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How To Measure Podcast Success in Business - Gautam Raj Anand
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Gautam Raj Anand, the founder of Hubhopper, South Asia's largest podcasting platform, joins me, Toby Goodman, to discuss the true metrics of podcast success for business, SaaS business retention challenges and more…
In this conversation:
• Helping friends talk about what you do
• Quality over quantity in podcast listens
• Pod-fade / Why most podcasts die
• The tactical role of dynamic ads
• The importance of linking business goals to podcasting for business.
• What companies that want to podcast due to fear of missing out can avoid the red ocean
• Using dynamic audio to support business without external sponsorship
Time-stamps:
00:00 Introduction and Guest Overview
00:49 Podcasting Success Metrics
01:18 Who is Gautam Raj Anand?
02:10 Starting a Podcast: Key Considerations
04:14 The Importance of Content and Consistency
05:31 Avoiding Podfade and Maintaining Momentum
06:38 Monetization and Audience Engagement
07:17 Tailoring Podcasts for Business Goals
15:57 Dynamic Ads and Content Repurposing
18:53 Addressing Podcast FOMO
30:48 Quality Over Quantity in Podcasting
Guest Deets:
Find Gautam at: https://hubhopper.com/
Connect with Gautam on LinkedIn
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