The Money is in the Marketing

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In this episode, host Sarah Orchard dives into the often-misunderstood world of marketing, particularly within the short term rental (STR) and hospitality business sector.

She explores the negative reputation marketing has garnered over time, emphasising the importance of permission-based and relevant marketing strategies that respect the audience's needs.

Sarah highlights how effective marketing is not just about pushing your services but about bridging the gap between what businesses offer and what potential customers are seeking.

By reframing marketing as a tool for visibility and connection, Sarah encourages listeners to recognize that good marketing can lead to increased direct bookings and profits, ultimately defining the success of their business.

The episode wraps up with actionable insights and the importance of aligning marketing efforts with business goals, proving that marketing is an essential and positive force in achieving business growth.

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Key Takeaways:

• Marketing should be viewed as permission-based and relevant to your audience's needs and timing.
• Good marketing bridges the gap between your offerings and the desires of potential customers.
• Visibility and brand awareness are essential for attracting guests to your holiday business.
• Effective marketing strategies can significantly boost your direct bookings and overall profitability.
• Understanding your business goals is crucial for creating a successful marketing plan.
• Marketing is not just about ads; it's about fulfilling the needs of your customers.

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Connect with Sarah:

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