What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.

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Best Moments:

(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search

(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February

(02:39) How websites need to include listicles and answer core questions to appear in AI search results

(04:06) Apple's plan to redesign Safari to focus on AI search engines

(05:03) Chuck E. Cheese launching its own branded media network

(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates

(07:32) 2PM identified as the optimal webinar time with highest attendance rates

(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)

(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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