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Get Fully Booked

Sarah Orchard

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Get Fully Booked is for Airbnb hosts, holiday cottage and glampsite owners who are ready to master their marketing so they can ditch their reliance on online agents and grow their direct bookings. Your host Sarah Orchard, an award-winning marketing strategist, #1 Amazon best-selling author, and fellow host; will share with you exactly what it takes to grow your direct bookings and the simple marketing steps to get more profit in your pocket! She shares her proven marketing strategies and int ...
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Plants can’t talk, but we can! The Plantastic Podcast is a show for plant killers, green thumbs, and everyone in between. Listen along as Dr. Jared deconstructs the practices of the best plantspeople of our time so that you can better cultivate your plants and yourself.
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White Strawberries

Samantha Penman

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Welcome to White Strawberries, the podcast where gardening meets health and adventure, and sustainability feels joyful—not stressful. I’m Sam, a permaculture gardener, educator, explorer on a mission to share the joy of growing and living well with the land. In each episode, we explore how to garden with purpose and laziness (I mean efficiency), curiosity, and fun. Eating a diversity of life giving foods in order to live our best in our current seasons. I get to have conversations with exper ...
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Send us a text In this earthy and enthusiastic episode, I chat with Sarah Williams—permaculture gardener, mushroom grower, and the green-fingered soul behind Sarah’s Green Acres—about growing wine cap mushrooms, also known as burgundy mushrooms or garden giants. We explore: How to grow them in a food forest or permaculture orchard Why yours might n…
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In this episode, I'm diving into why your emails might be getting the cold shoulder and how to fix it. Firstly, your subject line is make-or-break time. I'm not being dramatic here - it literally determines whether your email gets opened or deleted faster than you can say "direct booking." Those generic, snooze-fest subject lines? They're doing you…
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This week, I chat with the brilliant Ali Tate - a powerhouse business strategist who totally gets what we're going through as hospitality owners. If you've ever felt like you're running around like a headless chicken answering guest queries instead of driving your business forward (um, guilty as charged🙋‍♀️), then this episode is YOUR wake-up call.…
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THERESA CRIMMINS BIO Theresa Crimmins is an internationally recognized phenology researcher, director of the USA National Phenology Network, and associate professor in the School of Natural Resources and the Environment at the University of Arizona. In her role with the Network, Theresa supports an amazing team and works enthusiastically to support…
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Send us a text 🎙️ Why White Strawberries? 🍓 Welcome to White Strawberries, the podcast where we explore the lost art of living with nature—from a tiny house tucked into New Zealand bushland, surrounded by chickens, weeds, and yes... white strawberries. In this episode, I (Sam!) unpack the five quirky, nerdy, and joy-filled reasons behind the name W…
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Is your social media performance getting you down? It is easy to start getting obsessed with the vanity metrics (likes and follows) and stressing that your social media is not working. Likes and follows do not automatically equate to actual bookings. In this episode, I delve into the misconception that achieving virality on social media guarantees …
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Send us a text New to gardening and wondering when to plant things like tomatoes, spinach, or broccoli? This episode is for you! We’re diving into the basics of plant life cycles and how to know what to grow and when—without having to constantly check a list. By understanding what part of a plant you’re eating (leaf, flower, fruit, or seed), and ho…
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Do you struggle to understand if you should write for Google or your ideal guest for your short term rental or glampsite? It's a tricky balancing act and often feels like a never-ending tug of war! In this solo episode, Sarah explores how to strike the balance just right. The detrimental effects of writing solely for Search Engine Optimisation (SEO…
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Send us a text In this episode, we dive into the messy, beautiful reality of applying permaculture principles in your own life with Sez the Vet! Sam and Sez explore the highs and lows of designing gardens, observing your land, and working with nature (even when it feels like society is pushing against it). 💚 From sun mapping and creating guilds and…
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In today's episode I'm joined by PR expert Fiona Reece from Travel Tonic. This one is a bit of a short term rental PR 101 from identifying what media to approach, and how to find your WOW to stand out through storytelling, as you look to get media coverage. We delve deep into pitching to the media with really honest Do's and Dont's to get noticed w…
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Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next? In this episode, Sarah dives deep into why the "build it and they'll come" approach is the faste…
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Send us a text Think gardening is the only way to live sustainably? Think again. In this episode of White Strawberries, Sam offers a joyful permission slip to not garden—and still feel good about it. 🌸 Why shoulding yourself into sustainability doesn’t work 🌿 How to find joy in other ways of living well 🌎 Why personal choice matters just as much as…
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JOHN MAGEE BIO John Magee has been designing and building landscapes in the Washington DC Metro area and beyond for the past 30 years. After receiving his B.S. degree in Agriculture from the Ohio State University and spending a few years training and showing horses, he settled into the landscaping industry as the General Foreman of Pennsylvania’s h…
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Jo Lewis from Alexander House Scotland joins Sarah Orchard to discuss the intricacies of expanding a short-term rental business, highlighting the importance of diversification in enhancing revenue streams. With Jo's successful transition from a luxury large group holiday house to offering glamping and wedding services, Jo shares her journey of crea…
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In this frank and open episode, your Get Fully Booked host Sarah Orchard reflects on her own long journey of establishing The Hudnalls Hideout, a luxury treehouse short-term rental, while navigating the challenges that arise from being both a business owner and a host. Sarah provides valuable insights on the importance of choosing a location that r…
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SARAH SIKICH AND RYAN WATSON BIO Sarah Sikich and Ryan Watson are dedicated urban orchard advocates, spreading The Giving Grove’s mission to grow sustainable community orchards nationwide. Sarah, Director of Marketing and Communications, began her journey with The Giving Grove as a volunteer at the first little orchard, witnessing how urban orchard…
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Are you ready to transform your one-time guests into loyal repeat visitors? In this solo episode of Get Fully Booked with Sarah Orchard dives into effective marketing strategies that will help you achieve just that, all without spending a penny. Sarah emphasises the importance of creating unforgettable experiences and maintaining connections after …
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In this week's episode, your host Sarah Orchard is joined by a guest, Nina Jervis-Green from Host Unusual, a unique directory that showcases extraordinary holiday accommodations around the globe. We chat about the key differences between online advertising/directory sites and online travel agents like Airbnb. There are distinct differences between …
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Ready to transform your website into a powerful marketing machine? In this episode of Get Fully Booked, Sarah Orchard dives deep into the essential strategies you need to grow your direct bookings and reduce reliance on online agents. She emphasises that your website should not merely be an online brochure but a dynamic tool that converts visitors …
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Join Sarah Orchard as she dives into a frank and open conversation with Emma Warren, a self professed glamping industry pioneer and owner behind Dimpsy Glamping. Dimpsey Glamping is celebrating nearly a decade and Emma shares her journey from a memorable birthday getaway to creating luxurious glamping experiences, that prioritise guest comfort and …
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Are you ready to take control of your vacation rental business and grow your direct bookings? This episode of Get Fully Booked with Sarah Orchard delves into the 3 key benefits of prioritising direct bookings over relying on online travel agents like Airbnb. Sarah stresses the importance of maintaining control over your brand, pricing, and guest re…
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JACK MCCOY BIO Jack McCoy designs residential and commercial landscapes in Knoxville, the Southeast United States, and beyond through his practice, Jack McCoy Garden Design Company. His work reflects a deep understanding of plants, shaped by global experiences in some of the world's most renowned gardens. Jack's horticultural journey began in lands…
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Are you struggling to connect with your ideal guests and boost your direct bookings? This podcast episode dives deep into the essential elements of effective marketing messaging for short-term rental and glamping business owners. Your host, Sarah Orchard, looks at the importance of narrowing your focus to speak directly to your ideal guest, address…
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Welcome to another episode of the Get Fully Booked podcast, where Sarah Orchard speaks with fellow host, Kyra Fingleton from Glamping under the Stars Ireland. In this light-hearted episode, they dive into the unique challenge of catering to two very different ideal guest types—families and hen parties—at Kyra's glamping site in Ireland. Kyra shares…
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Are you struggling to grow your direct bookings and feeling completely lost in the marketing maze? Sarah Orchard emphasises the importance of having a clear marketing strategy as the essential link between your business goals and your marketing activities. Without a defined strategy, many business owners find themselves engaging in random marketing…
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Grow your gardening skills with Dr, Jared's Botanic Bootcamp! SHANNON CURREY BIO Shannon Currey is a horticultural educator with Izel Native Plants. After starting a career in social science research and education, she transitioned to horticulture in 2003, training in horticultural science and landscape design at North Carolina State University. Sh…
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Do you know the difference between your business brand and your branding? In this podcast episode, Claire Robinson from Weekend Candy joins host Sarah Orchard to discuss the often misunderstood concept of a branded guest experience. We explore how many hospitality businesses fall into the easy trap of using clichéd messaging that fails to resonate …
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Grow your gardening skills with Dr, Jared's Botanic Bootcamp! BEN O'BRIEN BIO Ben O'Brien is the owner of Wild by Design, a naturalistic garden design business in Prince Edward County in Ontario that specializes in artfully crafted, richly planted, lovingly tended gardens. For the past decade Ben's passion for plants has informed a wide range of pr…
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Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it. Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting…
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Consistency in marketing is the cornerstone of achieving success and increasing direct bookings for your STR holiday business. Sarah Orchard emphasises that the key to standing out isn't necessarily having a flashy website or a large social media following, but rather committing to regular marketing efforts. Drawing from her extensive experience in…
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This podcast episode features guest host Lorraine Robinson from The Roost Luxury Cabins, who shares her journey through various hospitality businesses, from running a busy campsite and traditional holiday cottages (STRs), to establishing award-winning luxury glamping cabins in the Forest of Dean, UK. Lorraine discusses the significant differences i…
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BOTANIC BOOTCAMP Grow your gardening skills with Dr, Jared's Botanic Bootcamp! LUCY BELLAMY BIO Lucy Bellamy spent five years as editor of Gardens Illustrated magazine, during which she grew its print and digital readership to over 50,000—its highest level ever. In 2018, she won the British Society of Magazine Editors Editor of the Year award and h…
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Are you ready to take back control of your business and increase your direct bookings? Join Sarah Orchard in this solo episode, where she looks at the importance of understanding your ideal guest as the foundational step in an effective marketing strategy. She argues that without this knowledge, your marketing efforts will likely miss the target, l…
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Lindsey Holland, owner of Cleve Hill Hotel, shares her journey from working in hotel group hospitality to owning her very own independent hotel, near Cheltenham on the Cotswold Way, and the unique challenges she faces in attracting a diverse range of guests. With eight distinct ideal guest profiles, Lindsey emphasises the importance of understandin…
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Are you struggling to capture guest emails as the OTA (online booking agents) that you use keeps a firm hold on this! They do this to stop you from growing your direct bookings. Sarah dives into effective email marketing strategies to help STR and hospitality businesses move away from reliance on online travel agents, like Airbnb and Booking.com. W…
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Are you eager to boost your direct bookings and reduce your dependency on online agents? This episode delves into the crucial differences between Google and Meta (Facebook) Ads, helping you determine which paid advertising option is best for your short term rental (STR) hospitality business. Sarah shares insights on how each platform operates, high…
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In this episode, host Sarah is joined by guest host Wendy Bates to share her inspiring story as a holiday cottage owner in the Peak District in the UK. Initially an accidental host, Wendy recounts how her journey began with a desire to have a getaway in the scenic area, leading to the realisation that they could actually earn income by renting out …
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In this episode, host Sarah Orchard dives into the often-misunderstood world of marketing, particularly within the short term rental (STR) and hospitality business sector. She explores the negative reputation marketing has garnered over time, emphasising the importance of permission-based and relevant marketing strategies that respect the audience'…
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Get Fully Booked is the brand new podcast launching on Monday 21st October. If you're an Airbnb host, holiday cottage or glampsite owner who are ready to master your marketing so you can ditch your reliance on online agents and grow direct bookings, then Get Fully Booked is your go-to podcast. Your host Sarah Orchard, an award-winning marketing str…
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Get Fully Booked is the brand new podcast launching on Monday 21st October. If you're an Airbnb host, holiday cottage or glampsite owner who are ready to master your marketing so you can ditch your reliance on online agents and grow direct bookings, then Get Fully Booked is your go-to podcast. Your host Sarah Orchard, an award-winning marketing str…
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BOTANIC BOOTCAMP Grow your gardening skills with Dr, Jared's Botanic Bootcamp! LIS MEYER BIO This month’s episode of The Plantastic Podcast is Lis Meyer, a senior lecturer in the Dept. of Horticultural Science at NC State, where she has taught for the past 14 years. She currently teaches several courses in Plant Propagation, her favorite horticultu…
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PATRICK CULLINA BIO Patrick Cullina is an award-winning horticulturist, landscape designer, photographer, lecturer, and organizational consultant with more than twenty-five years of experience in the landscape field. He runs a design and consulting business that is dedicated to the innovative and sensitive integration of plants and materials into a…
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ERIN PRESLEY BIO A lifelong Wisconsin girl, Erin Presley grew up in the rural center of the state and has a bachelor’s degree in Horticulture from the University of Wisconsin-Madison. She has worked as a boots-on-the-ground gardener for more than two decades, both in the private sector and as a horticulturist at Olbrich Botanical Gardens in Madison…
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GARY LEWIS BIO Gary Lewis has had a life-long interest in plants and gardening. His retail and mail order nursery, Phoenix Perennials, located in Richmond, BC, offers more than 5000 different plants. Gary authored The Complete Book of Ground Covers: 4000 Plants that Reduce Maintenance, Control Erosion, and Beautify the Landscape and has written for…
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POLLY NICHOLSON BIO Specialist flower grower and tulip expert, Polly Nicholson is the owner of Bayntun Flowers in Wiltshire – growers of organic flowers cultivated in walled gardens and a one-acre field at the foot of the Marlborough Downs in Wiltshire. Nicholson holds the National Collection of Tulipa (Historic) with Plant Heritage, and has been f…
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PRESTON MONTAGUE BIO Preston Montague is a landscape architect and artist working to strengthen relationships between people and the natural world. His eponymous studio focuses on creating a flow between the arts, horticulture, and landscape architecture in the pursuit of building places that have meaning and ecological depth. When not in the studi…
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JAZMIN ALBARRAN BIO Jazmin Albarran, MBA, is the Seed Your Future Executive Director with over a decade of change and systems management experience. With a solid knowledge of associations and philanthropy, she will bring her skills and expertise in planning, leading, and managing development projects and programs to the movement. She has experience…
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JULIE WITMER BIO Julie Witmer works to create beautiful and ecologically sensitive gardens across the continental United States. She began in perennial production and garden nursery retail before earning a Certificate of Horticulture—Britain’s professional gardener qualification—from the Royal Horticultural Society in Wisley, UK. She is a popular l…
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SCOTT BEUERLEIN BIOGRAPHY Scott Beuerlein is the Manager of Botanical Garden Outreach at the Cincinnati Zoo and Botanical Garden. He runs the Zoo’s Botanical Garden educational programs, including three symposiums. He is involved in most of the department’s other outreach and with the plant trialing. Scott is a 1982 graduate of Xavier University, e…
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JANET DRAPER BIO Janet Draper has been the sole gardener for Smithsonian’s Mary Livingston Ripley Garden for 26 years. This tiny 1/3 of an acre garden is located on the National Mall and is open 24 hours a day to visitors from around the globe. Janet’s roles in the garden include everything from design and maintenance to cleaning the fountain and a…
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