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Over The Bull®

Integris Design LLC

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Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose. Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
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Send us a text ChatGPT racked up over 3.1 billion visits last September—more than Bing. If that stat doesn’t make you pause, it should. In this episode, we unpack how businesses sabotage their own digital growth with outdated thinking, broken funnels, and reactive marketing. If you’re tired of guessing why your site underperforms, this one’s for yo…
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Send us a text Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI search results. You’ll learn: •Why your business address still matters (even in 2025) •The truth a…
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Send us a text In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand: 1. Landing Page Pitfalls Are you driving ad traffic to low-quality pages? Optimized landing pages now convert at up to 55%, while average rates sit at 2–5%—a staggering gap between real strategy …
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Send us a text In this episode of Over the Bull, we break down how AI is rewriting the rules of search, SEO, and online marketing — and what that means for brands trying to stay relevant. From zero-click search to AI-generated content flooding the web, we read directly from some of the most respected sources in the industry. Hear what marketing lea…
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Send us a text In this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis. AI Overviews now appear at the top of many local search results, replacing the traditional map pack in some cases and pu…
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Send us a text In this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era. First up is a vacation rental platform that forces businesses to host booking pages off their own …
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Send us a text Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach? From DIY builders like Wix and Squarespace to niche industry platforms and open-source tools lik…
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Send us a text As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Google Ads strategy—built around microsites and keyword-stuffed landing pages—is quietly becomi…
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Send us a text Ever feel like you’re doing your vendor’s job for them — and still footing the bill? In this episode, we pull back the curtain on the hidden costs of poor vendor relationships. From endless back-and-forth emails to fixable mistakes, to the time you spend double-checking work that should’ve been right the first time, we explore how in…
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Send us a text In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to dominate are now in their death throes. AI isn’t just disrupting the game—it’s rewriting the rul…
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Send us a text What if the biggest threats to your marketing success aren’t your competitors — but your own habits? In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsession. These aren’t just abstract concepts — they’re the real-world behaviors that quietly derail camp…
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Send us a text In this high-impact episode of Over The Bull, Ken breaks down how top-performing businesses use KPIs not just to measure progress—but to win territory. Inspired by a New York-based private equity group acquiring multiple companies, we explore how strategic awareness campaigns paired with smart conversion tracking become the ultimate …
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Send us a text In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust. Ken breaks down why consistency matters more than ever, how quick-referen…
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Send us a text Paying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups. We explore how agencies like this thrive by banking on a client’s lack of technical insig…
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Send us a text In this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with algorithms, and why it’s eroding trust, killing brand authority, and flushing your E-E-A-T…
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Send us a text Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costing you more than you think. We’ll cover: •Red flags that signal a client needs to go •Why “b…
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Send us a text In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms. This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and …
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Send us a text Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation? In this episode of Over The Bull, host Ken Carroll breaks down the emotional triggers that drive modern marketing.…
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Send us a text In a world where everyone calls themselves a creative, how can business owners tell who’s legit—and who’s just selling templates in disguise? In this episode of Over The Bull, we sit down with a 30-year design veteran to talk about what separates real creative work from the cookie-cutter designs flooding the market. We cover what hap…
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Send us a text Think you just need a website and customers will magically show up? Believe that SEO is a one-and-done task? You’re not alone—but these are just some of the biggest misconceptions businesses have about online marketing. In this episode of Over The Bull, we’re cutting through the nonsense and breaking down the most common marketing my…
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Send us a text Sometimes, the best business decision is saying goodbye. In this episode, we tell the story of a client who made work unbearable, why we had to cut ties, and what every business owner should learn about spotting red flags early. To learn more about Integris Design, visit https://integrisdesign.com Over The Bull is brought to you by I…
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