Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Head Start: Embracing the Journey
1 Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00
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LikedThe healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…
Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone)
Manage episode 476045375 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know.
Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/
189 episodes
ShareManage episode 476045375 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
WordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know.
Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/
189 episodes
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Marketing with Burlington Press
1 Bring Back Lost Customers: The Power of Targeted Direct Mail 3:40
3:40 Play Later Play Later Lists Like Liked3:40
Play Later Play Later Lists Like LikedConsidering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into advanced strategies for using direct mail to re-engage lapsed customers. Read more: https://burlingtonpress.com/2025/05/26/bring-back-lost-customers-the-power-of-targeted-direct-mail/…
M
Marketing with Burlington Press
1 5 Creative Ideas for Your Next Political Mailer 2:50
2:50 Play Later Play Later Lists Like Liked2:50
Play Later Play Later Lists Like LikedStand Out, Stay Memorable, and Win Voter Attention In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it needs to connect. Here are five creative ideas to help your next political mailer stand out. Read more: https://burlingtonpress.com/2025/05/19/5-creative-ideas-for-your-next-political-mailer/…
M
Marketing with Burlington Press
1 The Best Promotional Swag Products That People Actually Want to Keep 3:13
3:13 Play Later Play Later Lists Like Liked3:13
Play Later Play Later Lists Like LikedBranded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want. Here are some of the best promotional products that people are happy to receive and more likely to keep using long after the event is over: https://burlingtonpress.com/2025/05/15/the-best-promotional-swag-products-that-people-actually-want-to-keep/…
M
Marketing with Burlington Press
1 Why Amateur Graphic Design Is Hurting Your Brand (and What to Do About It) 2:56
2:56 Play Later Play Later Lists Like Liked2:56
Play Later Play Later Lists Like LikedIn business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived. Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered to help with a logo, or someone in the office dabbles in Photoshop. While that might seem like a cost-saving move at first, amateur design can actually cost you much more in the long run. Read more: https://burlingtonpress.com/2025/05/14/why-amateur-graphic-design-is-hurting-your-brand-and-what-to-do-about-it/…
M
Marketing with Burlington Press
1 Is Your Website Due for a Refresh? Here Are 7 Ways to Make It Look and Perform Its Best 3:39
3:39 Play Later Play Later Lists Like Liked3:39
Play Later Play Later Lists Like LikedYour website is often the first impression your business makes. Like any other marketing tool, it can become outdated over time. If your site hasn’t been updated in a while, this is a great time to refresh it. A well-designed and well-functioning website creates a better experience for visitors, which can lead to more traffic, higher engagement, and more conversions. Here are some effective ways to bring your website up to date: https://burlingtonpress.com/2025/05/07/is-your-website-due-for-a-refresh-here-are-7-ways-to-make-it-look-and-perform-its-best/…
M
Marketing with Burlington Press
1 5 Political Campaign Marketing Mistakes to Avoid This Election Season 2:58
2:58 Play Later Play Later Lists Like Liked2:58
Play Later Play Later Lists Like LikedThe 2025 election season is heating up, and candidates at every level are working hard to make their voices heard. However, even the best campaigns can stumble if they are not careful. Avoiding common marketing mistakes can mean the difference between connecting with voters and getting lost in the noise. Here are five campaign marketing mistakes you will want to steer clear of this season: https://burlingtonpress.com/2025/04/22/5-political-campaign-marketing-mistakes-to-avoid-this-election-season/…
M
Marketing with Burlington Press
1 Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation 4:38
4:38 Play Later Play Later Lists Like Liked4:38
Play Later Play Later Lists Like LikedWhen businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money. Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective. Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/…
M
Marketing with Burlington Press
1 How To Use Social Media As An SEO Tool (Even If It Doesn’t Directly Boost Rankings) 4:09
4:09 Play Later Play Later Lists Like Liked4:09
Play Later Play Later Lists Like LikedIf you’ve been told that social media has nothing to do with SEO, you’ve only heard half the story. While social platforms don’t directly affect search engine rankings (Google has confirmed this), using social media strategically can amplify your SEO efforts in powerful ways. Think of it as a spotlight — when you shine it on the right content, it drives visibility, traffic, and engagement, which can lead to better search performance over time. Here’s how to turn your social media presence into an SEO-boosting machine: https://burlingtonpress.com/2025/04/16/how-to-use-social-media-as-an-seo-tool/…
M
Marketing with Burlington Press
1 Why WordPress Website Maintenance Matters (And Why You Shouldn’t Go It Alone) 2:58
2:58 Play Later Play Later Lists Like Liked2:58
Play Later Play Later Lists Like LikedWordPress is one of the most powerful and flexible platforms for building a website. But like any powerful tool, it requires regular maintenance to keep it running smoothly, securely, and efficiently. Whether you’re a business owner, nonprofit leader, or campaign manager, understanding what goes into maintaining your WordPress site is essential. Here’s what you need to know. Read more: https://burlingtonpress.com/2025/04/09/why-wordpress-website-maintenance-matters/…
M
Marketing with Burlington Press
When you’re running for office, your logo is often one of the first things people notice and remember about your campaign. It’s more than just a name and some colors. It’s a visual snapshot of who you are and what you stand for. A great political logo can build trust, stand out from the competition, and leave a lasting impression on voters. But what actually makes a logo stick in people’s minds? Let’s take a closer look: https://burlingtonpress.com/2025/04/08/what-makes-a-memorable-political-logo/…
M
Marketing with Burlington Press
1 10 Common Problems Burlington Press Can Help You Solve 3:52
3:52 Play Later Play Later Lists Like Liked3:52
Play Later Play Later Lists Like LikedWhen it comes to growing your business, running a nonprofit, or managing a political campaign, there’s never a shortage of challenges. From getting noticed to staying consistent, even the best teams can feel overwhelmed by everything it takes to make an impact. That’s where Burlington Press comes in. Read more: https://burlingtonpress.com/2025/04/07/10-common-problems-burlington-press-can-help-you-solve/…
M
Marketing with Burlington Press
1 Print Perfection: 5 Must-Haves for Choosing the Right Print Partner 3:37
3:37 Play Later Play Later Lists Like Liked3:37
Play Later Play Later Lists Like LikedWhen it comes to print marketing, the quality of your materials speaks volumes about your brand. Whether you’re launching a new product, promoting a campaign, or simply restocking business essentials, having the right print partner can make all the difference. At Burlington Press, we know what it takes to get the job done right. Here are five essential things to consider when choosing your print partner so you can move forward with confidence. Read more: https://burlingtonpress.com/2025/03/31/print-perfection-5-must-haves-for-choosing-the-right-print-partner/…
M
Marketing with Burlington Press
1 Why Using Paper Helps Preserve Forests, Not Destroy Them 2:46
2:46 Play Later Play Later Lists Like Liked2:46
Play Later Play Later Lists Like LikedThe notion that using paper harms the environment is a widespread misconception. In reality, the paper industry plays a pivotal role in promoting sustainable forest management and environmental stewardship. Let’s explore and debunk some common myths surrounding paper usage. Read more: https://burlingtonpress.com/2025/03/24/why-using-paper-helps-preserve-forests-not-destroy-them/…
M
Marketing with Burlington Press
1 Looking Beyond Basic Metrics: Understanding What Truly Drives Business Growth 3:21
3:21 Play Later Play Later Lists Like Liked3:21
Play Later Play Later Lists Like LikedIt’s easy to get caught up in surface-level metrics like website traffic, social media reach, and follower counts. While these numbers can indicate how well you’re attracting attention, they don’t always reflect how effectively you’re converting that attention into tangible business results like leads, sales, and long-term customer relationships. Read more: https://burlingtonpress.com/2025/03/12/looking-beyond-basic-metrics-understanding-what-truly-drives-business-growth/…
M
Marketing with Burlington Press
1 Maximizing Fundraising Success with Direct Mail 3:55
3:55 Play Later Play Later Lists Like Liked3:55
Play Later Play Later Lists Like LikedMany nonprofit organizations rely on digital outreach to raise funds, but direct mail remains a powerful and effective way to connect with donors. A well-planned campaign can engage supporters, build relationships, and drive donations by delivering a personal and tangible message. When used strategically, direct mail fundraising can complement online efforts and create a lasting impact. Read more: https://burlingtonpress.com/2025/03/06/maximizing-fundraising-success-with-direct-mail/…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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