Don’t Underestimate The Impact Of User Experience Marketing Ops In 5 podcast

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Don’t Underestimate the Impact of User Experience

about a year ago 2:51

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Content provided by Marketing Ops In Five. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Ops In Five or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.

… continue reading

20 episodes

#Business #Marketing #MarOps Global #Marketing Operations

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Don’t Underestimate the Impact of User Experience

Marketing Ops In 5

published about a year ago

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MP3•Episode home

Content provided by Marketing Ops In Five. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Ops In Five or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.

… continue reading

20 episodes

#Business #Marketing #MarOps Global #Marketing Operations

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1
“Just Add Another Form Field!” That’ll Fix Everything, Right? 2:22

6 days ago2:22

2:22

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops

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3 Commonly Overlooked Areas in Ops 2:56

13 days ago2:56

2:56

Undervalued focus areas I've noticed in ops lately: Training, Onboarding, and Education User Experience Simplifying and Starting With the Basics

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The Cake Comes With a Catch 4:02

20 days ago4:02

4:02

In marketing ops, you can’t always get what you want, but you’ll learn something every time.

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It’s a Trap: The Cost of Rushed Solutions 3:06

27 days ago3:06

3:06

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.

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Good Marketing Ops Advice Is Easy to Hear, Hard to Do 3:40

5 weeks ago3:40

3:40

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.

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Enabling Teams to Do Cooler Things 2:19

6 weeks ago2:19

2:19

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.

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Cars Have Mechanics, Pipes Have Plumbers. Who Handles Your Marketing Ops? 2:41

7 weeks ago2:41

2:41

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.

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AI Reminds Us Not to Put All Our Eggs in One Basket 2:33

8 weeks ago2:33

2:33

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.

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Rushing to the Finish Line and Still Falling Short 3:19

8 weeks ago3:19

3:19

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.

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Online Discussions About Work We Should Be Having At Work 4:47

9 weeks ago4:47

4:47

Let's start bringing online advice from pros into real-life work discussions. Here are links to the great posts discussed: Post #1 from Evan Kubitschek https://tinyurl.com/mw4fra86 Post #2 from Liz Willits https://tinyurl.com/58cmhnz7 Post #3 from Ashley Lewin https://tinyurl.com/2tw7j8bd

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Don’t Underestimate the Impact of User Experience 2:51

10 weeks ago2:51

2:51

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.

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1
Your Ops Obsessions Can Become the Focus, Until You Have None 3:11

11 weeks ago3:11

3:11

Side tangents and distractions can easily become key priorities that pull focus away from the bigger-picture goals we were after in the first place. It might be a good time to rethink how we approach our favorite obsessions.

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What Great Editors and Great Marketing Ops Have in Common 2:29

12 weeks ago2:29

2:29

Sometimes marketing ops is so efficient and effective you don’t even realize it’s there, and that’s the gift and the curse.

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Ops Maturity: Get Real, Get Better 3:52

13 weeks ago3:52

3:52

"Know thyself" may be more relevant in marketing ops than we know, especially trapped in a day-to-day and losing sight of where you actually are and where you're trying to go. Time to think different, you know?

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Taking A Different Approach in Marketing Ops 2:38

14 weeks ago2:38

2:38

Our tech, tools, and tactics are only as good as our input: consistent strategy, mindset, approach, and critical thinking. A quick suggestion for those who keep running into the same issues day in and day out that suck a lot of time.

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Marketing Ops In 5

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While We Await A Rulebook, AI is Changing the Game 3:03

15 weeks ago3:03

3:03

Here's a question to ask yourself: If you lost your smartphone and cloud services, how many phone numbers could you remember off the top of your head? Like smartphones, most people have accepted that AI is here to stay, but I believe it's going to change the game more than we can imagine.

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Marketing Ops In 5

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Solving the Wrong Parts of A Problem 3:16

16 weeks ago3:16

3:16

What happens when solutions seem right in front of us but still don’t solve the problem? Sometimes, a bigger-picture perspective is what reveals the real causes behind ongoing issues. Time to think bigger and look beyond the boxes we’ve built. Email topic ideas, questions, or comments to: marketingopsinfive@gmail.com…

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Marketing Ops In 5

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Marketing Ops Is Hard (And Knowing Is Half the Battle) 2:46

17 weeks ago2:46

2:46

Sometimes it feels like the biggest hurdle in successful marketing ops is acknowledging just how much thought, coordination, and effort goes into it in the first place.

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Marketing Ops In 5

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3 Persistent Marketing Ops Hangups 3:51

18 weeks ago3:51

3:51

Discussing three recurring topics that often consume significant time and energy for marketing ops teams: form changes/issues, reporting woes, and reliance on tech as a bandaid. #marketingoperations

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Marketing Ops In 5

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Is AI Going to Replace Marketing Ops? 4:39

19 weeks ago4:39

4:39

I spent the last episode asking AI how much it knows about Marketing Operations and was impressed with the responses. The question today: Is AI going to take over the role of marketing ops? Maybe it wants to, maybe it can, but in my view, that doesn’t mean it's a good idea or without caveats. #marketingoperations…

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