[Limited Series]🥫SPAMAGEDDON🥫Will Switching Email Platforms Help or Hurt? Ep. 327

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

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PODCAST CROSSOVER WITH:

➡️Email After Hours Podcast by Validity.

Hosted by:

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity

Guy Hanson, VP of Customer Engagement at Validity, Inc.

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Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

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