcast, Ryan continues his series geared toward starting a garage door business. This episode is focused on marketing and he shares insights on starting and growing a garage door company, emphasizing the importance of understanding the product, managing finances, and building a strong brand. He also discussed th…
…
continue reading

1
Torsion Talk S8 E68 - 10 Things You Need To Do Before Starting Your Garage Door Business
1:00:21
1:00:21
Play later
Play later
Lists
Like
Liked
1:00:21In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges …
…
continue reading

1
Torsion Talk S8 E67 - Community Impact: Ryan, Jim & Selena Discuss Vertical Lift Outreach (VLO)
49:23
49:23
Play later
Play later
Lists
Like
Liked
49:23Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various ini…
…
continue reading

1
Torsion Talk S8 E66 - Brand Building and Entrepreneurial Journeys: Ryan and Jasmin Capo on Torsion Talk
59:38
59:38
Play later
Play later
Lists
Like
Liked
59:38Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent …
…
continue reading

1
Torsion Talk S8 E65 -Shifting Perspectives: Ryan's Reflections on Leadership, Value, and Community Impact
28:22
28:22
Play later
Play later
Lists
Like
Liked
28:22**About This Episode:** Join Ryan on a special birthday edition of the Torsion Talk Podcast as he delves into a series of thought-provoking discussions and personal reflections that highlight the journey of personal and professional growth. From retirement plans and financial ambitions to impactful community support and leadership values, this epis…
…
continue reading

1
Torsion Talk S8 E64 - Big Reveals: Introducing Markinuity and Updates from GDU Summit/Expo
39:03
39:03
Play later
Play later
Lists
Like
Liked
39:03In this episode of the Torsion Talk Podcast, Ryan dives into a wealth of topics ranging from leadership development to strategic rebranding, and from enhancing team engagement to navigating industry challenges. Join us as Ryan shares his firsthand experiences and actionable insights that have shaped his journey and propelled his business to new hei…
…
continue reading

1
Torsion Talk S8 E63: From the Field to Facebook: Unpacking Garage Door Industry Debates and Strategies
41:46
41:46
Play later
Play later
Lists
Like
Liked
41:46Join Ryan in this insightful episode as he navigates through critical topics discussed in garage door industry Facebook groups. From the ongoing debate on repairing versus replacing parts to evaluating the business dynamics of subcontracting versus full-time employment, Ryan brings his expertise directly from social media discussions to our listene…
…
continue reading

1
Torsion Talk S8 E62 - Elevating Value: Mastering Pricing Strategies for Growth
32:42
32:42
Play later
Play later
Lists
Like
Liked
32:42In this insightful episode, Ryan delves deep into the art and science of pricing strategies, sharing his valuable experiences and the pivotal shift towards catering to high-end clients in 2019. From Amazon's diversified profit strategies to the hands-on challenges of the garage door industry, Ryan covers a broad spectrum of business wisdom, emphasi…
…
continue reading

1
Torsion Talk S8 E61 - Gearing Up for the IDA Expo
37:40
37:40
Play later
Play later
Lists
Like
Liked
37:40About this episode: In this week's episode, join Ryan, Amy, and Courtney as they delve into the whirlwind of activities and planning leading up to the much-anticipated Ida Expo. With an atmosphere charged with anticipation and excitement, the team shares their insider view on everything from speaker highlights to logistics, making it an episode you…
…
continue reading

1
Torsion Talk S8 E60 - Weaving Success: Leadership Beyond Hierarchies with Mike Michalowicz
56:53
56:53
Play later
Play later
Lists
Like
Liked
56:53About this episode: Leadership transcends conventional hierarchies. Join us in an enlightening session with Mike Michalowicz as we delve into the essence of transformative leadership. From adopting a web-like structure that fosters connection and collaboration to the art of aligning talents with tasks, this episode is a treasure trove for anyone lo…
…
continue reading

1
Torsion Talk S8 E59 - Ryan's Unfiltered Take on Leadership Evolution
35:01
35:01
Play later
Play later
Lists
Like
Liked
35:01In this compelling episode, Ryan takes us on a journey through the evolution of a business leader, from the early startup days to steering the helm of a growing enterprise. He candidly discusses the challenges of transitioning from hands-on fieldwork to strategic office leadership, acknowledging the potential for friction and loss of rapport with l…
…
continue reading

1
Torsion Talk S8 E58 - Ryan and Pancake's Great European Adventure
10:33
10:33
Play later
Play later
Lists
Like
Liked
10:33In the latest episode of our podcast, join Ryan as he recaps his insightful hardware tour in Belgium and beyond. Ryan and Pancake ventured into the heart of European manufacturing, visiting Quality Sets, a garage door hardware company that's revolutionizing the industry with just 10 employees and a fleet of robots. As Ryan continues to share their …
…
continue reading

1
Torsion Talk S8 E57 - Dive into the Dark Side of Digital Marketing
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06Ever felt lost in the labyrinth of marketing agencies? Join Ryan Lucia in a revealing episode where he pulls back the curtain on the murky world of digital marketing. From the deceptive snares laid by agencies promising the moon, to the critical importance of holding the reins over your content and digital assets, Ryan doesn’t hold back. Discover t…
…
continue reading

1
Torsion Talk S8 E56 - Navigating Hiring in Business
57:37
57:37
Play later
Play later
Lists
Like
Liked
57:37Tune in to the latest episode of Torsion Talk as Ryan Lucia and Jen Rochford delve into the vital aspects of company culture, customer service, and hiring practices. From dissecting stories about empathetic customer service to sharing personal experiences, they highlight the importance of empathy, compassion, authenticity, and humility in employees…
…
continue reading