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Ep. 57 Kyndryl: The born first ABM business
Manage episode 382643943 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
76 episodes
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Manage episode 382643943 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
76 episodes
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Similar to Account-Based Marketing
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