Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.
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Conversations with interesting people who can inspire us to become the best version of ourselves.
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business! ✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience. ✨WHY SEO? ✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple ...
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Leadership Unlocked is a leadership podcast about the moments that shape how real leaders grow. Hosted by executive coach & strategist Dusty Holcomb, it features real stories and honest conversations with CEOs, founders, and senior leaders navigating real-world challenges and growth. Each episode delivers real-world leadership insights, stories from leaders in the field, and practical tools for high-performing teams—making it a must-listen for anyone serious about leadership development. Whe ...
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Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.
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Yours in Marketing is a weekly digital marketing podcast that is laser-focused on upping your marketing game.
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Podcast by Graybar Canada
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Join creative entrepreneur and graphic designer Derek Sharp each week as he interviews creatives who possess the #creativehustle mindset
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Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
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Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us. Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people. For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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The Growth Leadership Show is a straight-to-the-heart marketing podcast. Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.
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The creator economy is worth about 100 billion dollars. And there are over 50 million creators in the world today. Writers, musicians, artists, entrepreneurs, influencers, content creators—the list goes on. And it’s only going to go up from here. Why? Because when content is created with people at the forefront, we build connection and impact. The creator economy is the way of the future in B2B. There’s so much to learn from B2C, so it’s time for B2B to catch up. 88% of B2B companies want to ...
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Building Brands, Building Balance: Brayden Young on Disrupting B2B with Real Conversations
52:13
52:13
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52:13In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to break down what it takes to cut through the noise in B2B sales and marketing. Brayden reflects on his entrepreneurial journey, the evolution of go-to-market strategies for 2025 and beyond, and how AI…
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Great Leaders Celebrate the Journey, Not Just the Scoreboard | Ross Simmonds - E15
56:19
56:19
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56:19Dusty is joined by Ross Simmonds, entrepreneur, storyteller, and founder of Foundation Marketing, for a conversation about what it means to lead with intention, abundance, and authenticity. They explore how generosity—both in business and in life—can be a powerful lever for growth, and why showing up with presence matters more than ever in a world …
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Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach
20:57
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20:57In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators…
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The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode)
36:42
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36:42While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as ou…
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Smart Content Distribution Strategies with Ross Simmonds
26:24
26:24
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26:24Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why …
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Digital PR Strategies That Actually Work with Vince Nero
33:43
33:43
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33:43You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero …
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Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski
54:56
54:56
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54:56How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and m…
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ChatGPT 5 Just Changed the Game -- NOT A NORMAL EPISODE
9:13
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9:13In this episode of The Ross Simmonds Show, Ross dives into the powerful implications of OpenAI's newly released ChatGPT-5. Far beyond a minor update, this version represents a paradigm shift in AI capabilities, from extended context retention to creating fully functional applications with a single prompt. The discussion centers around the disruptiv…
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Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)
5:37
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5:37In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strat…
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The Burn Out Trap: Doing It All Is Doing It Wrong - E14
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16:50Dusty goes solo to unpack one of the most common traps leaders fall into—confusing what they’re good at with what they’re called to. He reflects on the hard shift from doing the work to directing the work, and the uncomfortable but necessary discipline of stepping away from tasks that once defined his value. From triathlon training to lessons learn…
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Global Connections, Local Roots: Building the Global Bluenosers Community - Sean Meister
1:39:54
1:39:54
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1:39:54Sean Meister is the founder of Global Bluenosers, a grassroots community of Nova Scotians coming together driving economic impact for the province. In this episode Sean shares how his upbringing, travels, and professional experiences have led to the creation of Global Bluenosers. We also dive into entrepreneurship, the power of community, and how i…
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Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework
46:32
46:32
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46:32Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why tradi…
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In this episode of The Ross Simmonds Show, Ross dives deep into the truth about passive income and reveals the five proven strategies that actually work. From selling digital products to affiliate monetization and licensing your intellectual property, Ross breaks down what separates profitable systems from scammy shortcuts. Whether you're a creator…
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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)
42:24
42:24
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42:24We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. …
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Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)
6:57
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6:57(Shopify From Strategy to Action Series, Episode 4!) In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬 From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert. 👀 If you’ve ever wondered: “Do …
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The Most Effective Leaders Ask More and Tell Less | Eddie Geller - E13
57:08
57:08
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57:08Dusty is joined by Eddie Geller, a three-time founder, CEO of SKOR, and lifelong champion of people-first leadership. Their conversations centers around how culture can be a company’s greatest asset—when it’s clearly defined, consistently measured, and courageously lived. Eddie shares hard-won lessons from his own entrepreneurial journey, including…
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SEO Sales Funnels: Beyond Keywords with Nina Clapperton
31:01
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31:01Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her…
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Be the First to Reach Out: How It Changed EVERYTHING For Me
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30:26In this episode of The Ross Simmonds Show, Ross shares one deceptively simple yet life-changing principle: be the first to reach out. Whether you’re leading a team, navigating a personal relationship, seeking mentorship, building partnerships, or managing conflict, Ross demonstrates how initiating connection and communication can accelerate trust, …
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Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode)
45:06
45:06
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45:06Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…
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The Power of a Quote: How One Daily Habit Changed Everything - E12
21:28
21:28
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21:28Dusty goes solo to share how one quote kickstarted a daily rhythm that’s shaped his leadership for nearly 30 years. It all began on the third shift at a call center—one quote, one email, one moment of reflection. That small practice grew into a lifelong discipline of reading, thinking, and writing, and became a way to stay grounded, sharpen perspec…
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Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)
6:47
6:47
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6:47Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization. From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four es…
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From Disney Dreams to Craft Beer: Creating a Brand That Stands Out - Josh Counsil
1:06:37
1:06:37
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1:06:37Joshua Counsil a co-founder of Good Robot Brewing and a highly sought after keynote speaker. Joshua studied mechanical engineering with a goal to become a Disney Imagineer, but eventually he channeled that passion into the hospitality industry, creating amazing experiences for his guests within some of the most popular beer gardens in Nova Scotia. …
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Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode)
51:54
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51:54Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…
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How to Get Your Content Seen by the Right People
1:09:45
1:09:45
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1:09:45In this episode of The Ross Simmonds Show, Ross breaks down the keys to building an influential brand through content creation, distribution, and experimentation. This conversation covers everything from overcoming imposter syndrome and mastering content distribution to riding the AI wave and scaling your creative vision. Whether you're a content c…
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Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode)
50:30
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50:30A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…
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Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5)
5:58
5:58
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5:58In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed. You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to…
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Joy is a Choice: It’s Not Selfish—It’s How You Show Up Best for Your Team | Raquel Braganza - E11
58:51
58:51
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58:51Dusty is joined by Raquel Braganza, a transformational coach and joy strategist, for a powerful conversation on reclaiming joy as a daily, deliberate practice—especially for leaders and caregivers who often pour from an empty cup. Raquel shares moving stories from her clients, including a mother who found light in a dark season by throwing a “cat p…
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Flex Your Email Marketing Superpowers with Jessica Best
40:49
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40:49Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent ove…
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The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)
51:25
51:25
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51:25Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendo…
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How Marketers Can Thrive During Budget Cuts & Downturns
16:01
16:01
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16:01In this episode of The Ross Simmonds Show, Ross tackles a crucial and timely topic: how marketers can not only survive but thrive during economic downturns. When budgets are slashed and expectations remain sky-high, too many marketers retreat. But as Ross argues, downturns are hidden opportunities for bold, creative, and strategic professionals. Yo…
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How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
45:48
45:48
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45:48Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impression…
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The Leadership Judo Move: Redirect Problems & Instill Ownership in Your Team - E10
11:14
11:14
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11:14Dusty breaks down one of the most overlooked traps in leadership: the urge to rescue. Drawing from real-world coaching conversations and timeless wisdom from Viktor Frankl, Dusty unpacks what happens when leaders carry the emotional weight of their team's problems—and why it backfires. You’ll learn how to use powerful questions to redirect responsi…
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Customer-Led Growth Strategy Tips with Georgiana Laudi
36:04
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36:04What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofch…
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The SEO Mindset Shift Every Shopify Owner Needs Before Diving In (Part 1 of 5)
7:46
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7:46In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset. If you've ever thought: "SEO is just for techies!" "Shopify isn't good for SEO." "I don't even know where to start." This episode is for you! 🎯 What you'll learn: Why your mindset is the #1 SEO success factor The to…
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The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
50:35
50:35
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50:35On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk a…
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How To Get More Leverage & Do More With Less
22:27
22:27
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22:27In this episode of The Ross Simmonds Show, Ross breaks down the powerful concept of leverage, the secret behind how high-performers achieve 10x results without working 10x harder. Ross introduces the four core types of leverage (People, Capital, Code, and Content) and provides actionable insights, mindset shifts, and examples on how to use them to …
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Be the Leader You Wish You Had | Chuck Hall - E9
57:07
57:07
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57:07Dusty sits down with Chuck Hall, the chairman of Vitality Living and founder of Charles Hall Construction, to explore his incredible journey—from his childhood hustle of working on the docks with his dad in Rhode Island to building a company that now employs over 2,300 people across 11 states. He opens up about being fired, starting over at 32, and…
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Insider PR Strategies for Small Businesses with Nancy Marshall
35:55
35:55
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35:55Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporte…
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B2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie Jenkins
42:40
42:40
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42:40Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie …
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Fix These B2B Bottlenecks to Unlock Hypergrowth
18:59
18:59
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18:59In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their size or success. Drawing from years of experience working with startups to publicly traded enterprises, Ross highlights the most overlooked internal barriers to growth and, more importantly, how to elimi…
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The Best Leadership Advice I Ever Got: Be Interested, Not Interesting - E8
15:07
15:07
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15:07What if your greatest leadership superpower wasn’t your voice—but your questions? In this episode of Leadership Unlocked, Dusty unpacks the single best advice he ever received: be interested, not interesting. From a homeschool upbringing that sparked lifelong curiosity to a game-changing moment inspired by Jim Collins and Peter Drucker, Dusty share…
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Measurement Marketing Framework Secrets with Jeff Sauer
32:19
32:19
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32:19If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and r…
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Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)
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12:43Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show. We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout. Here’s what you’ll learn: How to use Google's "People…
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