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#16: Broken Links and Broken Trust: The Cost of Bad Tech Partnerships
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In this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era.
First up is a vacation rental platform that forces businesses to host booking pages off their own domain—eliminating any SEO benefit and causing a jarring trust gap for users who click away from the brand’s site. Then, Ken dives into the frustrating experience of trying to reclaim a domain name on behalf of a client, only to be met with untrained, unhelpful support from the provider.
These aren’t just isolated issues—they reflect a deeper shift. As AI systems increasingly reward authority, trust, and user signals, outdated tools and poor service aren’t just inconvenient—they’re liabilities. If your tech stack or partners aren’t built for visibility, trust, and integration, you’re already falling behind.
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