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Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
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We go on a journey with Will Kemble-Clarkson as he opens up the gaming industry to people who are curious to find out more about the largest entertainment format on the planet. We will talk to people about the basics, game culture, technology, streaming stars, the gameworlds, the fans, esports and everything in between. noob: /nuːb/ noun informal a person who is inexperienced in a particular sphere or activity, especially computing or gaming. "you can easily play this game even if you are a ...
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Jo Redfern on what Gen Z and Gen Alpha wish you knew about entertainment!
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Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation. In this episode, we unpack: How Gen Z and Gen Alpha really experi…
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From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
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Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture. We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to wh…
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Kids Media Club: The Wiggles Rerun episode
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We're out of the office this week, either on holiday or at Children's Media Conference in Sheffield, so we thought we'd take this opportunity to dive into the archive and revisit this conversation with the OG nursery rhyme preschool band - The Wiggles. Normal service will be resumed next week, in the meantime enjoy this episode - it's a cracker!…
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Kids Media Club: Gregory Dray co-founder of Animaj - YT series
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In this latest Precise TV sponsored episode of the Kids Media Club Podcast, we spoke with Gregory Dray, co-founder of Animaj, about his mission to create the next big digital-first children's media brand. We discuss: Greg's background at YouTube How Animaj are using AI to manage production in a way that empowers creatives rather than replaces them …
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Kids Media Club: Rewind interview with Kevin Parry, YouTube and animation whizkid
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For this episode, we have opened the archives and returned to a great discussion we had with Kevin Parry, stop-motion animation, visual magician, and FX wizard. Kevin has built a huge following on all the major social media platforms from LinkedIn to Youtube. He regularly gets viewing numbers networks would envy! In this episode, Kevin chats about …
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Kids Media Club: Crafting Shows & Supporting Parents at Cbeebies
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Join us for an exclusive dive into the world of CBeebies, featuring special guests Kate Morton, Senior Head of Commissioning, and Joe McCulloch, Executive Producer. We’ll explore how CBeebies commissions its shows, discuss its YouTube strategy, and delve into its approach to building communities. Kate and Joe also introduce CBeebies’ new Parenting …
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Kids Media Club - YT series: Christian Hughes on Gecko's Garage rerun
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As part of our current series diving into the world of YouTube content creation, we’re dusting off an old episode from the Kids Media Club Podcast archives! In this episode we chat with Christian Hughes, the creative mind behind Gecko's Garage, to uncover what it takes to build a successful kids’ YouTube show. This conversation explores Christian’s…
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Kids Media Club x Precise TV YT Series: Unpacking Bluey’s Digital Success with Jasmine Dawson from BBC Studios
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In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach …
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From rhymes to riches? Nursery rhymes have become one of the biggest genres on YouTube, captivating young children and their parents while spawning major entertainment franchises. In this episode, we sit down with Liz Gonzalez, an expert in children's digital content, to explore how nursery rhyme videos became such a massive phenomenon. We'll discu…
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Kids Media Club: the ethics of using AI in animation.
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In this week’s episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Tom Box, Co-Founder of Blue Zoo animation studio. Tom discusses Blue Zoo’s AI policy, which aims to ethically integrate AI into their workflow. AI in animation is a contentious topic, sparking heated and polarising debate. The hosts even imagined hordes of angr…
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Kids Media Club x Precise TV - YT Series: YouTube and Kids Media
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In this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the …
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Kids Media Club: behind the Peppa Pig Baby news
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The arrival of a new baby takes a lot of planning and that's as true for the Peppa Pig family as any other! In this week's Kids Media Club podcast, Jo, Emily, and Andy are joined by Esra Cafer, SVP Global Brand Strategy at Hasbro, to discuss the new addition to the Peppa Pig family and just what's involved from a brand management and strategy persp…
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Kids Media Club: Special guest, Emily Brundige on developing and producing your own show
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In this week's episode, special guest Emily Brundige joins the podcast to talk about what goes into creating an animated show. She draws on her extensive experience that covers from her first break producing a YouTube original series through to developing and producing her own show GOLDIE for Apple TV+. This is a must-listen to any aspiring or expe…
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Kids Media Club: Roblox and Dreamworks Rerun
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We dip into the archives to revisit an old episode. Roblox has recently broken its own record of concurrent players on the platform, so we thought we'd look back at this episode about kids media IP owners increasingly playing in the Roblox sandbox: Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign tha…
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Hani Hashem, Founder of game studio Fahy, on how Saudi is betting big on gaming’s future
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In this episode, Will is joined by Hani Hashem, co-founder and CEO of Fahy Studio – a trailblazing Saudi gaming studio at the heart of the Kingdom’s creative boom. From modding Pokémon games in his teens to helping shape the future of Saudi Arabia’s gaming ecosystem, Hani’s journey is one of vision, guts, and gameplay. Together, they explore: • How…
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Kids Media Club: five most common mistakes in Kids Media
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What are the five most common mistakes made in kids media? In this week's episode, the hosts got together to share their thoughts on the biggest boo-boos being made in the industry today. From blindly following data to making shows for parents rather than kids, they propose their picks for the most typical blunders the industry is guilty of committ…
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Kids Media Club: From Blocks to Blockbuster, Minecraft Movie Madness
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In this episode of the Kids Media Club Podcast, our hosts chat with Simon Pulman, entertainment lawyer and returning guest to the show. They get together to discuss the topic that everyone is talking about. Namely the Minecraft Movie. What factors contributed to its startling commercial success? Was it by respecting the source material or by ensuri…
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Jon Birchall from LadBIBLE on what gaming and live streaming can learn from modern media
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In this episode of Noob Gaming, we sit down with John Birchall, Editorial Director at LADbible, to unpack what gaming and live streaming can learn from modern media. From his journey through legacy sports media to LADbible’s position as a Gen Z powerhouse, John shares insights on community-building, platform shifts, and how brands can engage with d…
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Kids Media Club: Host's Hang Out - Youtube metrics, Snow White backlash, and Minecraft Movie madness
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It's host hang out time again. Emily, Jo, and Andy have celebrated their 100th episode anniversary and are back shooting the breeze about all things kids media. This time around they're discussing the Youtube metrics changes and CBBC going all in on Youtube, the Snow White backlash (was Rachel Zegler pushed under the bus or did she pull the bus dow…
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Kids Media Club: Robert Chandler chats about pivoting to feature films
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In this episode of the Kids Media Club Podcast, Jo, Andy, and Emily were delighted to be joined by Robert Chandler, the irrepressibly enthusiastic producer of animated features like The Cantiville Ghost and The Amazing Mauricem among many others. Robert is a veteran of TV and movie production and has the scars on his back to show it! He shares his …
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This episode the Kids Media Podcast gets meta for a podcast discussion on podcasting for kids. Hosts Andy, Jo, and Emily are joined by podcast experts, Lindsay Patterson and Carla Herbertson. They discuss : How listening behaviours are different for a kids audience What shows are hits with young audiences The discoverability challenge for kids podc…
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Lorne Balfe, legendary film and game composer, on how gaming can be an essential form of escape
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In this episode of Noob Gaming, composer Lorne Balfe, the man behind epic scores for films like TopGun Maverick and Mission: Impossible Dead Reckoning and massive game titles Call of Duty, Assassin’s Creed talks us through his unconventional career and approach to composing. We explore how scoring for games is different from films, why gaming still…
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Kids Media Club: Host's Hangout talking about Ms Rachel, Pixar's Win Or Lose, and Mr Beast
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In this week's Kids Media Club, it's another hosts hangout. Jo, Andy, and Emily chat about how Ms Rachel is doing on Netflix, Mr Beast's series on Amazon and how it fits into his media strategy, and the new Pixar original series Win Or Lose.By Jo Redfern, Andrew Williams, & Emily Horgan
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Kids Media Club: Alex Piper on going from MrBeast to NBA
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Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on ho…
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Fabien Siouffi on how gaming helps us be better humans
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Fabien Siouffi joins Noob Gaming to explore the intersection of games, art, and culture. From pioneering online gaming in Asia to working with philosophers and artists in VR, Fabien shares his journey of using interactive worlds to reshape how we experience life. He challenges the perception of games as mere escapism, arguing they are tools for pra…
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Kids Media Club: Nickelodeon's YouTube playbook
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This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook. Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in…
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Ben Mattes - Mr Angry Birds from Rovio Entertainment on a living a playful life.
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Our first episode of NOOB Gaming is a wonderful, open exploration of what Gamespace is with Ben Mattes...AKA Mr Angry Birds. Ben is not only a highly accomplished builder of game worlds, but someone who has lived a life where PLAY has been central. We cover the fundamentals of the gaming industry, how it all works, but mainly get into the weeds of …
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Kids Media Club: special guest Ed Barnieh
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In this week's podcast, Jo and Andy welcome Ed Barneih to the show. Ed is launching a new venture committed to championing storytellers from Asia, Africa, and Latin America. A former executive at Nickelodeon, Cartoon Network Asia, Netflix, and BBC Worldwide, Ed has a comprehensive understanding of the global kids media market. Join the chat, as he …
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Kids Media Club: On the ground at Kidscreen 2025
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In this week's episode, the Kids Media crew are all together, live and in person, at San Diego for the Kidscreen Summit 2025. Jo, Emily, and Andy share their thoughts on the mood at the conference and which of the sessions they're excited to attend. Along the way, they also hear from other delegates and get their views on the conference and what it…
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In this week's episode of the Kids Media Club podcast, Jo, Emily, and Andy are beyond thrilled to be joined by the folks behind the cherished preschool phenomenon THE WIGGLES! Wiggles CEO, Luke O'Neill, and the legend and co-founder of the Wiggles, Anthony Field share their insights and experiences on a journey that started with them playing to sma…
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The Kids Media Club: Post Toy-Fair Hosts' Hang Out
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January is almost over, Toy Fair London has wrapped and the Kids Media Club hosts are catching up to share their impressions and talk about what new trends they spotted and what toys to look out for in the year ahead Jo, Andy, and Emily also talk about the new Netflix report and the continued dominance of YouTube.…
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Kids Media Club: Forecasting the Future of Toys and Media with The Insights Family
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In this special Kids Media Club Podcast episode, brought to you by The Insights Family, Jo, Andy, and Emily are joined by Jack Day, Global Strategy Account Director, along with researchers Needa Khan and Udoy Nafis Oli, to discuss The Insights Family’s flagship annual report, Future Forecast, exploring the emerging consumer shifts and industry tren…
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This episode is all chat, no guests; just hosts Jo, Emily, and Andy having a good old chinwag about all things kids media. Topics covered: The consequences of the potential TikTok ban What is and isn't popping on Netflix WWE and live programming on Netflix Thoughts on Kidscreen and Toyfair.By Jo Redfern, Andrew Williams, & Emily Horgan
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Kids Media Club: Special Guest Michael Hirsh, co-founder of Nelvana
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In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Michael Hirsh, the co-founder of Nelvana Animation Studio and Cookie Jar entertainment. Michael, who is credited with building the Canadian Animation industry from the ground up, shares his experience and insights gained over more than five decades in entertainment. H…
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Kids Media Club ReRun: The Insights Family on Kids Media trends for 2025
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The Kids Media Club revisits a recent chat with the Insights Family. In this Kids Media Club Podcast episode brought to you by The Insights Family, Jo, Andy, and Emily are joined by Adam Woodgate, VP of Research Solutions, and Aimee Brookes, Customer Success Manager for the Insights Family to take a look back at 2024 and discuss the emerging trends…
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Kids Media Club: Rewind - Kevin Gillis interview
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Happy holidays. We're taking a break this week, but to carry us through we thought we'd revisit this great interview from this year with Kevin Gillis the creator of the classic animation, Raccoons.By Jo Redfern, Andrew Williams, & Emily Horgan
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Tis' the season of Christmas hats, xmas jumpers, and lots of tinsel and the Kids Media Club crew have got with the festive spirit for this week's episode. Jo, Emily, and Andy test each other's knowledge of Christmas movies past and present, and compare notes on two new Netflix animated movies, 'Spellbound' and 'That Christmas'.…
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The Kids Media Club Podcasts: The Insights Family on Kids Media trends for 2025
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In this Kids Media Club Podcast episode brought to you by The Insights Family, Jo, Andy, and Emily are joined by Adam Woodgate, VP of Research Solutions, and Aimee Brookes, Customer Success Manager for the Insights Family to take a look back at 2024 and discuss the emerging trends in store for 2025 and beyond. https://theinsightsfamily.com/…
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The Kids Media Club Podcast: special guest Evan Shapiro, part 2
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This week's episode of the Kids Media Club Podcast features part two of the chat with Evan Shapiro. In this section of the chat Evan discusses the role of PBS in the current kids media eco-system. https://eshap.substack.com/p/all-the-tea-veeBy Jo Redfern, Andrew Williams, & Emily Horgan
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The Kids Media Club Podcast: special guest Evan Shapiro part 1
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The quiff has landed. In this week's episode of The Kids Media Club Podcast, Jo, Emily, and Andy are joined by Evan Shapiro, media cartographer and analyst. Evan has delivered a wake up call to the media industry warning us about the 'media apocalypse', and the shifting tectonic plates shaking up media giants like Warner Bros and Disney. In these c…
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Kids Media Club Podcast: Nic Hill from Sawhorse talks Roblox
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In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the p…
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Kids Media Club Podcast: Bad Dino on Netflix
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In this episode of the Kids Media Club Podcast, Emily, Jo, and Andy talk to Paul Schleicher about his Netflix animated series, Bad Dinosaurs. They discuss: The Netflix commissioning process with Bad Dinosaurs? How did they develop the show? Producing a language-less comedy. The reception of the Bad Dinosaurs.…
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Kids Media Club Podcast: Steve Smith on producing the animated series BIG LIZARD
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In this week's Kids Media Club Podcast, Jo, Andy, and Emily are joined by producer Steve Smith from Beakus to discuss his new series BIG LIZARD. They talk about the development process, the funding, and how he navigated the ups and downs and roundabouts of international co-productions. Join us and find out just what it takes to hatch a series like …
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Kids Media Club Podcast : the download on the MIP
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The Kids Media Club hosts, Jo, Andy, and Emily caught up after their time at MIP in Cannes to share their impressions. The market has been pretty gruelling for the industry so what was the mood like? Were producers buoyed by Can-can attitude at Cannes, or were they feeling more can't-can't? Is there a growing acceptance of new platforms like Roblox…
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Kids Media Club: Chat with Calvin Innes about Nerd culture
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What is the collective word for a group of 'nerds'? A herd of Nerds? A tribe of Nerds? In this week's episodes of the podcast, Andy, Jo, and Emily nerd out about nerd culture. The chat covers the waterfront. They dive deep into the world of fandoms - from comics to trainers, from Star Wars to Marvel, from gaming to Lego. This show is for everyone w…
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Kids Media Club Podcast: Are Shrek and Roblox a fairy tale match?
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Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experienc…
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Kids Media Club Podcast: Key takeaways from TikTok chat
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In this snack-able episode of the Kids Media Club Podcast, Emily looks back on our recent chat with Kat Carr on TikTok and picks her key takeaways. Tons of bite-size wisdom and insights on the most viral social media platform around. Keep tuned for some awesome interviews coming up in the next couple of weeks…
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Kids Media Club Podcast: Guest Kat Carr on how kids media brands can thrive on TikTok
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In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy chat with the brilliant Kat Carr from creative agency, Think Jam, about how kids media brands can get the most out of TikTok. We explore what makes things go super viral on TikTok, how the TikTok audience is changing, and why even kid brands needs to have a TikTok strategy.…
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Kids Media Club Podcast BONUS Ep: what's happening at the Brand Licensing Europe event
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A bonus episode of the Kids Media Club Podcast (we're spoiling you!): Jo and Emily give us their impressions of the event and what they think it tells us about the licensing market as a whole.By Jo Redfern, Andrew Williams, & Emily Horgan
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Kids Media Club Podcast Revisit: Laura Clunie from Spin Master on building Paw Patrol
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It's Brand Licensing Europe week so what better time to revisit this interview with Laura Clunie from Spin Master where she shares her experience and insight on what it takes to build a mega franchise like Paw Patrol.By Jo Redfern, Andrew Williams, & Emily Horgan
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