Best Marketing Deep Dives By Denyse Podcasts (2025)

1
How Smart CPG Leaders Are Mastering AI Consumer Intelligence to Drive Growth 13:37

5d ago13:37

13:37

The blog post discussed in this episode of Marketing Deep Dives by Denyse argues that the Consumer Packaged Goods (CPG) industry faces a "relevance crisis" because traditional market research methods cannot keep pace with rapidly changing consumer behaviour and preferences. It emphasises that AI-powered consumer listening is crucial for CPG compani…

1
425. Lakers $10B sale, Village Roadshow sells for $400M 32:43

8d ago32:43

32:43

Paul and Mesh begin with Mark Walter's purchase of a controlling interest in the Los Angeles Lakers for $10B, which is 40% higher than the next-highest NBA sale price (Celtics). Next, they discuss YouTube's CEO's comments regarding integrating generative AI video tool Veo3 into YouTube Shorts to further democratize content creation. Finally, they p…

1
424. Disney + Universal Sue MidJourney; WBD Announces Spin Off 36:20

15d ago36:20

36:20

Paul and Mesh begin with a quick update on the Nintendo Switch 2 which set sales records in its first week of launch. Next, they discuss Disney and Universals' copyright infringement complaint against Midjourney. Finally, with the announcement that Warner Bros. Discovery will be spinning off its legacy cable networks and Disney's statement that it …

1
The Hidden Danger of Being Your Company's MVP (And 6 Smart Ways to Avoid Being Irreplaceable at Work) 10:59

21d ago10:59

10:59

This discussion explores the paradox of being irreplaceable in the workplace, arguing that while initially appealing, it can ultimately hinder career advancement. It highlights the benefits of being essential, such as enhanced job security and increased influence, but then identifies the hidden costs, including burnout, career stagnation, and succe…

1
423. Tribeca Film Festival & NCAA House Settlement Approved 31:35

22d ago31:35

31:35

This week, Paul recaps a great Tribeca Film Festival event he attended and discusses its importance to the greater NY entertainment scene. Next, Paul and Mesh cover some recent layoffs affecting legacy media companies. Finally, Paul provides an update on the House v. NCAA settlement which was just approved and formally ushers in the era of colleges…

1
422. Hailey Bieber’s Rhode sells for $1B and Reed Hastings joins Anthropic 38:02

29d ago38:02

38:02

This week, Paul and Mesh start with a recap of the highest grossing Memorial Day Weekend for the U.S. movie business as Lilo and Stitch outperformed and MI:8 held its own. Next, they discuss the latest billion-dollar beauty sale as e.l.f has agreed to buy Hailey Beiber’s Rhode skin care and cosmetics brand for up to one billion dollars ($1,000,000,…

1
Mid-Level Managers Drive Inclusive Innovation 9:35

1M ago9:35

9:35

The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their mid-level managers. These managers should be appreciated as crucial for translating strategy into action and for possessing vital insights from both the C-suite and the front lines. Excluding them from innovat…

1
Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value 18:49

1M ago18:49

18:49

The article that this podcast discusses argues that for Consumer Packaged Goods (CPG) companies, the key to successful AI investment for customer understanding is not simply adopting technology. But undertaking a business transformation starting with clear strategic objectives. It highlights that many companies struggle to translate AI insights int…

1
421. HBO Max Deja Vu, NBC Clears Path for NBA; & Charter Cox Cable Megamerger 34:46

1M ago34:46

34:46

Paul and Mesh begin with WBD’s announced rebrand of Max back to HBO Max and a few Cannes film festival highlights. Next, they recap 5 primetime shows that NBC recently cancelled, in part to make room for its new NBA telecasts which will air on Tuesdays and Sundays (in addition to Peacock). Finally, they break down a recently announced 34.5B merger …

1
420. Conclave: A New Pope, College Sports Commission, and Hollywood Tariffs 35:13

2M ago35:13

35:13

Paul and Mesh begin with life imitating art as the real-life 2025 Conclave has a few striking similarities to the 2024 Best Picture nominee Conclave. Next, they discuss President Trump's intent to establish a College Sports Commission to be co-chaired by Nick Saban and Cody Campbell. Finally, Paul and Mesh breakdown the latest entertainment tariffs…

1
419. Thunderbolts* Opens, Diddy Trial Kicks Off 33:55

2M ago33:55

33:55

Paul and Mesh begin with a recap of Marvel's Thunderbolts* box office performance which was solid but not a home run. Next, they discuss the start of Diddy's criminal trial in New York after Diddy rejected a plea deal on the eve of trial. Finally, Paul provides an update on the FCC and potential replacements for democratic commissioners, including …

1
Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth 10:29

2M ago10:29

10:29

What if the secret to explosive growth isn't moving faster... but knowing when to stop?This episode of Marketing Deep Dives with Denyse Drummond-Dunn challenges the business world's obsession with relentless acceleration. Drawing from real examples of successful companies, she reveals why strategic pauses lead to breakthrough innovation and energiz…

1
418. Sinners Sizzles, Sarandos Speaks, and YouTube Turns 20 31:48

2M ago31:48

31:48

Paul and Mesh begin with a discussion of Ryan Coogler's Sinners which continues his stellar trajectory and whether his bespoke deal with WB could become a trend. Next, they discuss Ted Sarandos' comments regarding the theatre experience and shifting consumer preferences. Finally, they celebrate YouTube which turned 20 in April and look back at how …

1
417. Drake Sues to end Rap Battle and NIL QB Drama 35:58

2M ago35:58

35:58

This week, Paul and Mesh begin with musical festival season as Coachella concludes and Fyre Festival 2 hits the brakes. Next, they discuss Drake’s amended defamation complaint against his own label, Universal Music Group, resulting from his rap beef with Kendrick Lamar. Finally, Paul breaks down college football QB, Nico Iamaleava, leaving the Univ…

1
7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty 13:00

3M ago13:00

13:00

This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing a shift towards a consumer-centric approach. It highlights the increasing importance of exceptional experiences, radical transparency, hyper-personalization, and purpose-driven commerce as primary drivers of p…

1
416. Prada buys Versace and James Cameron embraces AI in VFX 36:09

3M ago36:09

36:09

Paul and Mesh begin with a luxury fashion update as Versace announced that it would be acquired by Prada to create a team-up of Italian luxury fashion brands. Next, Paul discusses the massive $1.68 billion dollar damages award in the sexual assault trial against writer director James Toback. Finally, Paul and Mesh discuss James Cameron, one of the …

1
415. Cinema Con 2025, Tariffs hit Hollywood, and Arkansas Social Media Law 35:14

3M ago35:14

35:14

This week, Paul shouts out Newsmax and their successful IPO before Mesh and Paul go over their top Cinema Con 2025 films. Next, they discuss the impact of tariffs on the entertainment industry, not that they have any answers. Finally, Paul provides an update on NetChoice v. Griffin, a ruling which struck down Arkansas' 2023 Social Media Safety Act …

1
How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories 12:43

3M ago12:43

12:43

This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The an…

1
414. Sundance's New Digs & AI Video Editor Update 33:55

3M ago33:55

33:55

This week, Paul and Mesh begin with a discussion of the use of trademarks in Film and TV and discuss some recent controversies. Next, they update us on Sundance's relocation from Park City, Utah to Boulder, Colorado beginning in 2027. Finally, Mesh shares the amazing developments he is seeing in the AI space for photo and video editing. Learn more …

1
413. March Madness, Goodbye to Hollywood?, and Village Roadshow Pictures in Bankruptcy 31:39

3M ago31:39

31:39

This week, Paul excitedly supports his Duke Blue Devils in their March Madness journey, while Mesh largely avoids the hype. Next, Paul and Mesh provide an update on the state of entertainment production in LA, the impact of tax incentives, and whether LA can reestablish itself as the epicenter of the production business. Finally, they discuss the b…

1
412. Ne Zha 2 Crushes Box Office and Stan Lee Remembered 33:13

4M ago33:13

33:13

This week, Paul begins with a recap of Chinese box office phenomenon, Ne Zha 2, which has crossed 2B in revenue and sold 300M+ tickets in China. Next Paul and Mesh discuss the net churn impacting the most popular streamers, and how nearly 50% of subscribers who cancel their subscription re-subscribe within a year. Finally, they reflect on Stan Lee,…

1
Resilience: The Essential Foundation for Career Success in Uncertain Times 25:12

4M ago25:12

25:12

This session emphasizes resilience as a crucial skill for career success, especially in uncertain times. It highlights research demonstrating the measurable benefits of resilience, including increased productivity and promotion potential. In Denyse's blog post, she presents a three-part framework for building resilience: developing active response …

1
Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know 21:43

4M ago21:43

21:43

This session, drawn from personal experience in corporate leadership and supported by research, identifies seven key insights for navigating workplace power dynamics, particularly for women aiming for senior roles. It argues that simply breaking the "glass ceiling" isn't enough, as subtle biases and power plays persist at all levels. Denyse highlig…

1
Influencer Marketing: Redefining Consumer Engagement and Market Success 36:58

4M ago36:58

36:58

Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can lear…

1
411. Anora's Triumph, Taylor Swift Ticket Scam, and Paramount Pushes Back 31:46

4M ago31:46

31:46

This week, Paul and Mesh are back in the saddle and start by discussing how unlikely Oscar's star Sean Baker and his film Anora defied expectations and brought home statues without a box office haul. Next, they discuss an alleged ticket scam between conspirators from Jamaica and Jamaica, Queens that resulted in the theft of over $600K in tickets to…

1
410. Ross Benes, Marketing Analyst and Author 35:23

4M ago35:23

35:23

This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of decl…

1
409. Eric Perko, CEO Apollo Partners 43:36

4M ago43:36

43:36

This week, Paul Interviews Eric Perko who is an executive at the forefront of media and advertising. Eric discusses how he got into media, what led him to start Apollo Partners, and how he helps brands stay ahead of the curve, as well as why the Super Bowl is such a sought after media jewel. Learn more about your ad choices. Visit megaphone.fm/adch…

1
408. Superbowl Afterglow, Cap 4, and Diddy Claps Back 29:52

4M ago29:52

29:52

This week, Paul and Mesh ponder Valentine’s day ideas and reflect upon the amazing Superbowl advertising and streaming numbers. Next, they discuss the first MCU release of 2025, Captain America: Brave New World and whether it lives up to the lofty expectations of Captain America: Winter Solider. Finally, Paul breaks down Diddy’s $100M defamation ca…

1
407. Super Bowl, Media Earnings and House v. NCAA Drama 34:56

5M ago34:56

34:56

This week, Paul celebrates his beloved Philadelphia Eagles who dominated on their path to becoming Super Bowl champions. Next, Paul and Mesh discuss earnings announcements from some of the biggest tech and media companies. Finally, Paul updates us on some dissension within the college athlete ranks as the House v. NCAA settlement approaches its Apr…

1
Insight, Innovation and Inclusive Leadership- The New Business Success Formula 29:44

5M ago29:44

29:44

The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussio…

1
406. Sundance, Streaming Rankings, and Paramount Update 33:27

5M ago33:27

33:27

This week, Paul and Mesh recap some of the winners of the 2025 Sundance Film Festival and ponder whether it can remain in Park City, UT. Next, they break down the ranking of the various SVOD and FAST platforms based on Nielsen viewership data. Finally, they discuss the efforts of Skydance and Paramount to clear regulatory hurdles around the long-aw…

1
405. Oscar Noms; Baldoni's Complaint; South Park Suit advances 34:50

5M ago34:50

34:50

Paul and Mesh start with a quick review of the 2025 Oscar nominations and celebrate Netflix's 16 selections. Next, they provide an update on the Baldoni v. Lively lawsuit as Justin Baldoni's complaint has been released. Finally, they update another major lawsuit as WBD's case against Paramount for breach of an exclusive South Park license survived …

1
AI Marketing Strategies_ Success & Transformation 29:10

5M ago29:10

29:10

This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth. It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of succes…

1
404. Goldwyn Harper Interview: How Television Broke College Sports 40:54

5M ago40:54

40:54

This week, Paul interviews television and sports executive, Goldwyn Harper, a West Point graduate and life-long sports fan who is currently a distribution executive at a Regional Sports Network and was previously at both DISH and the NFL prior to a short stint at the Orange Bowl. He shares his deep knowledge of both television and sports to analyze…

1
403. LA Fires Hit Entertainment Industry; Venu Sports Shuttered 41:41

6M ago41:41

41:41

This week, Paul and Mesh discuss the fires that have devastated parts of Los Angeles, including neighborhoods which were home to many stars in the entertainment industry. Next, they discuss the abrupt end of Venu sports, the JV among Disney, WBD and Fox which was shuttered before it ever launched. Finally, they discuss incoming FCC chairman Brendan…

1
Top 10 CPG Blog Posts on Customer Centricity for 2024 26:56

6M ago26:56

26:56

This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. Several articles also addr…

1
402. Hollywood Drama: Jolie-Pitt divorce and Blake Lively v. Justin Baldoni 37:59

6M ago37:59

37:59

This week, Paul and Mesh share their New Year's resolutions before digging into two very high-profile and drama-filled disputes among Hollywood A-listers. First, they recap the 8-year divorce battle between Angelina Jolie and Brad Pitt which was finally resolved in the last days of 2024. Next, they recap the It Ends with Us scandal involving actor/…

1
Breaking The Glass Ceiling 7 Truths Smart Women Need To Know 27:55

6M ago27:55

27:55

The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experiences. It details how this approach builds customer loyalty, boosts sales, and strengthens brand differentiation through tailored product recommendations and interactions across various touchpoints. The importa…

1
Why Hyper-Personalisation Matters in Delighting Your Consumers 17:22

6M ago17:22

17:22

The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. Denyse shares numerous examples from various companies…

1
401. Third Annual Paulies 42:30

6M ago42:30

42:30

This episode, Paul and Mesh look back on 2024 with the third annual Paulies. Paul and Mesh will award: Best Picture, Best Box Office Performance, Best TV Show, Best Streamer, Most Interesting Lawsuit/Legal Case, and Best BCP Topic of 2024. Tune to reflect on an amazing year in the world of technology, media, sports and entertainment. Happy new year…

1
348. New FTC Chair, Award Season Starts, and Jay-Z Accused 30:49

7M ago30:49

30:49

This week, Paul and Mesh start off by discussing Andrew Ferguson, the next FTC chair, and how his approach may differ from Lena Kahn’s anti-competitive, pro-consumer approach. Next, they recap the Golden Globe and Critics Choice Award nominations. Finally, they discuss Jay-Z being implicated in a civil lawsuit which now accuses both Diddy and Jay-Z…

1
Five Brilliant Ideas For Insight Development 12:43

7M ago12:43

12:43

This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connectio…

1
The 5 Rules Of Customer Observation 18:04

7M ago18:04

18:04

This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: atten…

1
Customer - First Strategies Lessons From Swiss Police 11:21

7M ago11:21

11:21

The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. De…

1
Brand Portfolio Management 5 Secrets To Success 13:40

7M ago13:40

13:40

The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of foc…

1
The 7 Ps Of Customer Service Excellence 20:56

7M ago20:56

20:56

This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company.It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience wit…

1
Seven Leadership Lessons For Quantum Growth 17:29

7M ago17:29

17:29

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth …

1
347. Thanksgiving Box Office Crushes and Future AI Creator Payouts? 34:48

7M ago34:48

34:48

This week, Paul and Mesh are back at it after a week off for Thanksgiving. They first recap the best Thanksgiving weekend in history for movie theaters (hint Moana 2 shattered records and expectations). Next, they discuss the increased demand for realty TV co-productions. Finally, they look forward to a creator-AI equilibrium where artists can get …

1
Top 2025 Consumer Trends For CPG 16:50

7M ago16:50

16:50

This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025.They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strat…

1
Customer Journey Mapping Failures 14:15

7M ago14:15

14:15

This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints2. The importance of adequately addressing and resolving mistakes3. Follow-up is necessary to ensur…

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Marketing Deep Dives By Denyse Podcasts

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