Best Marketing Ops In Five Podcasts (2025)

1
The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 54:32

5h ago54:32

54:32

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…

1
WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 1:00:45

4d ago1:00:45

1:00:45

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…

1
Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

23h ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

1
“Just Add Another Form Field!” That’ll Fix Everything, Right? 2:22

6d ago2:22

2:22

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingopsBy Marketing Ops In Five

1
Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 47:37

5d ago47:37

47:37

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…

1
How Trust Is Key to Growth in Today’s AI World With Kristin Oelke 27:55

10d ago27:55

27:55

Kristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and d…

1
SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 57:30

9d ago57:30

57:30

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…

1
Who’s watching the security of your martech stack? with Rob Stacey 9:45

12d ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

1
3 Commonly Overlooked Areas in Ops 2:56

13d ago2:56

2:56

Undervalued focus areas I've noticed in ops lately: Training, Onboarding, and Education User Experience Simplifying and Starting With the BasicsBy Marketing Ops In Five

1
The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 49:38

14d ago49:38

49:38

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…

1
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 54:18

18d ago54:18

54:18

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…

1
Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

18d ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

1
The Cake Comes With a Catch 4:02

20d ago4:02

4:02

In marketing ops, you can’t always get what you want, but you’ll learn something every time.By Marketing Ops In Five

1
How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook 59:28

21d ago59:28

59:28

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…

1
Balancing Brand and Performance Marketing in B2B SaaS With Mike Braund 26:26

24d ago26:26

26:26

Mike Braund is the Senior  Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency. In this episode… Standing out in B2B…

1
Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand 55:59

25d ago55:59

55:59

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …

1
How to use video to bolster your GTM strategy with Korina Edwards 12:08

26d ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

1
It’s a Trap: The Cost of Rushed Solutions 3:06

27d ago3:06

3:06

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.By Marketing Ops In Five

1
The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team 59:46

28d ago59:46

59:46

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…

1
Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman 46:34

1M ago46:34

46:34

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…

1
Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

1M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

1
Good Marketing Ops Advice Is Easy to Hear, Hard to Do 3:40

1M ago3:40

3:40

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.By Marketing Ops In Five

1
Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close 55:33

1M ago55:33

55:33

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…

1
Building Trust and Standing Out in Saturated Markets With Ani Obermeier 33:06

1M ago33:06

33:06

Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief M…

1
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer 56:22

1M ago56:22

56:22

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…

1
Enabling Teams to Do Cooler Things 2:19

1M ago2:19

2:19

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.By Marketing Ops In Five

1
Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis 56:31

1M ago56:31

56:31

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …

1
B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 56:20

2M ago56:20

56:20

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…

1
How to lead marketing through economic uncertainty with Lisa Cole 13:06

2M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

1
Cars Have Mechanics, Pipes Have Plumbers. Who Handles Your Marketing Ops? 2:41

2M ago2:41

2:41

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.By Marketing Ops In Five

1
Why I Love Marketing (Quick Voice Note From Dave) 7:01

2M ago7:01

7:01

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …

1
The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 58:22

2M ago58:22

58:22

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…

1
Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin 35:26

2M ago35:26

35:26

Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing ro…

1
Email Deliverability: What Every B2B Marketer Needs to Know 58:05

2M ago58:05

58:05

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …

1
AI Reminds Us Not to Put All Our Eggs in One Basket 2:33

2M ago2:33

2:33

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.By Marketing Ops In Five

1
Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

2M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

1
How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping 53:06

2M ago53:06

53:06

#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…

1
Rushing to the Finish Line and Still Falling Short 3:19

2M ago3:19

3:19

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.By Marketing Ops In Five

1
How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising 45:06

2M ago45:06

45:06

#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …

1
Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

2M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

1
Online Discussions About Work We Should Be Having At Work 4:47

2M ago4:47

4:47

Let's start bringing online advice from pros into real-life work discussions. Here are links to the great posts discussed: Post #1 from Evan Kubitschek https://tinyurl.com/mw4fra86 Post #2 from Liz Willits https://tinyurl.com/58cmhnz7 Post #3 from Ashley Lewin https://tinyurl.com/2tw7j8bdBy Marketing Ops In Five

1
Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams 55:06

2M ago55:06

55:06

#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…

1
Why Understanding Your ICP Is Key to B2B SAAS Growth With Nick Naso 39:58

2M ago39:58

39:58

Nick Naso is the Chief Revenue Officer at Recurly, a leading subscription management and billing platform that helps businesses automate and optimize recurring revenue operations. With over 15 years of experience in the software and technology industry, he has built high-performing teams and led strategic initiatives to drive significant growth. Be…

1
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman) 1:03:04

2M ago1:03:04

1:03:04

#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…

1
Don’t Underestimate the Impact of User Experience 2:51

2M ago2:51

2:51

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.By Marketing Ops In Five

1
Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

2M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

1
B2B Website Optimization: Real Examples and Live Feedback 1:03:52

2M ago1:03:52

1:03:52

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…

1
6 Steps to Building a Customer Insights Program with Shoshana Kordova 55:54

2M ago55:54

55:54

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…

1
Your Ops Obsessions Can Become the Focus, Until You Have None 3:11

2M ago3:11

3:11

Side tangents and distractions can easily become key priorities that pull focus away from the bigger-picture goals we were after in the first place. It might be a good time to rethink how we approach our favorite obsessions.By Marketing Ops In Five

1
Cold Email: Lessons from Real Outbound Campaigns in 2025 51:55

3M ago51:55

51:55

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…

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