Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback rewa…

On the podcast today I have Claire Weston - Chief Marketing Officer at Coda Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider: What would prompt companies to consider a rebrand? How important is it to do extra work or research to understand your audience before rebranding? While your USP is probably …

On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and…

Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business? One challenge is doing more with less - budgets or human reso…

Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for t…

On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What …

This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing? -How do you determine which social media channels to use for a …

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustaina…

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following: How do pricing platforms help companies and why are platforms so important? What types of companies or industries benefit mo…

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following: What is marketing mix modelling and how might it have changed from when marketers first came across the idea? What key data sources should I use for my modelling? What are the …

On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following: What are the specific benefits of using case studies? What are some of the common mistakes marketers make with case studies? How do you choose the right case study to …

In the solo podcast today we discuss B2B companies and how they can use podcasts for marketing. Considering the following ideas: - Why should B2B companies use podcasts for marketing? The Pro's and Con's. - Going off on a slight tangent, a 5 min discussion on generative AI - What to consder next about using podcasts (Beyond the technical and equipm…

A short solo podcast looking at the topic of thought leadership content: What is it? What should it be? How is it performing Some thoughts on how to improve thought leadership content. Link to Justin Welsh who provides some excellent content and advice on this topic: https://www.justinwelsh.me/

A discussion with Phil Johnson, Founder of Master of Business Development Inc. We discussed the topic of Emotional Intelligence, here are some of the questions I posed to Phil: What is Emotional Intelligence and why is it important? How is it developed and can anyone develop their emotional intelligence? What’s the difference between EQ and IQ? Wha…

A solo podcast today on the topic of purpose and marketing in B2B Everywhere you look now purpose is becoming an important part of the message brands are communicating We are told that the modern consumer cares about the environment, social and governance issues - ESG They care so much it impacts their purchasing decisions and brand choices - which…

A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl. We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022 - Three approaches to the sales and marketing alignment challenge. - The marketing contri…

A discussion with Audrey Khong founder of Audrey Khong Consulting Limited - a virtual CMO, branding and marketing consultancy. We discuss the idea and reality of the virtual Chief Marketing Officer, including: - The role of the virtual CMO in different companies - The pro's and con's of the virtual CMO for companies and for the virtual CMO's themse…

This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also lea…

A good discussion with Tim Saw Director of Strategic Communications and Partnerships at InvestKL. InvestKL is an Investment Promotion Agency focused on attracting multinational and fast growing companies to establish their regional hubs in Greater Kuala Lumpur. Tim and his team have been successful in attracting multinational companies to locate in…

I really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of the following: - Self identity & marketing - predictions for the next decade. - Deep fakes and new face? …

An interview with Jason Cutter CEO and Founder of Cutter Consulting Group and author of "Selling With Authentic Persuasion". Today on the program we talk about sales and cover the following topics: - Sales stereotypes: how true are they? - Three key ideas from Jason's recent book - self awareness, "your why" and leadership - Understanding your pros…

A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics: - A checklist of ideas that aim to help sales and marketing alignment - Practical ideas for sales and marketing teams to use - A discussion on social selling and the role that plays. - Some uncomfortable t…

An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics: - What parts of the marketing funnel are best suited to programmatic? - Targeting - How targeted can you be? How targeted should you be? - What size and kind of…

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand. We cover a fair few topics in this episode so I have listed out so of the main items we discuss: Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet Brand 4.0 - The four stages: 1. In…

A discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including: - Video messaging - Multi touch marketing attribution - Marketing mix modeling - How to experiment with your marketing - Facebook shops and shopify: making it easier yor your customers To reach out and connect with Ty you can connect with …

An interesting discussion on the nature of webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific. Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events, how to really engage audiences and ways to promote events. Rohan has a great deal of practical experience…

An interview with Andrew Lupton an expert in e-learning, currently employed in a full time contract as a Learning Technology Consultant embedded in a major Hong Kong aviation clientAndrew shares his experience and advice on working from home during the coronavirus crisis.We talk about Andrew's experience of using Microsoft Teams.Setting up a struct…

How effective are webinars in Asia for B2B marketers and some best practice suggestions. How important are webinars for marketers, especially in Asia? - 73% marketers say it is the best way to generate leads - 44% plan to increase investment in webinars - Effective for business leaders, 50% say they use webinars to consume business content - 40% sa…

Be upfront with pricing discussions and what is the right mind of motivation to use for sales teams.

Post event lead follow up and marketing

Deciding on most suitable accounts, purchasing intent data, consideration for smaller companies

Subject line tips, timing of emails and email automation

ABM case study and tips for your content marketing