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Scrambly.io’s Golden Rules To Fighting Fraud Before It Starts
Manage episode 449858245 series 2953271
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Offerwall campaigns are rapidly climbing the ranks of top-performing game-mon strategies, delivering 86.1% higher D7 retention rates compared to rewarded video and interstitials, according to Unity's Mobile Growth and Monetisation Report 2024. The good news: high-value players (and whales) are snapping at the bait. The not-so-good news: a growing appetite for rewards can increase the risk of fraud. This week, Alexander Hrankin, CEO and Co-Founder of Scrambly, joins our host, Peggy Anne Salz, to share how the company’s rewarded-discovery platform connects users with games and apps that match their interests and hunts and blocks bad actors and bots. It will always be an uphill battle, but Alex, once a professional boxer, shares how the right training and a can-do attitude can fight off fraudsters.
CHAPTER TIMESTAMPS
00:00 - Intro
02:09 - Boxing as games training
03:45 - FinTech verification
05:45 - Aspects of user quality
08:05 - Fraud vs a high-value user
11:27 - How to counteract bad actors
13:02 - Which metrics matter?
16:30 - Low-quality vs bad actors
19:50 - Stopping fraud as it happens
21:51 - Shifts in rewarded
25:47 - Advice for studios starting out
31:25 - Favourite games Q&A
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