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The Tie-In

Zena Harris and Mark Rabin

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Behind the scenes, sustainability in action. Entrepreneurs Zena Harris and Mark Rabin talk shop with filmmakers, event producers, and entertainment professionals from around the world in a quest to amplify the voices of people who are innovating, leveraging their influence, connecting ideas, and inspiring crews to make the entertainment we love more sustainable.
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This week on “The Tie-In,” Zena and Mark share another episode from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. They’re chatting with Hector Rodriguez (@el_peso_hero), the Creator of a fascinating comic book series about immigration and more called “El Peso Hero.” He’s also the Founder of “Texa…
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This week on “The Tie-In,” Zena and Mark caught Sally Ann Ranney (@gcarcticangels) after her presentation at SXSW25. “What Happens in the Arctic Doesn’t Stay in the Arctic” brought her together with other superstars from our past and future shows like Sherri Goodman, Michelle Li, and Kishla Askins. They joined forces to talk about how we need to co…
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This week on “The Tie-In,” Zena and Mark share another episode from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Janice Overbeck is bringing documentary filmmaking into the future, strategizing about how to best communicate calls to action and promote climate messages. She’s been connected to su…
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Happy Earth Day! This week on “The Tie-In,” Mark is in the field at Coachella feeling the good vibes and learning about how the tech geniuses making it happen are bringing sustainability center stage. Tune in for his interview with Andrea Gini! This awesome guy is a Physicist, Electronic Engineer and Maker of cool things. DevOps may be his professi…
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This week on “The Tie-In,” Zena and Mark discuss and learn about the future of film production in Texas from the Co-Founding Partner of “The Shine Co,” Heather Page. It’s not everyday that we get to hear from a former film commissioner and expert on the policy angle in the film & TV industry. Heather and Shine Co. co-founder Mindy Raymond use their…
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This week on “The Tie-In,” Zena and Mark share another episode from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us and the “fluxy” flow of nature’s greatest source of natural light on the Red ThreadX balcony with “Clever Carbon” Founder, Michelle Li. She’s making sustainability the new nor…
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This week on “The Tie-In.” Zena and Mark are in the field at SXSW with the Chief Operating Officer of Hill Country Studios, Kevin Bar. They’re hoping to be fully operational by late 2026, and we can’t wait to see all the amazing Film and Television Shows they make. They will be situated right outside of Austin, Texas, which means that teams shootin…
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This week on “The Tie-In,” Zena and Mark are chatting from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us, and a neighboring, noisy building power system, on the Red ThreadX balcony! This week they’re chatting visionary directions for sustainable creators with Nathalie van Sasse van Ysselt…
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This week on “The Tie-In,” Zena and Mark are chatting from the 29th floor while surrounded by the gorgeous skyline of Austin, Texas, and during SXSW no less. Join us, the natural light of the sun, and a neighboring, noisy building power system, on the Red ThreadX balcony! This week we’re chatting with the Founder and CEO of “Human Change,” a global…
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This week on “The Tie-In,” Zena and Mark chat with Lilian Liu about maximizing the benefits of finding sustainable solutions across a variety of art forms. Tech-forward solutions are becoming the new standard, but there’s still a long journey ahead in getting everybody on board. It used to be that companies needed to find the road map. Now that we …
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This week on “The Tie-In,” Zena takes her team down under. She’s got the scoop on how various entertainment professionals are thinking about sustainability in Australia, and her Green Spark team is going to be a part of this movement! We’re thrilled to highlight a couple of folks doing great work - Zachary Lurje and Sarah Tosone, sustainability con…
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This week on “The Tie-In,” Zena and Mark learn about the amazing work Neel Vasavada and his team at “Overdrive Solutions” have been doing to help heal LA after the devastating fires. It’s bigger than a matter of dollars or politics. It’s a complete cultural shift that needs to happen if we want our great cities to survive and thrive. Neel’s sustain…
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This week on “The Tie-In,” Zena and Mark join the giant communal efforts behind “Burning Man” with all around fun generator, Athena Demos. Get ready, Playa One, cuz live events are going virtual. It’s the new reality! Athena has been involved in Burner activism for years, and you won’t want to miss our exploration into how, through clever problem-s…
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This week on “The Tie-In,” Zena and Mark discuss modular sets and more with Set Construction Manager Joe Madziak, the man behind the magic for the last five seasons of “Suits” and many other TV shows! Come with us and journey through the rich history of set construction, and get ready for some iconic stories behind-the-scenes of your favorite TV sh…
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This week on “The Tie-In,” Zena and Mark celebrate the return of a previous guest, the filmmaker of all trades, Robert Diaz LeRoy! The gang gets candid about how the industry and the world need to act. It’s Robert’s estimation that we can be a part of the problem, landscape, or solution. Turning a blind eye to environmental dangers caused by our mi…
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This week on “The Tie-In,” Zena and Mark get curious with show-runner and Livable Communities Initiative Co-Founder, Lindsay Sturman. Working on set helped Lindsay learn how to seek innovative solutions and encourage others to do the same. She and everyone in her organization wants the LA community to feel good when they walk down the street. One o…
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This week on “The Tie-In,” Zena and Mark touch base with the e-waste management and sustainability dynamic duo that is Allison Elvove, Local 600 Sustainability Committee Western Region Chair, and Alex Coyle, Western Region Member (@icglocal600). Their work involves much more than making sure studio cameras capture all the images we love to watch in…
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This week on “The Tie-In,” Zena and Mark discuss what it takes to create sustainability in the live music industry from the fabulously famous Amy Morrison, leader of the “Music Sustainability Alliance” (@msa.action). MSA is mobilizing the industry to change its operations and use its platform for cultural impact. Amy’s talent for forging connection…
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This week on “The Tie-In,” Zena and Mark talk about climate communications with the CEO of “Ecodeo” (@ecodeo), Liz Rubin, a true talent who is also one of our good friends! Listen in and learn about the reality of eco-products and more. The truth is, eco-corporations can become so focused on building that they forget to communicate. “Green hushing”…
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Summarizing 2024 and our interviews, key themes, and teasers for 2025 This week on “The Tie-In,” Zena and Mark chat about some memorable moments from our season one interviews and experiences. From early interviews like our Coachella convo with Ken Deans, to learning about what it takes to bring sustainability to fiction with authors Steve Willis a…
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Extra, extra! This week on “The Tie-In,” take a trip with Mark behind the scenes of sustainability in action. This time he’s in the field in Amsterdam, where tons of wonderful innovations are underway. Don’t miss Mark showing us his recent visit to The Netherlands. *If you watch the episode on YouTube* - There’s tons of great photos and clips that …
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Mark and Zena dove into sustainable production with Zsofia Szemeredy on this week’s episode of The Tie-In and how the conversation starts early and the approach is holistic to achieve meaningful strides towards sustainability on large movie productions - Zsofia has held several positions in the industry from “glorified popcorn pusher” to working at…
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This week on “The Tie-In,” Zena and Mark talk with authors Steve Willis and Genevieve Hilton (aka Jan Lee) about their latest novel promoting climate influence, “Fairhaven: A Novel of Climate Optimism.” This story centers around a girl born in Penang, Malaysia, who has seen the harmful effects of climate change firsthand. The authors have dedicated…
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This week on “The Tie-In,” Zena and Mark talk about advertising training, tools, and resources with the Global Director of “Ad Green” (@weareadgreen), Jo Fenn. Their team is making people feel supported and empowered to talk about sustainable solutions to short-form productions. One cool thing with their approach is that it isn’t a series of quick …
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This week on “The Tie-In,” Zena and Mark join the music revolution led by CEO of “Showpower,” Paul Schurink. That’s right, the sustainable source behind “Coldplay” is back, and he has even more insight on how he makes such huge shows battery efficient and safe. His team is knowledgeable, resourceful, and well-researched. They tackle each problem wi…
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This week on “The Tie-In,” Zena and Mark are learning how to foster crew well-being with Production Manager, Hans Dayal! He’s worked on several Netflix properties, including “Virgin River,” and he’s here to tell you, there’s no master plan. He views productions as a great laboratory for experimenting with different sustainable practices. There’s no…
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Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items. We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.c…
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Before you listen to this episode, “the Tie-In” team would like to tie you in to a few items. We highly recommend you head on over to our YouTube channel for this episode. In the YT version, you’ll get to see Paul show off his company’s innovative tech. You’ll need all your senses activated for this one. Please like and subscribe: https://youtube.c…
  continue reading
 
This week on “The Tie-In,” Zena and Mark feel the groove of “Green Disco,” a company championing sustainability in the music industry! Their CEO, Jonah Geschwind, is inspiring green-thinkers and beyond to embrace the culture and positivity of live entertainment once again by quantifying, reducing, and articulating environmental impact. We need his …
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https://www.sustainableproductionforum.com/ - “The Tie-In” has been so proud to take part in #SPF24 - We’re thrilled to share our live conversation from the Vancouver event with the CEO of “Hollywood Trucks” (@hollywoodtrucks), our dear friend and collaborator, Andre Champagne. (@andrejchampagne) Andre’s sustainable innovations are revolutionizing …
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This week on “The Tie-In,” Zena and Mark sit down with David Hardy (@david.hardy62), an innovator and highly respected figure in the entertainment industry. He’s using his extensive connections to push media forward, and we’re very excited to see how his plans for renewable Hydrogen power pan out. When he says green, he means green, and it’s our ho…
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This week on “The Tie-In,” we’re bringing you something a little different to celebrate SPF24. Mark Rabin shares his in the field experience of “Burning Man.” He, Ryan Wartena (@theryanwartena), and other innovators in sustainability and entertainment talk shop and take note of some revolutionary tech currently supporting the star power of some maj…
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This week on “The Tie-In,” we have a very special show for everyone who’s been listening to our chats with the many phenomenal guests featuring in previous episodes. Zena Harris (@greensparkgroup) and Mark Rabin (@mark_rabin) have become champions of sustainability in entertainment, but it was a long, entrepreneurial journey to get where they are. …
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This week on “The Tie-In,” Zena and Mark sit down with Simran Monga (@thehiecolady) a designer and advocate for sustainability stories told in Television and Movies. She believes the most important space for sustainable change in productions across the world is within film schools. We want the industry to support a future for the bright minds devel…
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This Week on “The Tie-In,” Zena and Mark listen to the wise words of the musician magician, AY Young (@aymusik). He’s a rising star and the charismatic Founder and CEO of “Battery Tour.” This series of shows is helping make AY the voice of a generation, as the tour itself is on the #roadto1000 clean energy concerts by Earth Day 2025. He has built h…
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This week on “The Tie-In,” Zena and Mark sit down with Andrea Learned (@Andrea_climateinfluence) to talk about what “Climate Influence” even means. Andrea is the perfect source, because she coined the term, and not only that, but she’s paved the way for sustainability leaders to be more visible online. The world needs to know about all the exciting…
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This week on “The Tie-In” - Zena and Mark get to know the “Radium Girls” and Lydia Dean Pilcher, a Director and Producer on the film, the likes of which is now available for streaming rent or purchase on Prime. Go behind the scenes and learn what it takes to bring environmental storytelling to Hollywood! Lydia teaches us that producing screenplays …
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We all know about James Bond’s amazing gadgets that seem like the stuff of fantasy films. This week on “The Tie-In,” Zena and Mark sit down with Gaffer, David Sinfield (@greenvoltageuk), and learn all about what’s really going on inside a real life Q lab. David has brought sustainable battery power to such monster projects as “Indiana Jones and the…
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This week on “The Tie-In,” Zena and Mark discover a revolutionary approach to making TV and movies with the head of “Final Pixel Academy.” Dr. Jodi Nelson-Taybor leads a team of production experts who are making waves in the industry with a wealth of awesome tech knowledge! We’re proud to have spent time with one of the brilliant minds behind a lea…
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This week on “The Tie-In,” Zena and Mark chat with Marian Wihak (@marianwihak) a Production Designer who believes that being a multi-disciplinary artist means setting a sustainable example for all to follow. You may be surprised by how many current, soon-to-be standard, practices are misrepresented as dreams of the future. Our dream for the present…
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This week on “The Tie-In,” Zena and Mark sit down in the real House of the Dragon with “Southern Beams Builds, Inc.” (@southernbeams) creator, Dr. Ryan Wartena (@theryanwartena). Their “Dragon Wings” solar generators are the first of their kind, and his machines have powered such large-scale live events as Coachella and Burning Man. Tie-in with us …
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This week on “The Tie-In,” Zena and Mark chat with Overdrive (@overdrive_energy_solutions) Founder & President, Neel Vasavada about how to practically and cost-efficiently achieve sustainability during huge live events. Neel has been a trailblazer in the industry for years. This innovator has helped stars as bright as Billie Eilish and powered even…
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This week on “The Tie-In,” Zena and Mark learn about what it takes to implement change into your production budget with powerhouse producer, Clara George. Her expert knowledge and collaborative approach to leadership has helped Canadian crews and beyond achieve groundbreaking sustainability. Listening to her is a surefire way of learning how we can…
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This week on “The Tie-In,” Zena and Mark visit with Georgina Curtis (@_garmentgeek_), a costume designer who does as much as she dreams. Last week we featured “A Dance with Light” by Robert Diaz LeRoy, and Georgina provided her immeasurable talents for the costume needs on that progressive project. She’s truly done amazing things like make incredib…
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This week on “The Tie-In,” Zena and Mark follow the lead of Robert Diaz LeRoy, a movie magician (Director, Producer, Writer) with a fascinating new short film called “A Dance with Light” that we’re premiering on our new YouTube channel. Listen to our conversation first, and then hop on over to YouTube so you can view his amazing work. His productio…
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This week on “The Tie In,” Zena and Mark chat with Todd Lapp, an experienced gaffer working on high profile TV shows like “The Man in The High Castle.” Todd is always striving for innovation, and if there’s a cost benefit to implementing important sustainable electricity, then he pushes for its use on production. Our team really likes this intervie…
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We’re thrilled to release our conversation with friend of the pod and powerhouse producer and gaffer, Kerri Coombs (@kerri.coombs) of FireDance Media. Kerri was one of the first guests who agreed to hop on our pod, and this tracks with who she is as a person. Kerri is always the first individual to stand up for nature, oppressed people, and the wel…
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This week on “The Tie-In,” Zena interviewed Mari Jo Winkler-Ioffreda (@boneduds), a Film & Television Producer and Climate Activist, about how she helped make the latest season of HBO’s “True Detective Night Country” a more sustainable production. If you’re interested in discovering the true power behind “Night Country,” then you won’t want to skip…
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This week on “The Tie-In,” Zena and Mark discuss with Ken Deans what it takes to make enormous live events environmentally friendly. Ken’s organization, KD Production Services (@kdproductionservices), implements greener alternatives to sustaining massive amounts of energy for cultural landmarks like Coachella, Stagecoach, Desert Trip, Bottlerock, a…
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