Best Momentum ITSMA Podcasts (2025)

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Ep.74 Autodesk: Reinventing relationships with the power of ABM 34:52

18d ago34:52

34:52

In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

1
Virtusa: A zero-distance approach to client-centric excellence 27:27

1M ago27:27

27:27

In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.

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Ep. 73 Hexagon: Elevating ABM with client-centric precision 30:55

2M ago30:55

30:55

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

1
Ricoh: From products to partnerships – a client-led transformation 28:54

2M ago28:54

28:54

How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.

1
Client-centric growth strategies: A roadmap for CMOs 29:40

2M ago29:40

29:40

In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

1
Ep.72 Grant Thornton: Driving growth in global markets 33:21

2M ago33:21

33:21

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.

1
Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth 34:16

3M ago34:16

34:16

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.

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AWS: Building the client-obsessed teams of tomorrow 42:00

4M ago42:00

42:00

*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova. Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.

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Ep. 70 Bonus episode: ABM as the catalyst for client-centricity 29:27

4M ago29:27

29:27

In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

1
Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year 28:22

5M ago28:22

28:22

In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.

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Transforming client-centric marketing into a growth driver 26:34

5M ago26:34

26:34

Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

1
Ep.68 Roche: Passion, personalization and the future of account-based experiences 28:34

6M ago28:34

28:34

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

1
Microsoft: Transforming customer outcomes 28:26

6M ago28:26

28:26

Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to lose sight of the customer. Sydne Mullings offers her advice on driving “beautiful” customer outcomes and transforming marketing.

1
Workhuman: Earning a seat at the executive table 38:48

6M ago38:48

38:48

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

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Why you should make your clients the center of your world 39:47

6M ago39:47

39:47

In this podcast with Dr. Charles Doyle, we explore why it’s time to flip the script and bring priorities back to client marketing. When many are veering off course, it’s time to let client-centric strategies take center stage over outdated ABM approaches.

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Persistent Systems: Redefining growth with a client-first mindset 33:30

6M ago33:30

33:30

In this episode, Chief Marketing Officer, Gurvinder Sahni, reveals how a high ‘say-do’ ratio, tech-driven innovation, and deep customer proximity have fueled 17 consecutive quarters of market-beating growth.

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The Client-Centric playbook 34:57

7M ago34:57

34:57

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.

1
Ep.67 Riverbed: Bridging the global-regional marketing divide 24:54

8M ago24:54

24:54

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

1
Ep.66 Building strategic partnerships with CxOs 38:00

9M ago38:00

38:00

In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell

1
Ep. 65 Teradata: ABM is both an art and a science 27:55

10M ago27:55

27:55

In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.

1
Ep. 64 Workhuman: Earning a seat at the executive table 38:41

10M ago38:41

38:41

In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.

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Ep. 63 Bonus episode: It’s time to Rethink ABM 35:29

12M ago35:29

35:29

In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly sh…

1
Ep. 62 Why you should make your clients the center of your world 39:37

1y ago39:37

39:37

Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.

1
Ep. 61 Why key account growth should be about creating a win/win 40:04

1y ago40:04

40:04

Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.

1
Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world 34:08

1+ y ago34:08

34:08

In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.

1
Ep. 59 BNY Mellon: Building on brand legacy 34:47

1+ y ago34:47

34:47

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico explains why forward thinking will make customers ambassadors for your brand.

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Ep. 58 Hewlett Packard Enterprises: What’s brand got to do with it? 38:10

1+ y ago38:10

38:10

ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance. In our latest episode, Alisha Lyndon and Rachel Fairley, Chief Brand Officer at Hewlett Packard Enterprise, unpack the role brand plays and the intersection of brand/demand/ABM for your organization’s growth strategy.…

1
Ep. 57 Kyndryl: The born first ABM business 36:32

1+ y ago36:32

36:32

Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.…

1
Ep. 56 Pega: The united front of partner ABM 36:25

1+ y ago36:25

36:25

In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.

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Ep. 55 One to One: Back to the future of ABM 31:18

1+ y ago31:18

31:18

To celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.

1
Ep. 54 Redwood Logistics: Turning prospects into clients. 37:12

2y ago37:12

37:12

Successful ABM comes when client-centricity takes center stage. In our latest ABM podcast, Arlyn Knox, Chief Marketing Officer at Redwood Logistics, talks about the power of putting customers at the forefront and how nurturing deep relationships can turn prospects into partners.

1
Ep. 53 Snowflake: Unpacking the Power of ABM 35:09

2y ago35:09

35:09

In this podcast Hillary Carpio, Senior Director of ABM at Snowflake, discusses how combining agile methodologies with scalable ABM practices helps to successfully navigate the challenges of the enterprise market, creating meaningful connections and driving revenue growth.

1
Ep. 52 Dell Technologies: ABM is a journey and sales must come for the ride 28:01

2y ago28:01

28:01

“ABM requires a strong sales and marketing interlock,” says Ching May Low. In this podcast, Alisha is joined by The Director of International Accounts for Dell Technologies, who explains how her wide-ranging experience has helped her align sales and marketing to create impactful—and even scalable—ABM programs. The conversation covers everything fro…

1
Ep. 51 Salesforce: Advice for ABM leaders 32:21

2y ago32:21

32:21

Juliet Randall joined Salesforce as Vice President of Global Account-Based Marketing Strategy in 2021, and the company has already seen a 125% increase in program impact. Here, she shares her advice for new leaders stepping into an ABM role, from assembling a team to establishing a Centre of Excellence, and reveals why Salesforce has had to balance…

1
Ep. 50 Embedding ABM with MEA finalists IBM and Microsoft 39:03

2y ago39:03

39:03

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awar…

1
Ep.49 Microsoft: Applying ABM to partner marketing 28:37

2+ y ago28:37

28:37

With the number of partners set to explode by 10x in the next five years, partner experience is a huge growth opportunity for CMOs. How can leaders innovate their partner marketing and maximize business impact? In this podcast, Keith Pranghofer, Director of Marketing, ISV Partnerships at Microsoft, discusses the role ABM can play, why organizations…

1
Bonus Episode: What should your ABM look like in 2023? 28:49

2+ y ago28:49

28:49

With an ever-increasing appetite for ABM, 2023 is looking to be a crucial year for its development. How can you take full advantage and embed the most effective strategy? In this podcast, Rob Leavitt, Senior Vice President of Advisory, and Chief Customer Officer, Will Nicholls, share key insights from our global benchmarking study to help elevate y…

1
Ep.48 NetApp: Building a diverse sales team 28:24

2+ y ago28:24

28:24

"Not everyone bought into it at the beginning—but now they've seen the results a diverse team has derived, they're paying attention." Jackie McKinley knows how to build and empower effective sales teams. In this episode, NetApp's Vice President for US Enterprise Sales shares her career highlights, what she looks for in potential leaders, and why or…

1
Bonus episode: Momentum ITSMA: What decision makers want from providers 30:58

2+ y ago30:58

30:58

Understanding customers’ changing priorities. Devising and delivering better content. Orchestrating multichannel engagement. And remembering the importance of the human touch. In this podcast, our experts convene to discuss the key takeaways from the latest Customer Buying Index Study 2022 (CBX®). Join Robert Hollier, Partner, Julie Schwarz, Senior…

1
Ep.47 AWS: Account-Based Marketing is not a one size fits all 30:46

2+ y ago30:46

30:46

No two ABM strategies are the same - every organization has a unique context with their customers and in their market, they're at varying stages of maturity and have a different portfolio. In this podcast, Alisha is joined by Eric Martin, Account-Based Marketing Lead at AWS, to explore the core principles of ABM and differences in developing Accoun…

1
Ep.46 Accenture: Success with pursuit-based marketing 25:29

2+ y ago25:29

25:29

Stephanie Winters McConnell, Managing Director – Pursuit & Reputation Marketing Lead, explains Accenture’s venture into pursuit-based marketing, why it goes hand-in-hand with account-based marketing, and why the core to every good pursuit is messaging. Stephanie also tells us about her work with Connections to Success, an organization that helps ex…

1
Ep. 45 Kyndryl: Building the Marketing Engine to power growth for a $19B Start-up 34:27

2+ y ago34:27

34:27

Kyndryl was formed in 2021 as a spin off from IBM’s managed infrastructure service business. Despite inheriting a $19 billion balance sheet, 4000 customers worldwide, and 90,000 employees, the company has high growth ambitions and a start-up mentality. Clara Belalcazar, Kyndryl’s Chief Marketing Officer for the Americas, describes the challenge of …

1
Ep. 44 AKAM: Getting key account management right 37:18

3y ago37:18

37:18

Key account management is a simple idea but not so simple to execute. Diana Woodburn, Author and Chairman of the Association for Key Account Management (AKAM), breaks down the most important aspects of a successful KAM team, how it should fit with other divisions like sales or marketing, and how a customer-centric approach can drive key account gro…

1
Ep. 43 Salesforce: Best practices for driving revenue growth 45:01

3y ago45:01

45:01

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, discusses her best-selling book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business”, the importance of doubling down on existing customers, taking an offensive approach to combat churn, and why all marketers should sit in on sales conversati…

1
Bonus episode: Momentum Group – A year in review 23:47

3y ago23:47

23:47

12 months since Momentum and ITSMA joined forces to create a global growth consultancy and ABM powerhouse, we have invited three of our experts to discuss how our services have changed, how we’re helping clients tackle their biggest growth marketing challenges, and what the future holds for the Momentum Group. CEO Alisha Lyndon is joined by Robert …

1
Ep. 42 IBM: Building account-based marketing muscle 41:09

3y ago41:09

41:09

Phil Crompton, a 40-year IBM veteran who now heads up the firm's ABM function globally, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.

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Ep.41 Addleshaw Goddard: How to build a distinctive brand 38:46

3y ago38:46

38:46

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is. Brian Macreadie, Head of Marketing at International law firm Addleshaw Goddard discusses the importance of getting the basics right in a saturated market, building trust, and finding a “distinctive” approach to accelerat…

1
Ep.40 Epicor: Gaining a growth edge with competitive intelligence 35:18

3y ago35:18

35:18

In this episode, Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at software firm Epicor, discusses how his team has helped the company achieve a competitive edge using deep market insight. Co-hosting this week's podcast is Momentum's very own competitive intelligence expert Diane Borska, SVP, Market Insights, w…

1
Ep.39 Microsoft: Transforming customer outcomes 30:01

3y ago30:01

30:01

Martech is both a blessing and curse. With so many tools at our fingertips, it’s easy to get lost in the data – or worse, lose sight of the customer. Sydne Mullings, General Manager, US Central Marketing Organization at Microsoft, offers her advice on driving “beautiful” customer outcomes, driving business change and transforming marketing.…

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Ep.38 Infosys: Why people are the key to ABM success 36:57

3+ y ago36:57

36:57

Marketing leaders often bemoan the shortage of talent. But should you be looking beyond skills? For Navin Rammohan, Vice President of Segment Head Marketing at Infosys, hiring for attitude, the ability to learn, and multidisciplinary experience has been far more fruitful when building a robust and successful ABM team. Listen to Navin discuss how a …

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