066: Insights Into The Buyer Persona [Douglas Burdett]

3 Marketers Walk Into A Podcast

Figuring out what problems prospective customers have and how your company can provide a solution for them is the key to making sales.

But what's the most effective way to get that information?

Douglas Burdett is here to share his knowledge on buyer persona and the importance of really understanding your customers and what’s going on in their head, as well as what you can do with all that information to maximise profitability!