Go Beyond Fundraising The Podcast For Nonprofits public
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Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofit Fundraising & Marketing Podcast by Pursuant

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Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/
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Welcome to The Fundraising Coach . . . the show that provides straight talk and practical tools that I've shared with hundreds of nonprofits to help them raise millions of dollars. You’ll learn everything you need to become an expert fundraiser and build a high-performance, winning fundraising program. So whether you’re an executive, staff member or board member, you’ll be learning the inside scoop from one of the nation's leading social entrepreneurs and fundraisers who’s been in your shoes ...
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Let's Talk Fundraising

Keith Greer, CFRE

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Welcome to "Let's Talk Fundraising" with Keith Greer, CFRE! This podcast is your go-to resource for mastering the essentials of fundraising while discovering how innovative tools and technology can supercharge your efforts. Whether you're a new fundraiser looking to level up your skills or a seasoned professional seeking timely reminders and fresh insights, each episode is packed with practical advice, creative ideas, and inspiring stories. Join Keith as he explores the core principles that ...
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Our blog and podcast offer print and marketing industry insights based on our 30+ years of experience. Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
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The recent sweeping cuts to USAID and other federal programs have rattled fundraisers across the country and in all sectors. Uncertainty is widespread as nonprofit leaders wait to see just what the fallout will be. Whether your organization was impacted or is anticipating a budget shortfall, scaling back on riskier strategies like acquisition can b…
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Send us a text When you picture a successful fundraiser, do you imagine someone who commands the room, speaks eloquently without hesitation, and thrives in crowds of donors? That stereotype has dominated our field for decades—but what if the most powerful fundraising superpower isn't being heard, but truly hearing others? Carissa Konesky, CFRE and …
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The 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes yo…
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When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money. Organic SEO (search engine optimization) is not just a “nice to have.” It is the b…
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If you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story. While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it d…
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WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. He…
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When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But wha…
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When it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in. Read more: https://burlingtonpress.com/2025/04/0…
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In the highly competitive world of nonprofit fundraising, standing out is more than just having a great mission—it’s about creating memorable experiences that leave lasting impressions. One of the most overlooked yet powerful ways to do this is through friendliness and unexpected gestures of appreciation. People like to do business with people they…
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When it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essen…
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The notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage. Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-pre…
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It’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships. R…
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Many nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement onli…
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In today’s rapidly evolving nonprofit landscape, executive directors and board members face an on onslaught of challenges—from dwindling funding sources to rapidly shifting community needs. More than ever, a mindset that embraces continuous learning, bold innovation, and courageous teamwork is essential. I recently read Carol Dweck’s bestselling bo…
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Graphic design isn’t one-size-fits-all. The way you design for print is different from how you design for screens, and knowing the differences can make or break your project. While the core principles of good design remain the same, factors like resolution, color, typography, and layout vary depending on whether your final product is printed or dig…
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At Burlington Press, we understand that a website is more than just an online presence. It’s a vital tool for businesses, nonprofits, and political campaigns to connect with their audience, showcase their brand, and drive action. That’s why we build our websites using WordPress, the world’s most popular content management system (CMS). With its com…
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Video can bring your nonprofit’s message to life, making it more engaging for donors and other audiences. Finding the right people to communicate your mission doesn’t have to be overwhelming. Creating high-quality, compelling video content may be more straightforward than you expect. In this episode of the Go Beyond Fundraising podcast, we sit down…
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Send us a text Fundraising shouldn’t feel like manipulation. It shouldn’t leave donors feeling drained, guilty, or pressured into giving. Yet, so much of our industry—especially certain political campaigns—leans into fear as a motivator. And while fear might work once, it doesn’t build relationships. It doesn’t make donors want to come back. You kn…
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Google Analytics is a powerful tool that provides valuable insights into website performance, user behavior, and marketing effectiveness. However, the abundance of metrics can be overwhelming. Understanding these 10 key Google Analytics metrics will help marketers make data-driven decisions to optimize their strategies. Read more: https://burlingto…
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Direct mail marketing remains a powerful tool in an increasingly digital world, offering a tangible and personal connection with your audience. However, many businesses make critical mistakes that can lead to disappointing results. Here are some of the most common pitfalls to avoid when running a direct mail campaign. Read more: https://burlingtonp…
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Send us a text Can AI really enhance human connection in fundraising, or is it just a high-tech distraction? Let's tackle this question head-on, revealing how AI can be a transformative force in the nonprofit sector. This episode isn't about replacing the personal touch — it's about using AI to deepen it. As I prepare for my upcoming session at the…
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Nonprofits operate in a fast-paced world. To navigate the rapid changes in technology, social behaviors, and how we exchange information, it’s time to think like an entrepreneur. In this episode of the Go Beyond Fundraising podcast, our CEO, Trent Ricker, talks with Tom Ulbrich, President and CEO of Goodwill of Western New York. Tom has extensive e…
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Encouraging donors to increase their contributions is a delicate endeavor. This podcast explores several practical and effective tactics to achieve the balance needed to inspire donors to give more generously while maintaining their trust and enthusiasm without alienating or pressuring them. Tune in now!…
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Does your organization struggle to engage donors behind gifts from donor-advised funds (DAFs)? Have you received a generous DAF gift but wondered how to thank the anonymous donor and build a lasting connection? Engaging DAF donors can be challenging, especially when anonymity creates a barrier. However, with thoughtful strategies, your nonprofit ca…
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Did you know that 53% of donors stop giving because they feel unappreciated, and 41% cite lack of acknowledgment or thanks as their reason? Conversely, loyal donors give 42% more over their lifetime and are 70% more likely to leave a planned gift. These numbers underscore the critical need for nonprofits to build and implement a robust stewardship …
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Did you know Gen Z is 10 times more likely to share their donations on social media compared to Baby Boomers? Passionate, tech savvy and socially connected, Gen Z is an audience nonprofits can’t afford to ignore. In this episode of the Go Beyond Fundraising podcast, we talk with Michelle Boggs, Senior Advisor for Nonprofit Fundraising and Developme…
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Send us a text Have you ever felt like fundraising was just begging for money? Like you were throwing out asks and hoping someone would say yes? If so, you’re not alone—but there’s a reason it feels that way. And it’s not just you. In this episode of Let’s Talk Fundraising, I break down the difference between real fundraising and what I call panhan…
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Your website is often the first impression potential customers have of your brand. Yet, many sites fall into pitfalls that make it hard for visitors to engage or convert. Let’s explore 6 common website mistakes, and how to avoid them. Read more: https://burlingtonpress.com/2025/02/01/is-your-website-falling-short-6-critical-design-mistakes-to-avoid…
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About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, revisits that research to see what lessons still hold — and where there’s room to grow. With donor a…
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Send us a text Join us for an enlightening conversation with Bri Gerzevske, an expert in nonprofit fundraising leadership, as she shares her transformative approach to creating high-functioning teams. Ever wondered how to step into a new leadership role and immediately start building trust and a positive team culture? Bri’s strategy centers around …
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By integrating print marketing with your digital efforts, you can expand your reach, strengthen your brand, and maximize your return on investment (ROI). Here’s how to seamlessly combine these two powerful tools. Read more: https://burlingtonpress.com/2025/01/25/bridging-the-gap-integrating-print-marketing-with-your-digital-marketing-strategy/…
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Send us a text What if holiday generosity could transform lives beyond the festive season? Leanne Baumel, Chief Development Officer at Casa de Esperanza de los Niños, joins us to share her insights from the frontline of holiday fundraising. We'll unravel the complexities and joys of orchestrating campaigns like "Triple the Hope," which has successf…
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Building a loyal customer base is essential for the development and sustainability of any business. Loyal customers are more likely to purchase from a business again, recommend it to others, and provide valuable feedback. However, in today’s world, customers are constantly bombarded with information and options, making it difficult for businesses t…
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Send us a text Ever wonder why so many fundraisers are burnt out and how to truly support their well-being? Join us as we engage with Raiya Sankari-Diaz, a global HR expert, to uncover the hidden causes of burnout in the fundraising sector. Forget superficial solutions like mindfulness apps; Raiya shares why authentic well-being programs, backed by…
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Don’t sleep on incorporating SMS, or text messaging, into your future fundraising campaigns. While many nonprofits use this powerful tool it’s growing in popularity and effectiveness, especially with the decline in traditional telemarketing. In this episode of the Go Beyond Fundraising podcast, we talk with Stephanie Drahan, Vice President of Accou…
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Nonprofit boards play a critical role in guiding the organizations they serve, helping steer decisions, ensuring fiscal health, and offering strategic oversight. However, one glaring issue that’s often swept under the rug is the lack of prompt responses to communications from executive directors and staff. Emails and important requests from staff f…
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Plan Early for a Stress-Free, High-Impact Session Planning a strategic session for your nonprofit can be one of the most impactful moments of the year—a chance to reset, strategize, and inspire your team. But let’s be honest: waiting until the last minute to plan such an important event can lead to unnecessary stress, limited options, and a lacklus…
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Content consumption is evolving. People are constantly seeking ways to absorb information on the go—whether during a morning commute, while exercising, or simply multitasking at home. If you’ve been writing blog posts to share your insights, expertise, or company updates, turning your blog into a podcast could be the next big step to amplify your m…
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Send us a text Unlocking the secrets to managing effective nonprofit boards, our episode promises to transform your approach to board recruitment and engagement. With our insightful guest, Phelosha Collaros, we uncover how to transcend the traditional focus on financial capacity and instead recruit board members driven by passion and alignment with…
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End-of-year giving is officially wrapped! You may have planned a matching gift campaign to finish the year strong, but promoting matching gifts throughout the year can boost both giving frequency and amount. In this episode of the Go Beyond Fundraising podcast, we talk with Amelia Baumann, Partnership Success Specialist at Double the Donation, abou…
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Send us a text What if a single word could redefine your entire year? Join us as we challenge the all-or-nothing mindset of New Year's resolutions with a transformative approach to goal-setting. Instead of making fleeting promises, we invite you to select a "word of the year" that can guide your personal and professional journey throughout 2025. Pi…
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If you’re struggling with low open rates and click-throughs in your email marketing campaigns, the problem might be with your copy rather than your core message or design. While there are many ways to enhance your messages, one powerful method is using sensory language. Sensory language involves using words that appeal to the five senses – sight, s…
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Send us a text We’re taking a little holiday break for the rest of the year, but don’t worry—Let’s Talk Fundraising will be back in January with fresh episodes to kick off 2025! In the meantime, make sure to visit www.letstalkfundraising.com to join the newsletter and stay updated on all things fundraising. And let’s connect on LinkedIn—follow Let’…
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Enhancing the search engine optimization (SEO) of your small business website requires a strategic approach to improve search rankings and user engagement. Here are 5 recommendations: https://burlingtonpress.com/2024/12/14/boosting-your-online-visibility-proven-seo-strategies-for-small-businesses/By burlingtonpress
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The end of the year is a crucial time for nonprofit organizations. With a significant percentage of donations coming in during this period, it’s essential to maximize the impact of this generosity. But how do you ensure these one-time donors become long-term supporters of your mission? Here are proven strategies to foster lasting relationships with…
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Your website is the hub of your digital presence. Depending on the size of your organization, your site could have anywhere from hundreds to thousands of pages — that’s a significant amount of content to manage. A content management system (CMS) simplifies this process so you can unlock new opportunities to connect with your audience. In this episo…
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Standing out is essential for businesses looking to build brand awareness and engage customers. One powerful tool to achieve this is branded promotional products. From custom pens to stylish apparel, these tangible items serve as walking advertisements, creating lasting impressions and fostering brand loyalty. Here’s how leveraging branded promotio…
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The easiest way to fail at anything is to not have a plan. The same goes for your marketing. If your marketing strategy hasn’t been working as you had hoped, it may be because you are missing key important points that make a strategy successful. Let’s take a look at 3 common failure points. Read more: https://burlingtonpress.com/2024/12/03/3-reason…
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Send us a text Unlock the secret to unlocking donors' hearts and wallets with gratitude! Discover how practicing genuine appreciation can transform your fundraising efforts and create lasting partnerships. Dive into the "rule of seven" and learn how consistent, heartfelt gestures can make your supporters feel truly valued and connected to your caus…
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