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Does podcasting dilute authority? Kymberlee Medina
Manage episode 480893312 series 3661662
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Kymberlee Medina (aka Coach Kym) is considering starting a podcast, but she has questions.
She joins me, Toby Goodman, to ask questions like...
• Does constant exposure make consultants less exclusive?
• Does being a podcast guest enhance authority or dilute your brand?
• Should you worry about what your podcast is called?
• Why bother having a podcast if you can be a guest on others?
We break down:
• Why top-of-funnel podcasting is failing many businesses.
• What to do before you launch your own show.
• How to avoid wasting time on branding, titles, or tech.
• Whether podcasting dilutes your authority or deepens it.
• How to use podcasting to build real relationships, not just reach.
If you’re pod-curious, rethinking your visibility strategy, or want to launch with clarity and confidence, this conversation will save you time and help you make smarter decisions.
Time-stamps:
00:39 Meet Kymberlee Medina: From Dancer to Coach
01:28 The Power of Podcasting: Where to Start?
03:20 The Debate: Does Podcasting Enhance or Dilute Authority?
06:22 Naming Your Podcast: Does It Really Matter?
10:00 The Evolution of Podcasting: Lessons Learned
13:57 Creating Content That Stands the Test of Time
15:43 Dynamic Podcasting Strategies
25:02 The Power Dynamics of Hosting vs. Guesting
30:01 The Importance of Changing Your Mind
31:25 Control Your Brand with Your Own Platform
31:59 The Illusion of Authority in Podcasts
33:47 The Value of Authentic Testimonials
38:09 Podcasting as a Living, Breathing Entity
40:51 The Evolution of Podcasting: A Case Study
49:08 Creating Dialogue Through Podcasts
53:59 Using Podcasts for Relationship Building
Guest Deets:
Find Kym at: https://powerplayerclub.com
Connect with Kym on LinkedIn
Follow / Subscribe everywhere you get your podcasts including:
Here are three ways I can help you with your business:
👀 Watch ‘Get Clients with Your Podcast’ when you join my email list
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