Do you ever catch yourself living a moment that feels like a story in the making? Do you pause long enough to notice it… or better yet, document it? Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic…

Have you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business? What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool? In this episode I get to interview a new friend who I met through a mutual friend that was a sponso…

Did you know you have to earn the right to talk about mortgages in your content? Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s allyou post, you train your audience to tune it out. Instead, think about how you can show up …

How can you use social as a bridge to get “the story” on someone? What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with? In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his…

Is prospecting on Instagram different than how you should prospect on LinkedIn? The reality is the platforms are different. They have a different audience and require a different perspective. It is not the platform that matters, it is the strategy you use. In this episode I chat with none other than James Duncan, SVP of Marketing at Lower.com, and …

Are you creating content with a transactional mindset? Thinking, “If I post this video, it will get me this thing.” That is the problem with social media content right now. You are getting on with the intention of SELLING. Content is not about creating “click bait” but instead should really be about what your intent really is. Personally. What is Y…

Want to know why the word “social media manager” might have a bad taste in your mouth? Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don’…

Would you listen to your leadership encourage you to get on social if they themselves don’t? No, probably not. It would be like hiring a fitness trainer who didn’t ever workout. They don’t have any credibility! As we exit 2024 there are some specific reflections I have made over the year, and one of them is being WHO you are and allowing that piece…

Are you still “cold calling” and working to build relationships this way? The reality is that some choose that way…but what If you had an entire profile about someone BEFORE you picked up the phone to call them? And even better, what if you knew of specific events that had just taken place and could use them as a REASON to call and have a touchpoin…

Have you ever thought, “I don’t have the skills,” “I’m too old to learn Instagram,” or ever made the quintessential “I only have 14 followers comment?” These are all real thoughts that even the best of us who use this platform have had. But how can you learn to love the process of figuring it out? In this episode I get to interview the true definit…

Do you still think you’re “late” to the video game? Questioning whether it is worth starting because you feel behind? You aren’t. In this episode I interview the video OG Ryan Hills. Ryan is a Regional Director with Movement Mortgage and Owner of RE Source and an 18-year veteran to the video space. I was eager to do this episode with Ryan because n…

“How do you meet people online that you wouldn’t have otherwise met?” Great question and it is the exactly what we need to know the answer to in order to get the results we want. But, how does your ability to connect with new people relate to what you are WILLING to do that others aren’t? In this episode we are talking about your competitive edge. …

Being remembered is the currency of today’s world. It is no longer about stopping the strolling and instead it is all about stopping the scroll. So how do we do that? In this episode I interview none other than Rene Rodriguez. He is not only the creator of the Amplify experience, but he is a multi-best-selling author, and incredible mentor, and a 3…

Have you ever thought about ALL the things that high performing athletes do to keep themselves functioning at that level? Now, are we thinking about that same concept as we transition it to how we run our companies? In this episode, I interview two great friends of mine, Andrea & Brooke who run Gold Ivy Health Co and the Ivy Unleashed Podcast, and …

Want to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive. In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your S…

Are you showing up as a highlight reel or as someone we can connect with? One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.” In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsd…

Are you proudly sporting the "busy badge"? Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform. 5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 hom…

Have you ever thought about how the way you present something can change its value? This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself? In this episode I get to inter…

Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box? I went on a search to find someone who was re-writing the script on how in-house marketing was…

Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them. So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether …

“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment? You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If…

Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this…

Two years can transform a world, and it’s time to dive back into that evolution. In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they …

Agents are still asking the age-old question of “should I have a business and a personal account or just one?” The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on In…

Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. S…

As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content? One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong r…

How many of you listening to this have ever asked, “should I have a business and personal account separately?” It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account. In this episode I got the immense pleasure of interviewing former Exec…

Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say? It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections an…

It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all? The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual ca…

Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself? The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issu…

Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new …

Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less. But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is active…

Do you know the difference between being an “Influencer” and having “Influence?” The two are very different, yet so many people are focused on the wrong one of the two. In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into …

Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future. In this episode, I…

Are you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and…

Who sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it? Mental health and social media are a topic that many have started a conversation around, BUT few have ta…

The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else? In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAH…

Any good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us? In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about …

Wondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks. In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both cho…

Ever feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three? This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I tal…

There is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat. Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate …

Have you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry? Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram. Jackie is also an active rea…

Did 2022 go as you had hoped with your Instagram presence? Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out. In this unique episode, I don’t interview anyone, and instead I dive into the 4 bigges…

Are you doing any paid advertising on FB or Instagram or any other platform? If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads. In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO …

Struggling with whether to go with your company colors or your own for your branding? Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode. Join me as I chat with Stacey Soleil, Head…

Are you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too? Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leader…

Oftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind? In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coachin…

What would it feel like to know that your business could be bulletproof regardless of any political or economic climate in the world? Now what if we told you that the #1 ingredient for that is your MIND? In this episode I interview a young, but very successful and hungry agent, Joe Brikman. He brands himself as the Modern-Day Agent, and in this int…

Ever wondered if you could successfully book out an Airbnb you own using Instagram? What if it were possible to focus on community with other Airbnb hosts versus competition? In this episode I chat with Airbnb Ambassador, Superhost and Luxury Real Estate agent, Jackie Nedin. Not only has Jackie established herself as a national Airbnb expert, but s…

To do YouTube shorts or stick with long form content….that is the question! Are you curious as to whether your current YouTube strategy is on par with where it should be as we navigate a changing market? In this week’s episode, I talk to Co-Founder of the Channel Junkies, one of the largest YouTube courses on the planet for Real Estate Agents, abou…