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Ep.68 Roche: Passion, personalization and the future of account-based experiences
MP3•Episode home
Manage episode 456324514 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
75 episodes
MP3•Episode home
Manage episode 456324514 series 2648126
Content provided by Alexandra Koenig and Momentum ITSMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexandra Koenig and Momentum ITSMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
75 episodes
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