))
From Adland to Gameland: Charles Vallance on Building Bold Brands in New Worlds
Manage episode 493691143 series 3648625
Content provided by Will Kemble Clarkson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Will Kemble Clarkson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Charles Vallance, founding partner of global ad agency VCCP and MacDaddy of strategy, joins Noob Gaming to explore the overlaps between advertising, live streaming and gaming culture.
We cover everything from how brands create “shapeshifting” identities that work across media, to the parallels between playground catchphrases and modern memes, to why gaming may be today’s ultimate underground culture.
Packed with wisdom, war stories, and advice for anyone trying to connect with next-gen audiences.
Dare I say, it's Van-Damme good.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)
7 episodes
Share
