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#17 - Local Search, AI Style—And Why You Still Get Spam Texts
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In this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis.
AI Overviews now appear at the top of many local search results, replacing the traditional map pack in some cases and pushing small businesses further down the page. But does your proximity to the searcher still matter? And what role does your content play in getting featured?
You’ll learn:
What GAIO (Google AI Overviews) is and how it works
Key findings from Local Falcon’s study across thousands of businesses
Why user intent and content quality now matter more than location
Which types of queries trigger AI results—and which don’t
And to wrap up, Ken offers a surprising take on phishing scams—why scammers still send obviously fake texts and emails (hint: it’s not by accident).
This is an episode packed with practical insight and strategy for business owners, marketers, and anyone trying to stay visible in a changing digital landscape.
Over The Bull is brought to you by IntegrisDesign.com. All rights reserved.
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