Behind the Scenes: Site Visits that Close Deals
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Boots on the ground make all the difference when closing major metal building deals. This episode brings you straight to Mount Ida, Arkansas, where Eric broadcasts live from an active construction site of a commercial boat storage facility—one of the largest projects the Steel Kings have taken on.
We pull back the curtain on a critical but often overlooked aspect of metal building sales: knowing when and why to conduct site visits. While not every 30x50 building quote merits the travel investment, we share our framework for identifying high-value opportunities where personal presence transforms interest into closed deals.
The Mount Ida project provides the perfect case study. Through physical site measurement, we discovered ways to optimize the building layout that wouldn't have been possible remotely—splitting structures strategically to maximize the customer's usable space. This attention to detail not only secured a six-figure deal but planted seeds for future phases as the customer's business grows.
Beyond measurements, we discuss the psychology behind effective metal building sales. You'll learn our tag-team approach where different team members step in at critical moments, creating a comprehensive customer experience that competitors can't match. As we share: "Customers aren't buying from your company—they're buying from YOU."
Whether you're an established dealer trying to close larger projects or just starting in the industry, our practical insights on building manufacturer relationships, qualifying leads from Facebook Marketplace, and identifying customer problems before proposing solutions will transform your approach to metal building sales.
Ready to implement these strategies in your business? Listen now to learn why sometimes going the extra mile (literally) makes all the difference in this competitive industry.
For more information or to know more about the Shed Geek Podcast visit us at our website.
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This episodes Sponsors:
Studio Sponsor: J Money LLC
Chapters
1. Behind the Scenes: Site Visits that Close Deals (00:00:00)
2. Welcome to the Steel Kings Podcast (00:00:28)
3. Site Visits: When and Why They Matter (00:05:12)
4. The Art of Closing Major Deals (00:10:52)
5. Working in Tandem: Sales Team Success (00:18:36)
6. Meeting Customer Needs: Problem-Solution Approach (00:27:15)
7. Upcoming Projects and Community Involvement (00:31:57)
347 episodes