Best GURU Media Hub Podcasts (2025)

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NEW! ‘Un-AI’ Your Marketing = Huge Boost! Ask Us ANYTHING❓ | Ep. 348 10:22

2d ago10:22

10:22

In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites. ================================================= Best Moments: (00:30) Are there anti-AI things we should be doing to stand out? (01:40) Avoid the green check mark and party popp…

1
Media that Drives Retail Sales with Costco’s Mark Williamson 56:26

2d ago56:26

56:26

Send us a text In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Follow Costco online at: https://www.c…

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LinkedIn HUGE Change! ➕ On-Demand is Dying? ➕Goodbye Gossip Magazines? What’s Up THIS WEEK| Ep. 347 11:08

3d ago11:08

11:08

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines. ================================================= Best Moments: (00:17) LinkedIn just had a major, major update to some analytics (01:06) Now you can s…

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SPECIAL SERIES == 🚨 This ONE POST Can Change Your Business! <== | BATHROOM Break #58 COLLAB: The Marketing Millennials + Do This, Not That 9:51

4d ago9:51

9:51

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size. ================================================= Best Moments: (01:36) What about you? Like, I never heard …

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How Irsay’s daughters carved out big roles with Colts and could handle succession 42:34

4d ago42:34

42:34

With an estimated value of $4.8 billion, the Indianapolis Colts franchise is arguably the best-known family-owned business in Indiana. While we reflect on the passing of team owner Jim Irsay, who had significant influence on building the physical plant and identity of modern Indianapolis, we have the luxury of knowing that three more Irsays are in …

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Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark 39:24

5d ago39:24

39:24

Send us a text In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online a…

1
3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345 11:43

7d ago11:43

11:43

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun. ================================================= Best Moments: (01:02) Commenting on old LinkedIn posts boosts profile views by …

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MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344 19:58

7d ago19:58

19:58

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a …

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Hate Your Job? Do This! 📒 ASK US ANYTHING!! | Ep. 343 11:37

9d ago11:37

11:37

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs. ================================================= Best Moments: (01:31) Don't quit your job until you have anot…

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Retail Media Networks Investment Negotiations with Tree Line Strategy Group’s Joe Davis 41:37

9d ago41:37

41:37

Send us a text In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on LinkedIn at: https://www.linkedin.com/in/joe-davis-co/ Follow Tree Line Strategy Group on LinkedIn at: https://www.l…

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What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343 7:23

10d ago7:23

7:23

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week. ================================================= Best Moments: (00:31) Micro event…

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SPECIAL SERIES == Top Free Marketing Tools! 🧠 Spy Like a Marketer 🕵️‍♀️ <== | BATHROOM Break #57 COLLAB: The Marketing Millennials + Do This, Not That 10:26

11d ago10:26

10:26

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors’ marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals. ================================================= Best Moments: (01:29) Understanding how to rev…

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GUEST: SaaS Startup Advice You Wish You Had 💡 w/Steffen Schebesta, Brevo | Ep. 341 15:20

12d ago15:20

15:20

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry. Connect with Steffen on LinkedIn: https://www.linkedin.com/i…

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Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman 42:44

13d ago42:44

42:44

Send us a text The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia. F…

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🚨 “Steal This” = 35% INCREASED Engagement! 💡 AND 4 People Who Annoy Me! Jay’s SCOOP | Ep. 340 9:33

14d ago9:33

9:33

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:…

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What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339 14:16

14d ago14:16

14:16

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at [email protected] Check out Sessio…

1
Explaining the Indy 500 tumult, Team Penske scandal and firings, and what’s important 47:17

14d ago47:17

47:17

The week between qualifying for the Indianapolis 500 and the actual race is usually pretty quiet from a news perspective. But there’s nothing usual about the last week in this year’s Month of May. Major penalties assessed to two cars owned by Team Penske—including the car driven by two-time defending champion Josef Newgarden—inflamed long-running c…

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🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series] 11:15

15d ago11:15

11:15

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play…

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eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool 35:16

15d ago35:16

35:16

Send us a text The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find AD USA online at: https://www.adusa.com/ Daniël answers the…

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Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337 11:47

16d ago11:47

11:47

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Bes…

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What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336 7:55

17d ago7:55

7:55

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ====================================…

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SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That 11:38

18d ago11:38

11:38

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (0…

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Whatever happened to downtown’s elevated People Mover? 21:56

18d ago21:56

21:56

You may have become so used to them that you no longer notice, but snaking through downtown Indianapolis’ northwest quadrant are the remains of a revolutionary public transit system that transported riders on elevated tracks 30-feet high. It was called the People Mover, developed for $44 million by Clarian Health Partners, the hospital system now k…

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Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver 49:01

20d ago49:01

49:01

Send us a text The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which…

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ULTIMATE AI New Tip!🧠 Black Coffee is NOT a Flex ☕ Jay’s SCOOP | Ep. 334 11:26

21d ago11:26

11:26

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments:…

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Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999 22:29

21d ago22:29

22:29

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ========…

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Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332 10:31

23d ago10:31

10:31

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show…

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The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell 46:43

23d ago46:43

46:43

Send us a text The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to g…

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What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar? 11:06

24d ago11:06

11:06

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer E…

1
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That 10:29

25d ago10:29

10:29

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special …

1
Pete the Planner on student loan collections, recessions, stagflation (and holding our breath) 34:05

25d ago34:05

34:05

These are uncertain times for the U.S. economy. We’re in a grace period for many of the Trump administration’s promised tariffs on dozens of trading partners. U.S. consumer confidence plunged again in April, hitting its lowest level since October 2011. First-quarter gross domestic product for the U.S. hit negative territory for the first time since…

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Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe 20:45

27d ago20:45

20:45

Send us a text The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America. Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-…

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EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329 11:09

28d ago11:09

11:09

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email str…

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TARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328 16:43

28d ago16:43

16:43

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================…

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[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327 10:39

29d ago10:39

10:39

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast by Validity. Hosted by: SHOW LINK: https://podcasts.apple.com/us/podcas…

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Center Store Grocery Merchandising with Wakefern's Jeff Mondelli 43:47

30d ago43:47

43:47

Send us a text The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser…

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Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326 11:09

30d ago11:09

11:09

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks. ================================================= Best Moments: (01:46) Win-back campaigns should start much earlier than one year of inactivity…

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What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie? 10:17

1M ago10:17

10:17

In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze. ================================================= Best Moments: (00:51) Meta’s earnings call: AI‑generated ads tak…

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Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY) 48:55

1M ago48:55

48:55

Send us a text The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this confe…

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SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That 13:01

1M ago13:01

13:01

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect…

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Inside the Legislature's wild session on tax breaks, hospitals, IEDC and more 1:09:09

1M ago1:09:09

1:09:09

In the early hours of Friday, April 25, Indiana legislators passed a $46.2 billion budget for state expenses over the next two years—specifically, from July 1, 2025, to June 30, 2027. Legislators knew going in that state revenue to fund the budget would be tight, and they got a nasty revenue forecast with about a week to go in the session. The last…

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What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick | Ep. 323 17:05

1M ago17:05

17:05

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. =================================================…

1
⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP | Ep.322 14:15

1M ago14:15

14:15

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statisti…

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Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller! | Ep. 321 19:52

1M ago19:52

19:52

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= …

1
Robinson-Patman Compliance in the Age of Shoppable Media 49:08

1M ago49:08

49:08

Send us a text The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP. Find Brandon Nutter on LinkedIn at: https://www.linke…

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Ask Us ANYTHING❓Email Pre-Header Tips and Tricks! ➕ Paris Hilton vs. Jason Bateman? | Ep. 320 11:16

1M ago11:16

11:16

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ========================…

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I'm So Hungry I Could Eat TREND!' Goodbye On-Demand? Instagram EDITS!🤖 What’s Up THIS WEEK | Ep. 319 8:17

1M ago8:17

8:17

In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availabili…

1
SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That) 12:48

1M ago12:48

12:48

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows t…

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Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi 46:33

1M ago46:33

46:33

Send us a text The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly” Nik argues that cutting numbers signi…

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BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP | Ep. 318 12:30

1M ago12:30

12:30

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= B…

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