Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
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Mid-Level Managers Drive Inclusive Innovation
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Manage episode 486164245 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their mid-level managers. These managers should be appreciated as crucial for translating strategy into action and for possessing vital insights from both the C-suite and the front lines. Excluding them from innovation processes leads to stalled initiatives, lost insights, and leadership drain. True inclusive innovation involves not only who is within the company but also innovating for and with consumers, with mid-level managers playing a key role due to their proximity to both. In conclusion the discussion suggests that changing this requires a mindset shift, structural adjustments, and cultural reinforcement to include and value the perspectives of mid-level leadership.
…
continue reading
98 episodes
MP3•Episode home
Manage episode 486164245 series 1270428
Content provided by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Deep Dives by Denyse and Denyse Drummond-Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The discussion argues that inclusive innovation is a system, not a department, and that many organizations are hindered by overlooking their mid-level managers. These managers should be appreciated as crucial for translating strategy into action and for possessing vital insights from both the C-suite and the front lines. Excluding them from innovation processes leads to stalled initiatives, lost insights, and leadership drain. True inclusive innovation involves not only who is within the company but also innovating for and with consumers, with mid-level managers playing a key role due to their proximity to both. In conclusion the discussion suggests that changing this requires a mindset shift, structural adjustments, and cultural reinforcement to include and value the perspectives of mid-level leadership.
…
continue reading
98 episodes
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