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Jo Redfern on what Gen Z and Gen Alpha wish you knew about entertainment!
Manage episode 491159837 series 3648625
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Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation.
In this episode, we unpack:
- How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)
- Why games like Roblox are the new playground, classroom, and social network combined
- How gaming drives real-world participation — including in sports
- What brands get wrong (and occasionally right) when trying to show up in game space
- Why the Minecraft movie was a wake-up call for Hollywood
- And how the generation that grew up gaming is now redesigning the rules of culture — both online and IRL.
If you care about media, marketing, sport, or the future of culture, this one is unmissable.
Our sponsor is DIVISION www.division.ae
Intro Music is Run created by Tristan Barton (License Number - TI1EzW)
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