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How marketing leaders can drive value
Manage episode 330349666 series 3235066
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A discussion with Luca Destefanis, Head of Marketing, APAC at Kyndryl.
We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022
- Three approaches to the sales and marketing alignment challenge.
- The marketing contribution to the business - the difference between business impact and marketing efficiency
- The key challenges for marketing recruitment and retention
- Empowering and developing marketing talent.
To connect with Luca do reach out to him on LinkedIn: https://www.linkedin.com/in/lucadestefanis/
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