The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions ...
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Our mission at Good Geekery is to provide a platform for the geek community at large to do good stuff. With the Good Geekery podcast, we explore a variety issues within the geek community, highlight cool and interesting events, host awesome guests and shed light on some ways that we, as geeks, can make the world a better place.
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A podcast dedicated to the success of shed builders and portable building manufacturers.
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Your Financial Story Is Just as Important as Your Financial Statements
1:06:04
1:06:04
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1:06:04Send us a text When Steve Coughran started his first business at 16 from his sister's garage, little did he know this would lead to a career transforming how construction companies understand their finances. Today, as a fractional CFO who provides what he calls "CFO services reimagined," Steve brings a refreshing clarity to the often mystifying wor…
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Beyond the Fear: The Real Impact of Steel Tariffs
38:59
38:59
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38:59Send us a text The headlines warned of economic disaster when steel tariffs were announced, but what's actually happening on the ground? The Steel Kings dig deep with Ohio State Representative Rodney Creech to separate market reality from media hype. Representative Creech brings a unique perspective as both a fourth-generation farmer and state legi…
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Turning Trials into Triumphs: A Shed Hauler's Journey: PART 2
57:42
57:42
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57:42Send us a text What happens when life brings you to your breaking point? For shed hauler Daniel, a catastrophic injury left him bedridden for six months, plunging him into depression that nearly destroyed his business. Just when recovery seemed possible, tragedy struck again with the death of a beloved employee in a car accident. Yet today, he runs…
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Turning Trials into Triumphs: A Shed Hauler's Journey PART 1
54:53
54:53
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54:53Send us a text What does it take to build a successful shed transport business from scratch? For Daniel Yoder, founder of GDR Transport / Shed Movers, the answer lies not just in logistics and equipment, but in something far more fundamental—personal development. Daniel's journey begins far from the shed industry, with military service in the 82nd …
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Reflections on Independence, Discipline, and Success
38:38
38:38
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38:38Send us a text Freedom, discipline, and intentional growth—these seemingly contradictory concepts form the powerful foundation of sustainable success in business and life, as explored by Jared Ledford and Eric Olson in this reflective Steel Kings episode. Drawing inspiration from Independence Day, the hosts peel back the surface of entrepreneurship…
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Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 3
1:06:27
1:06:27
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1:06:27Send us a text Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range. We dive deep into why this particular revenue bracke…
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Concrete Partnerships: Building Success Beyond Steel
40:32
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40:32Send us a text Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transform…
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Uncle Sam Wants You...to See What Generosity Can Do
1:12:27
1:12:27
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1:12:27Send us a text In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and co…
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Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 2
1:07:31
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1:07:31Send us a text The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed. When a …
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Faith, Recovery, and Metal Buildings: Eric Olson's Journey
33:43
33:43
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33:43Send us a text Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns, now a thriving multi-location metal building business. Eric takes us through the pivotal moment when devastation in his backyard spa…
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Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 1
1:03:50
1:03:50
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1:03:50Send us a text Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change. The conversation weaves between d…
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Monday Motivations: Finding Purpose Beyond Metal Buildings
52:29
52:29
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52:29Send us a text What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business. The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Ne…
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RTO Contracts: Protecting Your Shed Business from Legal Pitfalls
1:15:37
1:15:37
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1:15:37Send us a text Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business. Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a s…
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Send us a text Steel tariffs have officially arrived, and their impact is already reverberating throughout the metal building industry. In this candid conversation, Jared and Eric dive deep into how these economic changes are reshaping business practices, pricing structures, and customer relationships. The duo shares real-world examples of how some…
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Beyond Spreadsheets: Streamlining Your Shed Business
1:16:40
1:16:40
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1:16:40Send us a text The shed industry stands at a pivotal moment where traditional operations meet modern technology challenges. In this insightful conversation with Tristan from Customer Aligned Logistics, we dive deep into how their CAL system is revolutionizing order management for shed and steel building businesses. Having evolved from a farm delive…
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Building Legacy: The Story Behind Cold Spring Enterprises
41:32
41:32
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41:32Send us a text When you're in the business of metal buildings, the tools you use define not just your efficiency, but the quality of your finished product. That's why we were thrilled to welcome Wendell from Cold Spring Enterprises to share the fascinating journey of his family's three-generation manufacturing business and their game-changing Versa…
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Calculated Success: Why Your Shed Company Needs Financial Clarity
1:14:22
1:14:22
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1:14:22Send us a text Behind every successful shed business lies more than just quality craftsmanship—there's a foundation of strategic leadership, financial clarity, and intentional growth planning. In this revealing conversation with Curt Paquette of Calculate Business Services, we unpack the essential business elements that many shed companies overlook…
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Behind the Scenes: Site Visits that Close Deals
35:27
35:27
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35:27Send us a text Boots on the ground make all the difference when closing major metal building deals. This episode brings you straight to Mount Ida, Arkansas, where Eric broadcasts live from an active construction site of a commercial boat storage facility—one of the largest projects the Steel Kings have taken on. We pull back the curtain on a critic…
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Building Business Through Mission: James and Shed Pro's Journey
1:14:18
1:14:18
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1:14:18Send us a text The digital revolution is transforming the shed industry, creating a stark divide between thriving businesses and those struggling to stay afloat. James, CEO and co-founder of Shed Pro, joins the podcast to share his remarkable journey from government contractor to shed industry innovator—a path guided by faith and a mission to serve…
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Send us a text The building industry's best-kept secret isn't about materials or designs—it's about the relationship between manufacturers and dealers. In this revealing conversation, Jared Ledford welcomes Shannon "The Shed Geek" to dive deep into what truly makes a successful dealer network tick. What happens when 10% of dealers sell 90% of the p…
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Building the Future: Where Sheds Meet Software Innovation
59:32
59:32
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59:32Send us a text Matt Black returns to the Shed Geek podcast for a revealing conversation about navigating the changing shed industry landscape. Drawing from his dual perspective as both the owner of Black's Buildings and creator of MyShed software, Matt offers practical wisdom for shed businesses facing today's market challenges. The conversation op…
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Send us a text What happens when the "podfather" of the Shed Geek Podcast Network meets the Steel Kings? Pure industry gold. Shannon "The Shed Geek" joins Jared to dive deep into the challenges and opportunities facing today's shed and steel building professionals. The conversation kicks off with Shannon's remarkable journey building the Shed Geek …
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Forgotten Dealers, Forgotten Salespeople: Finding Your Path to Success
1:11:44
1:11:44
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1:11:44Send us a text What makes some shed businesses thrive while others struggle with the same product in the same market? The answer often lies in their approach to sales. Gary Boyle and Peter Miller of Making Sales Simple join the Shed Geek podcast to unpack how specialized sales training is transforming the shed industry. Born from their experience m…
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Beyond the Boom: Redefining Value in the Post-Pandemic Shed Industry PART 2
1:00:17
1:00:17
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1:00:17Send us a text What separates truly successful shed dealers from those who merely survive? The Steel Kings podcast answers this question as host Jared Ledford welcomes Sheds Direct's JW Rucker and Marc Church for a motivational deep dive into winning strategies for 2025 in the portable building industry. The conversation kicks off with a powerful f…
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The Mountain View Story: Building Business Beyond Boundaries
1:06:00
1:06:00
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1:06:00Send us a text Ever wondered what it takes to build a thriving, diversified business in the shed industry? Norman Eicher of Mountain View takes us behind the scenes of his remarkable journey from humble beginnings to running a multifaceted enterprise that's continuously expanding. Starting with a simple construction company that added shed sales in…
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The Future of Shed Sales Is Just a Click Away
1:08:15
1:08:15
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1:08:15Send us a text What happens when two shed industry innovators join forces? A digital revolution that's reshaping how Americans shop for outdoor buildings. In this revealing conversation, ShedHub founder Jeff shares the platform's impressive growth – now reaching 1.6 million Google search impressions monthly and welcoming a new visitor approximately…
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Beyond the Boom: Redefining Value in the Post-Pandemic Shed Industry Part 1
45:37
45:37
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45:37Send us a text Navigating the shed industry in a post-pandemic world requires wisdom, strategy, and strong partnerships. In this revealing conversation, Jared Ledford welcomes Sheds Direct's dynamic duo – JW Rucker (District Sales Manager) and Marc Church (Business Development Director) – who bring decades of industry expertise and infectious enthu…
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Send us a text There's a profound wisdom that emerges when business expertise meets humanitarian purpose. In this revealing conversation, Irvin Plank brings both worlds together as he explores untapped opportunities in the shed industry while sharing transformative experiences from disaster relief efforts in North Carolina's mountain communities. T…
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Stroke of Faith: How One Woman's Near-Death Experience Led to Her True Calling-Part 2
39:23
39:23
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39:23Send us a text What happens when the world seems to move on after a devastating loss, but you're left picking up the pieces while simultaneously caring for grieving children? In this heartfelt conversation, we explore the critical work of Widowed Parent Relief Project (WPRP) and how they're transforming support for families experiencing profound lo…
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The Art of Closing: Metal Building Sales Secrets from Industry Veterans
46:32
46:32
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46:32Send us a text What separates exceptional salespeople from average ones in the metal building industry? In this raw and candid conversation, Jared and Eric pull back the curtain on the strategies that have helped them sell hundreds of buildings across the country. The conversation kicks off with a crucial update on the 25% steel tariffs and how the…
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Send us a text What's it like to run a shed business where your commute to work is 180 miles without a single stoplight? Irvin Plank knows exactly, and his story reveals the surprising ways America's shed industry thrives even in the most remote corners of our country. Joining us from Eureka, Nevada—"the friendliest town on the loneliest highway in…
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Stroke of Faith: How One Woman's Near-Death Experience Led to Her True Calling-Part 1
56:48
56:48
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56:48Send us a text Life can change in an instant. Kelly Orrico knows this firsthand. After surviving a catastrophic stroke at age 38 that nearly took her life, Kelly found herself questioning her purpose and why she had been spared when doctors had no explanation for what caused her stroke in the first place. The story Kelly shares is nothing short of …
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Send us a text Market turbulence has the metal building industry on edge, but is the panic justified? In this revealing episode, Steel Kings Jared Ledford and Eric Olson cut through the noise surrounding steel tariffs and economic uncertainty to deliver practical insights that matter to dealers and manufacturers. From his hotel room in snowy Amaril…
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The Art and Science of Selling Outdoor Structures: Insights from a 14-Year Industry Veteran PART 2
1:00:35
1:00:35
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1:00:35Send us a text When it comes to the shed industry, the relationship between manufacturers and dealers can make or break a business. Rami joins Shannon to dive deep into the often unspoken tensions and opportunities that exist in these critical partnerships. The conversation tackles head-on the reality that not all dealers approach their shed busine…
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How Dealers and Manufacturers Can Generate More Leads Without Breaking the Bank PART 2
41:44
41:44
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41:44Send us a text Jeff Huxmann from ShedHub rejoins The Steel Kings for a deep dive into the revolutionary approach transforming the shed and metal building sales landscape. At the heart of this transformation? The power of responding to customer inquiries within five critical minutes. "When someone is looking at your building online, it's fresh in th…
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The Art and Science of Selling Outdoor Structures: Insights from a 14-Year Industry Veteran PART 1
44:22
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44:22Send us a text Passion for an industry can transform a job into a calling. That's exactly what happened to Rami, who describes himself as approaching the "healthy version of obsessive" when it comes to the shed and outdoor structure business. After 14 years immersed in everything from retail sales to manufacturing, he's developed insights that can …
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How Dealers and Manufacturers Can Generate More Leads Without Breaking the Bank PART 1
40:20
40:20
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40:20Send us a text Struggling with lead generation for your shed or metal building business? You're not alone. In this eye-opening conversation, The Steel Kings welcome ShedHub founder Jeff Huxmann to reveal how this groundbreaking marketplace is transforming the portable building industry. Jeff shares the origin story behind creating the first dedicat…
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Wild Energy: How Personal Values Shape Your Brand
1:14:08
1:14:08
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1:14:08Send us a text What happens when a former touring musician discovers his calling in the shed industry? In this captivating episode, Craig Felker, Chief Brand Officer at JMAG, shares his remarkable journey and deep insights on authentic branding that resonates beyond product features. Craig reveals how his past as a Christian rock band frontman unex…
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The Radio and Shed Connection: Daniel Mullins Talks Marketing
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44:39
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44:39Send us a text While many businesses have abandoned terrestrial radio for social media promotion, they're missing a crucial audience. Mullins, a third-generation broadcaster whose grandfather was posthumously inducted into the Bluegrass Music Hall of Fame, explains how local radio creates something social platforms can't: genuine personal connectio…
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Rebuilding Hope After Disaster: Jeremy Barker's Journey from Addiction to Advocacy Pt 2
41:27
41:27
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41:27Send us a text The aftermath of disaster often reveals the most profound aspects of humanity—our capacity for resilience, generosity, and connection. In this deeply moving conversation, disaster relief volunteer Jeremy Barker opens his heart about the transformative journey that began when he abandoned his fishing plans and $70,000 in savings to he…
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The EZ Bath Revolution: Transforming the Shed Industry
1:16:52
1:16:52
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1:16:52Send us a text From simple storage structures to potential living spaces, the shed industry has undergone a remarkable evolution over the past four decades. Luke Miller, whose family began building sheds in 1983, takes us on a fascinating journey through this transformation while sharing his own innovative contribution to the industry's future. Luk…
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Unlocking Metal Building Sales Through Smart Financing PART 2
38:45
38:45
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38:45Send us a text Ever wonder why customers who promise to "check with their bank" rarely return? The truth is startling: traditional banks simply can't compete with specialized financing solutions for metal buildings and sheds. In this revealing conversation, Joel Oney and Katy Spears from J Money join the Steel Kings to pull back the curtain on how …
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Rebuilding Hope After Disaster: Jeremy Barker's Journey from Addiction to Advocacy Pt 1
52:40
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52:40Send us a text What happens when a one-handed tile expert with a powerful redemption story joins forces with a shed industry leader during a natural disaster? Something extraordinary. Jeremy Barker introduces himself as "the Billy Graham of tile," but his journey goes far deeper than his professional expertise. After losing his left hand at 23 in a…
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Beyond Four Walls: The Human Side of Selling Structures
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55:40
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55:40Send us a text Meagan from C&J Storage Solutions brings a refreshingly different perspective to the shed industry. Drawing from her background in mental health facilities, she's transformed how customers experience buying outdoor structures at her family's business in Bonnell, Florida. Her journey began unexpectedly—helping with social media and oc…
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Unlocking Metal Building Sales Through Smart Financing PART 1
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41:50Send us a text What happens when a banker makes a U-turn on the interstate after a failed business meeting? For Joel Oney of J Money and the team at Dayton Barns, it sparked a partnership that generated nearly $5 million in additional sales over just three years. The latest Steel Kings podcast brings listeners inside this remarkable business relati…
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Family Values in the Shed Industry Part 2
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54:02
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54:02Send us a text Sam Byler opens his heart in this profound conversation about the two pillars holding up the shed industry: family and relationships. Drawing from 35 years of marriage, Sam shares wisdom that transcends the personal and perfectly applies to business success: "Don't let kindness fool you into thinking it's weakness." Through stories o…
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The Future of Rent-to-Own: Ethics, Innovation, and Customer Experience
1:09:19
1:09:19
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1:09:19Send us a text What happens when an industry's competitive landscape shifts from serving customers to wooing dealers? In this eye-opening conversation, Josh and Justin from Shed Geek Rentals join Shannon to pull back the curtain on today's rent-to-own industry and the sometimes troubling direction it's headed. The team dives deep into how the rent-…
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The Steel Kings: Crafting Your Building Legacy
42:43
42:43
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42:43Send us a text The February lead rush is here - and Steel Kings Jared and Eric are sharing their excitement about the flood of building inquiries that arrives like clockwork each tax season. This surge of potential customers with fresh refunds and springtime dreams creates the perfect opportunity for dealers to convert leads into sales. But are you…
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Family Values in the Shed Industry Part 1
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37:40Send us a text What happens when we prioritize family in an economy designed to pull us apart? Shannon Latham joins Sam Byler just one day after celebrating his 25th wedding anniversary, sparking a profound conversation about the intersection of family values and business success in the shed industry. Together they explore how traditional marriage …
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Beyond Sheds: The Heartfelt Stories that Shape Our Industry PART 2
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56:08
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56:08Send us a text Step into the heart of the shed industry with this eye-opening episode focused on the essential theme of customer service. We're unpacking the prevailing norms and practices that govern interactions between businesses and their clients, arguing that a customer-first mindset isn't just ethical—it's fundamentally smart business. Our gu…
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