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Grow your Direct Bookings through Blogging with Wendy Bates, Hall Cottage Baslow
Manage episode 446123289 series 3606088
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In this episode, host Sarah is joined by guest host Wendy Bates to share her inspiring story as a holiday cottage owner in the Peak District in the UK. Initially an accidental host, Wendy recounts how her journey began with a desire to have a getaway in the scenic area, leading to the realisation that they could actually earn income by renting out their dream cottage.
They discuss Wendy's challenges in managing direct bookings and her eventual pivot from relying heavily on platforms like Airbnb to embracing a more hands-on approach to marketing. This shift not only increased her profitability but also allowed her to connect more deeply with her ideal guests, who often prefer searching for accommodations via Google rather than social media.
They explore the strategies Wendy implemented after attending Sarah's marketing bootcamp programme and becoming crystal clear on her ideal guest profile. By focusing on SEO and blogging, Wendy managed to craft content that resonated with that ideal guest, which in turn elevated her visibility on search engines.
This conversation emphasises the value of building personal connections with guests and the effectiveness of repeat bookings, offering listeners actionable insights to enhance their own direct booking marketing strategies.
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Key Takeaways:
- Wendy's journey as an accidental host highlights the importance of adapting to market demands.
- Identifying and targeting your ideal guest is crucial for successful marketing strategies.
- Ditching social media in favor of SEO and Google searches can lead to more direct bookings.
- Personalizing guest interactions fosters loyalty and encourages repeat business for hosts.
- Engaging in blogging significantly enhances your website's SEO and visibility on Google.
- Using tools like ChatGPT can help generate blog ideas and improve writing efficiency.
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Find our more about Hall Cottage Baslow:
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Connect with Sarah:
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