Best PGbiz Podcast Podcasts (2025)

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Week in Mobile Games E55 - Apple faces further EU fines and Trump tariffs chaos continues 42:31

3d ago42:31

42:31

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest games industry news on the 55th episode of the Week in Mobile Games Podcast. On this week’s show we cover: The chaos from Trump's tariffs is back on the agenda (and has changed once again even since our recording...) The news that …

1
Week in Mobile Games E54 - Fortnite’s Epic return and the challenges of launching a game in 2025 39:38

9d ago39:38

39:38

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest games industry news on the 54th episode of the Week in Mobile Games Podcast. On this week’s show we cover: Fortnite's Epic return to the US App Store. The challenges of launching a mobile game in 2025. Square Enix's falling sales a…

1
Week in Mobile Games E53 - Will Squad Busters 2.0 revive its fortunes? 37:48

16d ago37:48

37:48

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 53rd episode of the Week in Mobile Games Podcast. On this week’s show we: Discuss the launch of Squad Busters 2.0 - Can Supercell really turn things around? Talk once again about Trump's tariffs, with a 90-day pause on the US/Chin…

1
Week in Mobile Games E52 - Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal 36:08

24d ago36:08

36:08

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 52nd episode of the Week in Mobile Games Podcast. On this week’s show we: Discuss the Epic Games vs. Apple ruling that is opening up the US App Store to third-party payments and what this means for the games industry and entire mo…

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The Hard Conversation The Games Industry Keeps Avoiding—And Why People Are Talking Now 47:12

27d ago47:12

47:12

This week, Peggy Anne Salz and Brian Baglow welcome a true PocketGamer OG to the show. Joining the industry in 2001, Oscar Clark has worn many hats—one of which makes him instantly recognizable at every event—from developing some of the earliest mobile games to prototyping PlayStation Home to hosting countless PocketGamer Connects sessions. Now, Fo…

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From Dormant to Dominant: How Studios Are Reviving Old Games To Drive New Growth 50:42

1M ago50:42

50:42

Investing seriously in community engagement is one of the most cost-effective levers a studio can pull in a time when UA demands more budget space and organic growth remains the gold standard. But where should studios start, especially those with limited marketing spend? Mike Gallagher, Founder and CEO of Untitled Advertising Lab, says reigniting o…

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Week in Mobile Games E51 - Regulators poke the Apple and Google monopoly bear 37:41

1M ago37:41

37:41

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the 51st episode of the Week in Mobile Games Podcast. On this week’s show we cover: The EU's €500 million fine to Apple over its anti-steering policies. How the US is getting tough on Google's ads monopoly. The news that Discord CEO J…

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Week in Mobile Games E50 - AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch 49:21

2M ago49:21

49:21

Tune in for a very special episode of the PocketGamer.biz Podcast Week in Mobile Games - it's our 50th show! PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast. On this week’s episode we cover: The early days of the podcast, s…

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Week in Mobile Games E49 -Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments 32:57

2M ago32:57

32:57

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast. On this week’s episode we discuss: The crazy Trump tariffs and their impact on the games and wider tech industry. Supercell’s celebrity marketing campaigns - Is it worth it? AppLovin’s intent to merge…

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Steal This Strategy — The One Top Studios Use to Save Millions 52:26

2M ago52:26

52:26

In mobile, where budgets are tight and timelines even tighter, catching friction early in development can save you millions — and keep your game out of the app store graveyard. But what does effective playtesting actually look like? And how do you turn player feedback into real, actionable improvements? That’s exactly what PlaytestCloud set out to …

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Week in Mobile Games E48 - Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal 42:30

2M ago42:30

42:30

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest games industry news on the Week in Mobile Games Podcast. On this special episode, we dive into the launch details of the Nintendo Switch 2, discussing the games, features and that $450 price point. We also cover Ubisoft and Tencent's $1.25 billion deal to p…

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What If Game Production Looked More Like A Film Set? 42:15

2M ago42:15

42:15

What if creative production in games worked more like a film set — flexible, efficient, and built around doing your best work when it’s needed most? That’s the pitch behind creative as a service, and this week’s guest, Casey Dickinson, CEO of SuperFaction, is making a strong case for it.In this episode, Casey lays out how the just-in-time model hel…

1
Week in Mobile Games E47 - GDC 2025 final thoughts 45:40

2M ago45:40

45:40

PocketGamer.biz head of content Craig Chapple, Steel Media CEO Chris James and COO Dave Bradley round up their final thoughts on GDC 2025. On this episode, they discuss: A quieter year and what that means for the conference and games industry at large. AI’s big presence without the big announcements. Who was and wasn’t on the show floor. Cancelled …

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How Mobile Gaming’s Solitaire Giant Shuffled Its Strategy and Won Post-ATT 42:51

2M ago42:51

42:51

When MobilityWare reorganized its teams and reimagined its creative strategy, the result wasn’t just a fresh perspective—it delivered a 21% boost in CTR, powered by the tools and insights of key partners InMobi and AppsFlyer. That transformation didn’t happen in isolation; it was the product of smart collaboration, bold experimentation, and a laser…

1
The Studio Shaping the African Gaming Sector and What To Expect from the Region in 2025 46:46

3M ago46:46

46:46

Hugo Obi, Founder of the Lagos-based Pan-African studio Maliyo Games, joins hosts Peggy Anne Salz and Brian Baglow on this episode of the Pocketgamer.biz Podcast to share how he is driving the growth of Africa’s indie game development sector. While much of the region’s gaming revenue still comes from Western-made titles, Hugo is actively changing t…

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Why Fateless Games Didn’t Follow the Rules—And How It Paid Off 42:28

3M ago42:28

42:28

In an era where discovery is harder than ever, community isn’t just important—it’s the deciding factor of your game's success. The usual approach? Build the game first, then work to attract the right audience. But Fateless Games followed a different path. They started as HH Gaming—a gaming content creation and community focused on mobile hero colle…

1
Week in Mobile Games E46 - Games industry investment overdrive and behind the scenes at Sonic Rumble 32:06

3M ago32:06

32:06

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news on the Week in Mobile Games podcast. On this episode, we: Analyse Scopely’s $3.5 billion acquisition of Niantic’s games business (check out our Pocket Gamer Reacts video for more insights). Highlight the recent flurry of investmen…

1
Week in Mobile Games E45 - Tripledot’s surprise acquisition of AppLovin’s games business 34:44

3M ago34:44

34:44

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news on the Week in Mobile Games podcast. On this episode, we discuss: Tripledot’s surprise impending acquisition of AppLovin’s games business. Ludia’s plans for M&A and hiring spree after its exit from Jam City. The management shake u…

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Week in Mobile Games E44 - AppLovin vs. short-sellers 38:15

3M ago38:15

38:15

PocketGamer.biz head of content Craig Chapple and Steel Media CEO Chris James discuss the latest mobile games industry news from the past week. On this episode, we discuss: AppLovin vs. short-sellers: We discuss the claims, AppLovin's response and what it all means for the company and the wider advertising market. Is the industry seeing more invest…

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Why Your Game Ads Need to Evolve – Fast | AI-Powered Creative Iteration for Maximum Impact 50:13

3M ago50:13

50:13

Nailing mobile ad strategy isn’t just about making eye-catching creatives—it’s about understanding what works, iterating quickly, and scaling effectively, even on a tight budget. In this episode, Peggy Anne Salz and Brian Baglow sit down with Z, Founder and CEO of BLKBOX.ai, to discuss how AI-driven creative optimization is transforming the way gam…

1
Week in Mobile Games E43 - NetEase scales back, Jam City agrees Ludia sale, and why Savvy wants Pokémon Go 31:06

3M ago31:06

31:06

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week. On this episode, we discuss: NetEase's Marvel Rivals layoffs, it's change in investment strategy and how it echoes the global strategies of Japanese publishers like DeNA and Gree in the past, and why its plans …

1
You're Losing Money without THIS Monetisation Method 12:11

3M ago12:11

12:11

"If you don't do D2C, you're leaving money on the table." David Stelzer, President of Xsolla, is blunt and bullish about direct-to-consumer strategy in his interview with Peggy Anne Salz at Pocketgamer Connects London. He shares his impressions of the gaming industry, insights from Xsolla's latest State of Play report, and why implementing a D2C in…

1
The #1 AI Skill You NEED to Succeed in Marketing (Hint: It’s Not Data Crunching) 42:01

4M ago42:01

42:01

AI isn’t here to replace marketers—it’s here to empower them. In this week's PocketGamer podcast, Peggy Anne Salz and Brian Baglow chat with Bob Hollanders from Appier and Matej Lančarič, a UA expert known for his innovative approach, about how AI is transforming creative strategies in 2025.Matej reveals how he's using AI to generate a high volume …

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The Smart Way to Extend Your Game's Lifecycle 15:27

4M ago15:27

15:27

Peggy Anne Salz pulls Dean Day, CEO of Black Smoke Studios, aside at PGC London to learn from his playbook on extending the lifecycle of games and enhancing cross-channel play. They delve into their experiences with Stumble Guys, the strategic shift to direct-to-consumer models, and the games approaching light monetization in free-to-play games the…

1
Week in Mobile Games E42 - How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale 35:52

4M ago35:52

35:52

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week. On this episode, we discuss Supercell's financials and the details on why Brawl Stars had a mega revival while Squad Busters had a lacklustre launch. We also delve into why AppLovin is selling its games divisio…

1
How To Monetise Your Game Smarter in 2025 13:24

4M ago13:24

13:24

At PGC London, Andrew Seow, Director of Monetisation at Tripledot Studios, dropped some serious ad mon advice. From hacking auctions to boost CPMs to mixing up monetization models like a pro, 2025 is all about getting creative with how to boost the bottom line. Expect smarter segmentation, data-driven insights, and a focus on engagement that actual…

1
How to Score Treasure as An Indie Game Studio 9:11

4M ago9:11

9:11

Arr matey! Andrew Mattingley, Founder/Director of indie studio NineZyme OÜ, sank his anchor at PGC London last week to learn more about UA and promote his studio's newest title: Tiles Tales: Pirates. In this interview, he chats with Peggy Anne Salz about embracing nostalgia to bring new energy and new users to indie games. Tune in to collect your t…

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Pixel Playground Takes Family Game Night to the Next Level 9:16

4M ago9:16

9:16

Level up your next family game night! Peggy Anne Salz chats with Adam Cain, company owner, at PGC London about Pixel Playground, a brand offering immersive VR experiences for the whole family in Southport, UK. They dive into emerging technologies in the VR space, merging with mobile, and how to leverage cross-channel gameplay to get everyone in the…

1
Turning Privacy Pop-Ups Into Real Profits with CMPs 36:52

4M ago36:52

36:52

"Gaming publishers are a long oft-overlooked opportunity for brand advertisers." This week on the PocketGamer.biz Podcast, Todd Rose, Senior Vice President of Global Business Development and Addressability at InMobi Advertising, explains how the right approach to Consent Management Platforms (CMPs) can transform compliance into real revenue—for bot…

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Why Every Game Needs a Creator Program 43:01

4M ago43:01

43:01

In 2025, gaming is no longer just about creating great games—it’s about creating thriving ecosystems. The rise of live-service models and player-driven economies means that success hinges on more than just initial downloads or launch-day hype. Studios now face a critical question: how do you keep players playing? Justin Sacks, CEO and Co-Founder of…

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The Problem with Traditional VC Funding in Gaming—and Jetapult’s Solution 44:27

4M ago44:27

44:27

Great gaming investors bring more than just cash to the table—they offer strategy, trust, and a shared vision for success. Jetapult hits the mark on all three and, like its name, gives studios the fuel they need to rocket toward sustainable growth, focusing on empowerment rather than just rapid expansion. Peggy Anne Salz and Brian Baglow sit down w…

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How To Design A Loyalty Program That Players Love 17:26

5M ago17:26

17:26

Mobile gamers engage, splash the cash, and stick around when studios bake the right mix of personalisation and exclusivity into their gameplay. In Part 2 of our series looking at Mistplay’s Mobile Game Growth Report, Kyle West, Sr. Director of Marketing at Mistplay, and Oxana Fomina, ad monetization expert and Founder of Gradient Universe, return t…

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Week in Mobile Games E41 - How Scopely made $10bn, and 2025's big stories to watch 49:49

5M ago49:49

49:49

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past few weeks as the Week in Mobile Games kicks off again in 2025! In this episode, we delve into our big interview with Scopely co-CEOs Walter Driver and Javier Ferreira on how they built a $10bn gaming empire. We also …

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Mobile Gamers Have More Choice Than Ever—Here’s How to Keep Them Loyal, Playing, and Paying 35:46

5M ago35:46

35:46

Mobile gamers are drowning in choices, but they’ll still spend—if your ad monetization strategy speaks to their player type and why they downloaded your game in the first place. But it’s not enough to satisfy players; studios ring in the revenues when they combine services and a sense of urgency. This is where Mistplay’s latest Mobile Gaming Growth…

1
7 Habits of Incredibly Effective Gaming Jedis: Special Edition 33:26

6M ago33:26

33:26

In 2024, our hosts Peggy Anne Salz and Brian Baglow interviewed 45 experts across the gaming industry, from straightforward studio heads and energised executives to data-driven developers and monetisation mavens. In this special edition episode, Peggy and Brian look back on the Top 7 shows of this year, recapping the pure-gold lessons and learnings…

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Week in Mobile Games E40 - Games industry trends 2024 review 49:08

6M ago49:08

49:08

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the big games industry trends of the year for 2024. In this festive episode, we look at AI, regulation, layoffs, the state of games media, HTML5, the year's top games and much more! ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉…

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Week in Mobile Games E39 - Mobile's hot new releases and the loot box investigation unpacked 53:58

6M ago53:58

53:58

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss mobile's hottest new releases, including Infinity Nikki, delve into the BBC's loot box investigation, and debate Ubisoft's obsession with launching Ra…

1
Investor Trends Set to Dominate Gaming M&A in 2025 ft. Drake Star’s Michael Metzger 49:13

6M ago49:13

49:13

What made gaming acquisitions attractive in 2024, and what do investors have on their wishlist for 2025? Michael Metzger, Managing Partner at global tech investment bank Drake Star, takes the mic in this episode of the Pocketgamer.biz Podcast to shine a light on the new era of M&A and share advice with studios shaping their growth strategies for th…

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Week in Mobile Games E38 - Xbox and Adjust mishandle their PR and Supercell's culture revolution 44:27

6M ago44:27

44:27

PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we delve into the PR mishandling of Xbox's mobile marketplace plans and the Adjust layoffs. Elsewhere we discuss Supercell CEO Ilkka Paananen's insights into the structural and cultural c…

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Sticky, Loveable, and Loyal: How Developers Create Winning Games with Psychological Segmentation 53:10

6M ago53:10

53:10

Accurate segmentation makes the difference between a good game and a great one, but with the declining availability of third-party data, developers face mounting challenges in finding strategies that drive installs and reduce churn. The opportunity? Psychological segmentation, which taps into player motivations and traits rather than relying on sur…

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Week in Mobile Games E37 - Pokémon Trading Card Game Pocket's blockbuster launch and Royal Kingdom hype 1:01:55

6M ago1:01:55

1:01:55

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss the success of Pokémon Trading Card Game Pocket, Dream Games' big Royal Kingdom launch, and ask: are developers burned out on mobile? ** Let's Connect…

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The 84% Problem: What Bad Ads Are Costing Game Publishers 39:01

7M ago39:01

39:01

84% of players uninstall games due to disruptive or poorly placed ads, proving that bad ads don't just hurt a game's reputation but its bottom line, too. Our hosts, Peggy Anne Salz and Brian Baglow, dive into AppHarbr's recent report, “Player Sentiments On In-Game Ads” — a one-of-a-kind survey of over 600 players — before Peggy hits the floor at Ga…

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Week in Mobile Games E36 - Games industry M&A hits overdrive with Plarium and Easybrain deals 1:07:55

7M ago1:07:55

1:07:55

PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and News Editor Aaron Astle discuss the latest mobile games industry news from the past week. On this week's episode we discuss Miniclip's $1.2 billion acquisition of Easybrain, MTG's big deal for Plarium and ask why is Microsoft talking about mobile acquisitions? ** Let's Conn…

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Scrambly.io’s Golden Rules To Fighting Fraud Before It Starts 34:05

7M ago34:05

34:05

Offerwall campaigns are rapidly climbing the ranks of top-performing game-mon strategies, delivering 86.1% higher D7 retention rates compared to rewarded video and interstitials, according to Unity's Mobile Growth and Monetisation Report 2024. The good news: high-value players (and whales) are snapping at the bait. The not-so-good news: a growing a…

1
Unlock Revenue Streams and Transform Mobile Game Monetization with Aghanim's All-in-One DTC Platform 37:20

7M ago37:20

37:20

Discover how Aghanim enables mobile game publishers to boost net revenue by up to 200% through secure & compliant web-based monetization strategies. By integrating Aghanim's suite of tools—covering game-content, liveops automation, community engagement, and payments—publishers can streamline operations and optimize their low-performing web shop app…

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Week in Mobile Games E35 - Facebook Instant Games is back! | Games First 2024 takeaways 46:44

7M ago46:44

46:44

PocketGamer.biz head of content Craig Chapple and deputy editor Paige Cook discuss the latest mobile games industry news from the past week. On this week's episode we discuss Facebook Instant Games finally enabling in-app purchases on iOS, the legal view of Nintendo's Palworld case, and provide key takeaways from Games First Helsinki 2024. ** Let's…

1
How One Studio Stays Succesful When Shift Happens 46:31

7M ago46:31

46:31

Resilience, grit, and a gut feeling about good talent separate average studios from great ones and determine which can stand the test of time. Few people hit the mark on all three, like Iron Fox Games Founder and CEO Ryan Filsinger. With a legacy of iconic IPs, including The Simpsons, Star Wars, and Marvel, Ryan’s insights stem from 17 years of ind…

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Week in Mobile Games E34 - Subscription without upsell is death! And IDFA changes are good now? 1:01:38

7M ago1:01:38

1:01:38

PocketGamer.biz head of content Craig Chapple and Fundamentally Games CEO Oscar Clark discuss the latest mobile games industry news from the past week. On this week's episode we discuss the closure of Netflix's triple-A studio Team Blue, new developer Antihero's comments that Apple's IDFA changes were good for the industry, and the rise of India's …

1
Exploring Alternatives: Mobile Gaming’s Megatrend for 2025 20:53

7M ago20:53

20:53

Alternative distribution channels and app stores are exploding onto the scene and are positioned to be the key growth drivers for mobile gaming in 2025. They offer new revenue streams—and they reshape how developers engage their audiences, optimize their growth strategies, and build trust in a more open ecosystem. Significantly, players also have a…

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Week in Mobile Games E33 - Destiny: Rising heads to mobile and Unity's charm offensive 41:38

8M ago41:38

41:38

Craig Chapple and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week. On this week's episode the team discusses the launch of Unity 6, executive departures at Stillfront and Supercell, and the news that Destiny: Rising is heading to mobile. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/…

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