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Myths About Programmatic Advertising
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An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics:
- What parts of the marketing funnel are best suited to programmatic?
- Targeting - How targeted can you be? How targeted should you be?
- What size and kind of companies could best utilize programmatic?
- What about brand safety?
- What does the future hold for programmatic in the next few years?
Cristina suggested a few sources to find out more about programmatic advertising, including the following:
https://www.thinkwithgoogle.com/marketing-resources/programmatic/
https://www.thetradedesk.com/blog/programmatic-explained
https://www.mediamath.com/platform/
Or you can reach out to Cristina on LinkedIn if you have any questions.
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