'Not Another Business Podcast' with Toby Goodman is about creativity, business, and relationships. The goal? Useful and interesting. You’re in business. You might be a parent or an introvert. You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes. You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly. Maybe your ...
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How To Make Your Podcast The Prize | Victoria Hampson
50:47
50:47
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50:47Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants. In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make y…
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Joe Foster and his brother Jeff founded Reebok in post-war Britain, turning it into a globally recognized brand valued at $4 billion. In this episode, Joe shares powerful insights from his journey, highlighting how he overcame family tensions, navigated international markets, and built strategic partnerships... Long before the era of the internet. …
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Stop Vanity Virtue Podcasting - David Abel
37:58
37:58
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37:58David Abel is the founder of Digital Lightbulb, a branding and e-commerce consultancy. But despite his expertise, his podcast wasn’t driving the business results he wanted. In this candid conversation, I help David understand why more listeners isn't the best goal, how to create clear and compelling offers, and how to leverage value-based fees effe…
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Helping Creatives Escape Hollywood’s Limits - Jerrica Long
42:41
42:41
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42:41Jerrica Long helps frustrated mid-career creative professionals escape the confines of the Hollywood system. But it took me a while to get to that! She has a newsletter called ‘Greenlight Yourself’, some viral content and is building a following. In this conversation, I share ways our mutual connection, Josh Spector, has helped me, and we game-plan…
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How To Mix Business With Pleasure - Gary Mullins
51:16
51:16
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51:16How do you let your community know about your business without coming across as cringeworthy? Gary Mullins joins ‘Not Another Business Podcast with Toby Goodman’ to talk music, motors, and making memorable experiences for high-end clients. Gary’s a gigging musician turned events entrepreneur and a key player in the Ferrari Owners Club. We discuss h…
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Streamlining Personal Brand & Simplifying Your Content - Dayna Steele
39:43
39:43
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39:43How do you organise your content if you do more than one thing? In this episode of 'Not Another Business Podcast with Toby Goodman’, Texas legend Dayna Steele shares how she manages her diverse personal brand encompassing roles such as a Hall of Fame DJ, author, playwright, Alzheimer's advocate, and podcaster. We explore strategies for consolidatin…
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Adding Online Value To In-Person Events - Ciara Chinniah
35:56
35:56
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35:56How do you keep your clients engaged between in-person events without falling back into the trap of trading one-to-one time for money? Professional drummer and educator Ciara Chinniah joins me to share her journey from teaching in schools to running empowering women's drum camps and co-hosting the ‘Drummer Mamas Podcast.’ In this conversation, we g…
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How To Measure Podcast Success in Business - Gautam Raj Anand
39:03
39:03
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39:03Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more… In this conversation: • Helping friends talk about what you do • Quality over quantity in podcast listens • Pod-fade / Why most podcas…
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Does podcasting dilute authority? Kymberlee Medina
57:22
57:22
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57:22Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions. She joins me, Toby Goodman, to ask questions like... • Does constant exposure make consultants less exclusive? • Does being a podcast guest enhance authority or dilute your brand? • Should you worry about what your podcast is called? • Why bother having a pod…
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🥱 Tired of the same old business podcasts full of acronyms? 💪 Bro-speak not your speed? 🤡 Fed up with endless talk from content clowns about “personal brands”? 🙋♂️ Me too! This podcast is for grown-ups. It's a podcast about creativity, business, human connection and the human condition. You can expect useful and contrarian insights to inspire crea…
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