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The Natural List

Jessica Rubino and Adrienne Smith

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A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG! Seaweed burgers and meatless meats. Mushroom elixirs and adaptogenic mocktails. Plastic-free packaging and waterless shampoos. The nearly $300 billion-dollar natural products industry is swimming in innovation. But which products and trends have staying power? During this podcast, co-hosts Jessica Rubino and Adrienne Smith share the latest industry news and the most compelling and ...
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In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino welcome New Hope Editor Meredith Kaufman to the show. The episode beings with a discussion of new AI features in the self-checkout at the grocery store. They then pivot to Meredith’s takeaways from the recent Sweets & Snacks Expo. First up in the trend recap, the trio d…
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From the FDA's recent approval of three natural dyes to a mid-air mocktail, Jessica Rubino and Adrienne Smith sample new products and discuss details from NCN and Newtopia Now. In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino discuss regulatory news, sample two new products and discuss compelling stories currently fea…
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Co-hosts Adrienne Smith and Jessica Rubino sample functional gelatin then dish on an innovative marketing scheme, plastic-free retailer Nude Foods Market and the Nutrition Business Journal Summit. In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sample Gelée, a fruit-forward gelatin with collagen and antioxidants. The…
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In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino dive into Jessica’s upcoming trends presentation for the Nutrition Capital Network Spring Investor Meeting, and explore the categories and products that have stood the test of time—as well as a few that didn't last. The conversation kicks off with a spotlight on two eme…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith reflect on the wellness stories and media moments echoing through the industry. They begin with the Netflix series Apple Cider Vinegar, a dramatized account of former influencer Belle Gibson, whose fabricated health claims offer a sharp reminder of why credibility, comp…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Nutrition Business Journal Editor in Chief Rick Polito for a candid discussion about the shifting supplement landscape. From the rise of GLP-1 drugs like Ozempic to the evolution of healthspan and longevity trends, this conversation cuts through the noise to ask…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith take a critical look at what’s driving the next wave of functional beverage innovation—and where the category might be headed. With hydration trending and gut health sodas under scrutiny, they navigate the fine line between marketing and science, the importance of effic…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith return from Natural Products Expo West 2025 to share some of the most exciting products that caught their attention on the show floor. From savory snacks and multifunctional beverages to artisanal sauces and cutting-edge personal care, Jessica and Adrienne discuss the b…
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The Natural List: Key Takeaways from Natural Products Expo West Natural Products Expo West is always a whirlwind of innovation, connection and trendspotting—and this year was no exception. With thousands of brands showcasing the latest in food, beverage, beauty and supplements, Expo West 2025 offered a glimpse into where the natural and organic ind…
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With Natural Products Expo West just days away, co-hosts Jessica Rubino and Adrienne Smith take a deep dive into the biggest trends shaping the show floor and the natural products industry in 2025. From cutting-edge innovations in plant-based foods and non-alcoholic beverages to the rise of conscious beauty and regenerative ingredients, this episod…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith take listeners on a flavorful journey through some of the most exciting ready-to-drink (RTD) beverages in the natural products space. From functional sodas and sparkling waters to exotic mocktails and tea-wine blends, they sample a mélange of beverages, driving the futu…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome back Nutrition Business Journal’s Senior Editor Robyn Lawrence to explore the current landscape of sexual and hormonal health. As consumer attitudes evolve, this category is gaining mainstream traction, with new research, ingredient innovations and a growing foc…
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n this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith tackle some of the biggest topics shaping the natural products industry in Q1 of 2025, from tariffs and supply chain disruptions to food waste reduction and in-store retail innovations. With Natural Products Expo West just three weeks away, they also provide an inside lo…
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Natural Products Expo West is the industry’s biggest stage for emerging trends, groundbreaking innovations and the next wave of category-defining brands in natural CPG. With Expo West 2025 just around the corner, The Natural List is revisiting last year’s biggest takeaways in a special re-release of its 2024 show preview episode. In this episode, c…
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n this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Steven Jamieson, health and body care merchandiser at PCC Community Markets and guest judge for the 2025 Natural Products Expo NEXTY Awards. With 13 years of experience in the natural products industry, Steven shares what surprised him most from the judging…
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Co-hosts Jessica Rubino and Adrienne Smith are back with a jam-packed episode exploring the key trends shaping the natural and organic products industry as we gear up for Natural Products Expo West 2025 in Anaheim. Adrienne kicks things off with highlights from her recent trip to Spain, home to the world’s second-largest fish market, before offerin…
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In this episode of The Natural List, co-host Jessica Rubino teams up with New Hope Network Senior Retail Reporter Douglas Brown to dive into the hot retail trends shaping 2025. Whether it’s strategic merchandising for plant-based and non-alcoholic products or leveraging storytelling to connect with consumers around regenerative agriculture, this ep…
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In the first episode of The Natural List for 2025, co-hosts Jessica Rubino and Adrienne Smith are joined by Kim Shaw, show director for Natural Products Expo West, to discuss exciting updates and changes coming to Expo West in Anaheim, California, March 4-7, 2025. With an estimated 68,000 attendees and a dynamic schedule, this year’s show promises …
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In this episode of The Natural List, co-host Adrienne Smith is joined by New Hope Network’s Douglas Brown and Nancy Coulter-Parker for a behind-the-scenes look at the 2025 Natural Products Expo West NEXTY Awards preliminary judging. During the preliminary round, the New Hope Network team samples and deliberates over several days and hundreds of pro…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Anthony Corsaro, co-founder of the RegenBrands ecosystem, to discuss the dynamic intersection of regenerative agriculture and consumer packaged goods (CPG). Anthony shares the journey behind launching the RegenBrands Institute, RegenBrands Coalition and Re…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith offer a sneak peek at New Hope Network’s 25 transformative trends set to shape the CPG and retail landscape in 2025. From reimagined beauty rituals and personalized health solutions to evolving approaches to convenience, sustainability and inclusivity, these trends prov…
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In this episode of The Natural List, co-host Jessica Rubino shares highlights from the Nutrition Capital Network (NCN) Fall Investor Meeting, where entrepreneurs and investors gathered to explore innovations and business strategies in the health and wellness industry. Jessica discusses the shift in the investment landscape, with investors now focus…
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In this episode of "The Natural List," Erika Craft, market research analyst for New Hope Network’s Nutrition Business Journal, joins the discussion to share insights from her recent visit to SupplySide West 2024. Erika highlights some of the industry’s most promising trends, including a growing focus on women’s health, longevity and opportunities w…
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Ever wonder what it takes to win a prestigious NEXTY award? In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by New Hope Network's Douglas Brown, senior retail reporter, and Nancy Coulter-Parker, content marketing director, to discuss the essential dos and don’ts for submitting nominations leading up to Nat…
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In this episode of The Natural List, co-host Jessica Rubino is joined by Bill Giebler, content and insights director for Nutrition Business Journal (NBJ), to discuss the upcoming documentary The DSHEA Effect. Produced by New Hope Network and NBJ, the documentary celebrates 30 years of the Dietary Supplement Health and Education Act (DSHEA), passed …
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In this week's episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith dive into the rapidly expanding healthy beverage space, highlighting products that blend convenience with functional ingredients. From ready-to-drink beverages with supplement panels to products such as Bloom Nutrition’s colostrum and collagen peptides—focused on…
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In this episode of The Natural List, co-host Adrienne Smith is joined by Jenna Fitch, senior conference content director, to discuss the latest topics shaping Natural Products Expo West 2025. The conversation kicks off with an update on the speaker application window, open until Nov. 1, and the call to bring impactful conversations to the table, sp…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith explore the latest news and trends in the natural products industry, starting with the excitement of the 2025 Natural Products Expo West NEXTY Awards. For the first time, nominations are open early, running until Dec. 2, and cover 35 categories, including new favorites …
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith sit down with The Angel Group’s Founding Member Adam Spriggs and Managing Partner Chris Robb for an informal crash course in today's angel investing landscape. Founded just under five years ago, The Angel Group is a community of investors who are passionate about the fo…
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In this episode of The Gist, Nutrition Business Journal’s Content and Insights Director Bill Giebler joins co-host (and fellow co-chair of the NBJ Summit, alongside Tom Aarts) Jessica Rubino to pull back the curtain on the upcoming NBJ Summit. The NBJ Summit is a premier event for the dietary supplement and global nutrition industry and its top CEO…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome Food and Beverage Insider staff writer Scott Miller to weigh in on the functional beverage category. What makes a beverage “functional?” How do retailers, brands and consumers define this emerging category? And who is ultimately responsible for ensuring consumer…
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In this episode of The Gist, co-host Jessica Rubino shines a spotlight on the surge of growth in the wellness and functional beverage category. From opportunities in nonalcoholic beverages to popular ingredients like pre- and probiotics, mushrooms and CBD, retailers are seeing an explosion of wellness and social refreshments. Whether these tasty to…
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In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sit down with Founder and CEO of Thrive Natural Care Alex McIntosh. A decade after Thrive’s launch into the clean beauty market, McIntosh reflects on the greatest developments he’s witnessed in the CPG industry, including more diversity, the mainstreaming of the regener…
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In this episode of The Gist, co-host Adrienne Smith recaps her weekend in Chicago, IL and shares some highlights from her panel discussion at the 2024 National Restaurant Association Show. Tune in to hear all about it, as well as for a quick review of the show’s natural and organic pavilion and one of the standout trends from the show. She'll also …
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Whether on the shelves of your favorite neighborhood retailer or on the menu at popular restaurants like Chipotle, consumers are “seeing green” in more places than ever; and no, we don’t mean green with envy! In this episode of The Natural List, co-host Adrienne Smith is joined by HowGood’s SVP of Growth and Innovation Rachel Calomeni and Director …
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In this episode of The Gist, co-host Adrienne Smith is joined by Natural Products Insider’s Content Director Todd Runestad for the latest and greatest in supplements. From functional fungi and the continued rise of “biotics” to the dethroning of statins and the boom in women-centered research and the resulting products, Runestad discusses the ingre…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Start-Up CPG’s Founder and CEO Daniel Scharff to discuss popular innovations in natural CPG and their potential “shelf-life” with consumers. From CBD (anything) to spicy flavors and adaptogenic baked goods, we’re peering into our CPG crystal ball and offer…
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We are four months out from the launch of Newtopia Now, and one question remains top of mind: what is Newtopia Now? You might recognize her from Natural Products Expo’s popular video series What’s Up Expo, but today, New Hope Network Marketing Director Hannah Price joins co-host Jessica Rubino to drop some deets about Denver’s hottest new CPG extra…
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In a shocking move, Dom's Kitchen & Market and Foxtrot—two Chicago-based retailers comprising two and 33 stores, respectively—announced that doors would be closing at noon on Tuesday, April 23rd at all of the stores' retail locations. The two retailers merged five months ago under the parent brand Outfox Hospitality, which is filing for Chapter 7 b…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Registered Dietitian at The Real Food Dietitians Jessie Shafer and Founder at Original Strategies and Kitchen Cabinet Chair at PLEZi Nutrition Deb Eschmeyer. Since we just put their titles in the subheading, this feels awkward to me. What if we just say, “…
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In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by esteemed food ethnographer June Jo Lee. With studies in both medical and cultural anthropology from Harvard, June Jo explores the relationship between people and the foods they eat to “nourish the modern hungers of disconnection and dislocation.” Is “regen…
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Welcome to The Natural Gist – a new biweekly series featuring hot takes in a short and sweet format. Each episode explores current questions and industry issues with your favorite co-hosts and notable guests. Our first question is: where’s the data on women? While the CPG industry is championing the long-neglected category of women’s health, female…
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Forget the hushed tones and awkward silences. The women’s health category is having its much-anticipated moment, now celebrated as the darling of CPG by retailers, investors and, most importantly, consumers who crave accurate information and effective solutions. In this episode, co-host Jessica Rubino, guest co-host Robyn Lawrence of New Hope Netwo…
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We’re back from Natural Products Expo West with a wealth of expertise from some of the top innovators in the natural and organic industry! In today’s episode of The Natural List, Adrienne Smith and New Hope Network’s Senior Retail Reporter Douglas Brown sit down with Regenified’s Co-Founder Gabe Brown and Chief Marketing Officer Kristine Root to le…
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It’s that time of year! Natural Products Expo West, the Super Bowl of the natural products industry, kicks off tomorrow! In this special Expo West edition of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Market Insights Director of SPINS Scott Dicker back to the podcast to unearth the top emerging trends before the show floor op…
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Is this a good time for brands to raise capital? What are investors looking for? And what caused the drop in food tech investments? In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Executive Director of Nutrition Capital Network Mike Dovbish to examine the investment landscape as it looks today, highlight standou…
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Can the future of meat be sustainable or equitable? Chloe Sorvino, author of "The Raw Deal," argues it depends on who gets the money. In this episode of The Natural List, we dive into Sorvino's key solution: redistributing investment dollars and aligning around sustainable meat models. Plus, hosts Jessica Rubino and Adrienne Smith champion the chan…
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We’re back with season two of The Natural List podcast! Hosts Jessica Rubino and Adrienne Smith kick-off 2024 with a detailed recap of the Natural Products Expo West NEXTY Awards. In this episode, we invite first-time NEXTY judges Brody Burk, forager manager at Sprouts Farmers Market, and Jonathan Lawrence, vice president of center store and foundi…
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In this final episode from season one of The Natural List, our hosts and industry experts Jessica Rubino and Adrienne Smith share a bonus list of macro-level observations from the natural products industry. Join us as we close out another trip around the sun with these top five takeaways from 2023.By Jessica Rubino and Adrienne Smith
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Join hosts Jessica Rubino and Adrienne Smith for an end-of-the-year review of the current trends defining the multi-billion-dollar beauty industry. In this episode, our team explores sustainable supply chains, multipurpose products and the marriage between ancient traditions and modern technology. Tune in for a highlight reel of the trends and bran…
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