Nostalgic foods get functional, CPG samples come to a vacation rental near you

The Natural List

Co-hosts Adrienne Smith and Jessica Rubino sample functional gelatin then dish on an innovative marketing scheme, plastic-free retailer Nude Foods Market and the Nutrition Business Journal Summit.

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sample Gelée, a fruit-forward gelatin with collagen and antioxidants. They reminisce about some of their favorite nostalgic treats (spumoni ice cream, anyone?) and chat about the increase in CPG brands reimagining comfort food with better-for-you ingredients, such as Olipop and Goodles.

They then discuss Douglas Brown’s recent Shelf Life column about a new marketing tool being used by the CPG industry: placing product samples in vacation rentals with the help of agencies like UpClose Marketing. As those in the industry know, getting samples into the hands—and mouths— of potential customers is crucially important.

They switch gears to Nude Foods Market, a plastic-free grocery store with locations in Boulder and Denver. With a crowd funding campaign in progress, Nude Foods may soon have a third location as well—or maybe that's just wishful thinking on our part!

The pair wrap up with information about the NBJ Summit in beautiful Rancho Palos Verde, California, July 28-31. NBJ Summit is the premier event for leaders in the dietary supplement and nutrition industry. This year the Summit unveils its new Executive Wellness Experience, which will include biohacking modalities, functional meals, keynotes from top voices in the movement like Ben Greenfield, aura photography and more.