Best PIMS Legal Strategies Podcasts (2025)

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335. 10K Clients in 10 Years: How to Align Legal Marketing, Tech, and Vision w/ Josh Schmerling 30:59

1d ago30:59

30:59

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what …

1
Trial Preparation Through a Strategic Lens | Episode 76 14:00

2d ago14:00

14:00

Senior Jury Consulting Advisor Chris Dominic sits down with Senior Strategy Advisor Andrew “Andy” Spingler to discuss how thoughtful trial preparation can transform case outcomes. With decades of experience supporting top trial lawyers across the country, Andy shares his strategic approach that emphasizes collaboration and closing arguments. Throug…

1
BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity 32:50

4d ago32:50

32:50

On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.By Digital Shelf Institute

1
Live from Cannes Lions with Jeff Cohen from Amazon Ads 24:23

4d ago24:23

24:23

Tune in to hear some of Amazon’s announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.By Digital Shelf Institute

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334. Law Firm Case Leak: How to Build an Intake Team That Catches Hidden Leads w/ Ben Leader 32:21

8d ago32:21

32:21

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine trip…

1
333. BONUS: The 2025 Law Firm Lead Generation Growth Formula Webinar Replay w/ Mike Budny 54:51

10d ago54:51

54:51

We surveyed over 250 attorneys across the country to find out what’s really working in PI marketing and where firms are falling short. In this webinar replay from Rankings.io you’ll get insights about how budget trends and channel performance to the growing divide between small and large firms. This webinar was packed with real data and real strate…

1
Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM 43:34

11d ago43:34

43:34

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and str…

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332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill 41:10

15d ago41:10

41:10

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and se…

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The Power of Analogies in Securities Litigation | Episode 75 18:07

16d ago18:07

18:07

IMS Senior Jury Consulting Advisor Chris Dominic is joined by Trial Consultant Michelle Cooper, Esq., for a compelling conversation on how trial teams can use storytelling, visual advocacy, and analogies to make complex financial concepts more relatable in the courtroom. Drawing from their real-world litigation expertise, Chris and Michelle explore…

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The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1 34:49

18d ago34:49

34:49

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the pod…

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331. The Making of a Badass Boutique Law Firm: Relentless Growth and Smart Marketing w/ Danny Daniel 29:56

22d ago29:56

29:56

What do you do when you’ve got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full…

1
Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine 36:40

25d ago36:40

36:40

Love starting out with facts! Did you know, 47% of shoppers now start their buying journey on marketplaces. And 63% of consumers prefer buying from marketplaces? Seems like this 3P thing ain’t going away, particularly in chaotic times when having channels and listings that you can turn on and off, that you can control, can come in handy. Jordi Verm…

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330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm 34:59

29d ago34:59

34:59

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it show…

1
Strengthen Traumatic Injury Cases with Expert Life Care Plans | Episode 74 20:59

1M ago20:59

20:59

A comprehensive, personalized life care plan can be a game-changer in the courtroom, whether you are advocating for fair compensation or challenging excessive claims. Senior Client Success Advisor Adam Bloomberg sits down with Certified Life Care Planner and burn injury specialist Jennifer Wall, PA-C, CLCP, to discuss effective strategies for prese…

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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi 58:41

1M ago58:41

58:41

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io…

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Using Unit Economics to Guide Decisions in Uncertain Times, with Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce 41:30

1M ago41:30

41:30

Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one’s mind both on what is important and what is within one’s control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Comm…

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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm 22:02

1M ago22:02

22:02

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case t…

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Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs 37:46

1M ago37:46

37:46

Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out, when brands struggle with those metrics, the cause often lies way, way down in the detailed depths of Amazon Vendor Central. Justin Leigh, CEO at Workflow Labs, joins the podcast to talk about strat…

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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans 31:58

1M ago31:58

31:58

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee…

1
IMS Elevate | ASTC Insights on the Modern Jury 6:24

1M ago6:24

6:24

Senior Client Success Advisor Adam Bloomberg sits down with Chris Dominic, Senior Jury Consulting Advisor at IMS, to discuss insights from Chris’s upcoming CLE presentation, Command the Courtroom: Mastering Speech, Credibility, and Persuasion for the Modern Jury. This engaging conversation explores how today’s jurors differ from those of the past -…

1
It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind 35:32

2M ago35:32

35:32

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the…

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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi 57:07

2M ago57:07

57:07

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winn…

1
Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt 37:35

2M ago37:35

37:35

Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in town. And Josh Jacobs, Legal Director at North America Core Reckitt and his team have invested a ton of time and effort in building out a process of collaboration, education, and intense communication to c…

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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals 27:28

2M ago27:28

27:28

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “big…

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Safetyism and the Rise of Nuclear Verdicts | Episode 72 16:55

2M ago16:55

16:55

IMS Senior Jury Consulting Advisors Chris Dominic and Jill Leibold, PhD explore the growing influence of safetyism in litigation—a cultural mindset that significantly shapes how jurors evaluate risk, assign responsibility, and determine damages. Dr. Leibold shares findings from her groundbreaking research, revealing how safetyism contributes to the…

1
Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI 28:50

2M ago28:50

28:50

Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025!By Digital Shelf Institute

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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025 48:50

2M ago48:50

48:50

A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in th…

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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning 39:03

2M ago39:03

39:03

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story …

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The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon 39:29

2M ago39:29

39:29

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322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP 17:56

2M ago17:56

17:56

PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from t…

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Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue 34:25

2M ago34:25

34:25

The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Day…

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321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall 24:52

3M ago24:52

24:52

PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are usi…

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“How Can We Get More Product Content to the PDP Faster”?, with Carolan Di Fiore, Digital Content Deployment Manager at Hershey 42:36

3M ago42:36

42:36

“How Can We Get More Product Content to the PDP Faster”? That question is top of mind every day for Carolan Di Fiore, Digital Content Deployment Manager at Hershey. Drawing from her prior experience in Ecommerce and digital roles at other global companies like Bimbo Bakeries, Carolan hit the ground running at Hershey a year and a half ago, and join…

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320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value 18:47

3M ago18:47

18:47

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Master…

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It’s Our 300th Episode - What Have We Learned?, with co-hosts Peter Crosby, Lauren Livak Gilbert, and Rob Gonzalez 44:05

3M ago44:05

44:05

Three hundred freakin’ episodes of Unpacking the Digital Shelf! We celebrate by bringing together the 3 co-hosts to squeeze out the lessons learned from our generous and brilliant guests, and highlight where we think you’ll want to put your energies to make sure you, and your organization, are ready for the opportunities to come.…

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319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide 19:40

3M ago19:40

19:40

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. …

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318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases 49:55

3M ago49:55

49:55

A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertisi…

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The Power of Love: Lean Into Loyalty, with Chris Perry, Chief Learning Officer at firstmovr 37:55

3M ago37:55

37:55

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research r…

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317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer 24:10

3M ago24:10

24:10

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not…

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Are You a Leader or a Laggard in Your Retail Media Operation?, with Russ Dieringer, founder and CEO of Stratably 38:36

3M ago38:36

38:36

Retail media has been around long enough now for some clear trends to develop in terms of the best practices that lead to the best outcomes from your investment. Russ Dieringer, founder and CEO of Stratably, has returned with a refresh to their “How Brands Do Retail Media” report, which uses both quantitative and qualitative data from more than 70 …

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316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors 20:43

4M ago20:43

20:43

Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how th…

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From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent 36:36

4M ago36:36

36:36

In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GE…

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315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion 19:20

4M ago19:20

19:20

What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his me…

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Riding the Waves of AI Innovation, with Brian Yamada, Chief Innovation Officer at VML 27:43

4M ago27:43

27:43

Brian Yamada, Chief Innovation Officer at VML, says this era of AI innovation could be best described using the title of the Oscar Winner for Best Picture at the 2023: Everything, Everywhere All at Once. So Brian joined the podcast to take some of the craziness out of it all by digging into the 3 waves of AI innovation - content, experience, and ag…

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314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story 27:04

4M ago27:04

27:04

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver …

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Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods 33:23

4M ago33:23

33:23

After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to…

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313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works 52:27

4M ago52:27

52:27

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remain…

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35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services 50:52

4M ago50:52

50:52

During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as President of Mars Global Services for the last 9 years.. She has been a witness to, and a driver of, the digital era. And from those experiences come great wisdom and principles that should be guides to the …

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm 33:59

4M ago33:59

33:59

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth…

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Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors 42:47

5M ago42:47

42:47

I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that hold us back from our full potential. If you’re not human, please connect up with me on LinkedIn, because I have questions. In the meantime, though, for us humans, and because of systemic barriers, parti…

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PIMS Legal Strategies Podcasts

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