Content Creation Best Practices You Will Ignore

AdBriefing Copywriting Tips

#Business #JCO Media | Justin Hitt

34:07

In this insightful episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with Jay Crone, Managing Director and Venture Capitalist at Deloitte Ventures, to explore the firm’s strategic approach to corporate venture capital. Jay shares Deloitte Ventures’ investment thesis, focusing on supporting innovative Canadian startups at Series A and B stages across key sectors like cybersecurity, climate tech, fintech, future of work, health tech, and AI. Listeners will gain an inside look at how Deloitte leverages its vast network of 1,500 partners and 15,000 employees to source deals and add value beyond capital by helping startups navigate Deloitte’s complex ecosystem and access enterprise clients. Jay also discusses his diverse career journey—from government and investment banking to entrepreneurship and corporate VC—and how those experiences shape his investment philosophy. The episode delves into Deloitte’s due diligence process, the importance of founder relationships, and the firm’s strategic role as a co-investor. Jay highlights emerging trends, particularly the promise of vertical AI tailored to industry-specific needs, and shares his bullish outlook on fintech innovations like stablecoins and cross-border payments. He offers candid advice for entrepreneurs on risk-taking and aligning business vision with funding goals. This episode is a must-listen for founders, investors, and anyone interested in the evolving landscape of corporate venture capital and innovation in Canada. Learn more about Jay's work at https://www.deloitte.com/ca/en/services/program/ventures.html Connect with Jay on LinkedIn at https://www.linkedin.com/in/jaycrone/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

2 years ago 20:43

MP3•Episode home

Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.
Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?
I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim.
There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.
Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.
Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.
If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore
Forget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.
If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore
As a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.
Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.
Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.
#ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration

237 episodes

Content Creation Best Practices You Will Ignore

AdBriefing Copywriting Tips

published 2 years ago

MP3•Episode home

237 episodes

#Business #JCO Media | Justin Hitt

All episodes

1
Why I create content and why it matters 15:13

1 year ago15:13

15:13

1
Stop doing everything poorly 21:49

1 year ago21:49

21:49

1
Stop asking people to like and subscribe 17:57

1 year ago17:57

17:57

1
A sure fire way to lose subscribers (and clients) 19:49

1 year ago19:49

19:49

Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer. The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better. Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February. I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics. This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services. Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/ #PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing…

1
Content Creation Best Practices You Will Ignore 20:43

2 years ago20:43

20:43

Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads. Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers? I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim. There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't. Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires. Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content. If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore Forget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works. If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore As a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles. Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer. Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below. #ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration…

1
A $20k a Month Podcast, Is It Possible? 16:05

2 years ago16:05

16:05

Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites. You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast. The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need. Start with understanding current earnings. Use a measure called CPM. This is "cost per mille" or "cost per thousand." The number doesn't matter; improve it each month. But advertising alone won't get you to $20,000 a month. That's where so many podcasters, influencers, and publishers make a huge mistake. As a copywriter or marketer, you can help. Want to grow your freelance copywriting business? This is only one example of the hundreds of ways smart copywriters grow their bottom line. Join us for more ideas at https://www.adbriefing.co.uk/newsletter/?utm_source=007-k0225a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=is-20k-month-podcast-possible #MonetizePodcast #Podcasting #PodcastMagic #LeadGeneration…

1
Stop writing content! Get clients instead 18:35

2 years ago18:35

18:35

If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard. Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress. Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack. Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid. Are you a copywriter or marketer who wants more clients? Get client attracting insights, join us at https://www.adbriefing.co.uk/newsletter/ Do you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/ Justin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades. #CopywritingTips #ClientAttraction #RecognizedExpert #BuildAuthority #AuthorityMarketing #LeadGeneration…

1
Triple Conversion Cleaning Up Content The Right Way 17:00

2 years ago17:00

17:00

Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic. Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion. You're in the right place if you want double digital conversion rates and more cash flow from your business website. This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content. Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website. Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works. Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting. More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable. I'm looking forward to your questions in the comments. Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/ #SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing…

1
Do this to read the minds of prospects 24:00

2 years ago24:00

24:00

What do you do after researching buyer personas, keywords, or industries? Are you increasing capacity or grinding through the boring weeds? Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive. You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects. I cannot compete with Gary Halbert, Dan Kennedy, Joe Polish, or others teaching copywriting. Why should I? When it comes to improving profits in business, I excel. Listen carefully; this episode addresses the real problems of copywriting. The information overload. The hours they were grinding doing research for a campaign. If you're tired of the rollercoaster income of freelance copywriting, do this. You'll attract higher-value clients. Write control beating copy faster. And most importantly, you'll set yourself up for faster onboarding of new clients. You'll need it because your results will justify being a high-demand copywriter. If you're ready to graduate from freelance copywriter to agency owner, join us at https://www.adbriefing.co.uk/newsletter/ Discover the systems and business of copywriting that grow your earnings. You'll earn more with fewer hours and less headache. Thanks for subscribing. #FreelanceCopywriter #StartAgency #MarketingAgency #CopywritingBusiness #MoreClients…

1
My Strategic High Ticket Selling System Revealed 38:19

2 years ago38:19

38:19

Do you want a seven-figure agency? Use this strategic system for selling high-ticket solutions. You are five steps away from bankable results. Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it. The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion. This high-ticket-selling system is strategic. In teaching it I demonstrate how the system works, but also how you can make it work. There is no need to create gobs of content. Content marketing is a distraction. You don't have to design a high-ticket product either. Start where you are today as a freelance copywriter, marketer, or subject matter expert. Don't be a part of the distracted masses. This proven system is disguised as hard work. That's why I'm not concerned about revealing it to you. Most don't take action. Do you want a seven-figure agency? Or at least to earn more income more consistently. If you are an action taker, you'll join us at https://www.adbriefing.co.uk/newsletter/ #StartAgency #MarketingSystem #FreelanceCopywriter #SellingSystem #ProspectSurvey By the way, I have a PDF of my handwritten notes available for those who request it. You'll be the first to see the marketing funnel and ascension ladder I discuss here. The only way to get it is to ask for it. Use the form here, https://www.adbriefing.co.uk/contact/…

1
The secret of every successful marketer 19:51

2 years ago19:51

19:51

What is the one thing that every successful copywriter does to build their book of business? Marketers do this as well. Do this to understand buyers better. Make more relevant offers. Do this to connect with powerful insights about buying behavior. Without this, you spend more money on marketing with less hope of return. It's that simple. It's a universal secret because so few do it right. You need this for direct response marketing and understanding what works in selling. Without it, you will struggle. What is this one secret? Listen carefully to this episode! I cover the secret of why lead generation is a secret to success in marketing. Freelance copywriters, marketers, business owners, and executives pay close attention. This will change your progress towards more sales and profits. If you want to grow your copywriting business, even build a million dollar agency, join us at https://www.adbriefing.co.uk/newsletter/ #LeadGeneration #DemandGeneration #DirectResponse #ListBuilding…

1
Seven Proven Ways to Boost Ecommerce Profits 17:34

2 years ago17:34

17:34

🎙️ Unlocking Ecommerce Success: 7 Proven Strategies for Copywriters, Marketers, and Business Owners! 🚀 Join me in the latest episode where we dive deep into the realm of ecommerce, decoding the secrets that can skyrocket your online sales! If you're a copywriter, marketer, or business owner looking to enhance your craft, this podcast is your golden ticket to success. 🌟 What's on the Menu? Turn new variations into Profits. Create offer bundles and variations for soaring sales and revenue. From Leads to Loyal Followers. Monetize a built audience across the digital landscape for sustained profitability. Convert old media into new Sales. Orchestrate shorts, images, and text for direct product sales and amplify success in paid advertising. 🔮 Why Listen? By embarking on this journey, you're not just learning strategies; you're unlocking a realm of tangible outcomes. Tune in now and discover how to turn every click, every word, and every strategy into a conduit for unprecedented ecommerce success. Don't just imagine—experience the transformation firsthand! 🌐💰 Want more profits from your ecommerce catalog? Let's take a look at how these best practices can help you. Ask about a discovery call today, https://www.adbriefing.co.uk/contact/ Start transforming your freelance copywriting or marketing services into a more clients. Start with this free resource, join us at https://www.adbriefing.co.uk/newsletter/ #EcommerceRevolution #SalesMastery #TransformYourBusiness #MerchandiseCatalog #DigitalMarketing…

1
How to increase profits and double conversion 43:38

2 years ago43:38

43:38

The sad fact is that copywriting is only 20% of the work necessary to get customers. Yet copywriting impacts 80% of the results. Unfortunately copywriting is 100% more exciting than these frameworks I share in this episode. Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’ll have a flop. That’s why this framework is so critical. The 80% of work that makes great copy possible is testing, measuring, and segmentation. It’s managing the six key variables that influence conversion. It’s how you apply your daily marketing budge, or how you have a budget for advertising at all. Rather than hit and miss, you have targeted and focused. Rather than being at the whim of advertising platforms, you direct the show to get maximum return on advertising spend. Use these insights to drill down into markets so that you find the right buyers for what you offer. This particular client now has a library of campaigns they can implement anytime they want a cash surge. They have a clear testing plan. They know what works and what does. And through this mange to recover every marketing dollar in 8-months, verses not at all. What’s interesting about this approach is that I can teach it but most won’t implement it. I can show you how it works, but most won’t bother. It’s simply not as exciting as being creative, coming up with new ideas, and the game of copywriting. Sad but true. If you are a serious marketer who wants to learn the secrets of direct response marketing so that your copy converts better. Or so that you increase profits from campaigns, then join us at https://www.adbriefing.co.uk/n... #ConversionRate #ConversionOptimization #DirectResponse #SalesMarketing #MarketingCampaign #DatabaseMarketing #MarketingMetrics #LeadGeneration…

1
Pay more per client and increase your profits 34:26

2 years ago34:26

34:26

MINI-COURSE: How to pay more money for a customer while boosting profits exponentially. Discover the real math of marketing. Use this to know if your copy is paying its own way. This is direct response implemented. You can increase conversion rates with three key numbers. These numbers form metrics that measure marketing performance. Without these measures you are taking shots in the dark. Stop wasting your time and the clients money guessing. In this episode you’ll learn about ways to syndicate traffic, reach new prospects, and know which leads are worth getting. Use these insights to transform results for clients while justifying your existence. Stop working assignment to assignment, start building repeat clients. If you are a freelance copywriter or marketer who wants more consistent assignments, you’re in the right place. Take the next step. Join us for more free resources at https://www.adbriefing.co.uk/n... #ConversionRate #DirectResponse #MarketingMath #IncreaseSales #ConversionOptimization…

1
Stop being a sucker for piss poor conversion 36:35

2 years ago36:35

36:35

When you understand these fundamentals of conversion rate optimization you can drill down into new buyers. Generate more leads from your website, inbound telephone, or any other means. Stop being a sucker to the distraction that is marketing today. It doesn’t matter if you do digital advertising, search optimization, or social media. These key fundamentals are more meaningful than every. Unlock new sales and profits for your business today. Better understand buyers. Ask your questions and get free resources about writing copy that sells. Join us at https://www.adbriefing.co.uk/n... #ConversionRate #ConversionOptimization #CopywritingTips #TargetMarketing #DirectResponse #LeadGeneration…

AdBriefing Copywriting Tips

1
How to build your high ticket solution - Part 3 38:33

2 years ago38:33

38:33

AdBriefing Copywriting Tips

1
How to build your high ticket solution - Part 2 28:36

2 years ago28:36

28:36

AdBriefing Copywriting Tips

1
Building Your Own High Ticket Solution - Part 1 25:46

2 years ago25:46

25:46

Preview: How to build high-ticket solutions your clients will love. What should be included so they pay, stay, and refer? Build both passive and active income with this proven approach. Be sure to like and subscribe. Part 2 is coming shortly. Don’t miss this valuable resource; join us at https://www.adbriefing.co.uk/n...…

AdBriefing Copywriting Tips

1
Know which podcast episode has most audience potential 41:00

2 years ago41:00

41:00

Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible. It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary. The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode. To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/ #MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics…

AdBriefing Copywriting Tips

1
The correct way to optimize conversion rates 18:41

2 years ago18:41

18:41

With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution. Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too. Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater profits. To learn more about the business of copywriting and what it takes to master conversion, join us at https://www.adbriefing.co.uk/newsletter/ #ConversionRate #ConversionOptimization #GoogleAnalytics #WebsiteAnalytics #MarketTesting #MarketResearch…

AdBriefing Copywriting Tips

1
Interview method for onboarding copywriting clients 21:07

2 years ago21:07

21:07

Do you want larger, more lucrative copywriting assignments? Are you tired of "one and done" clients? Do this to increase the value of your copywriting assignments. In this episode, discover an interview method for collecting research for writing assignments. This method works at many levels. Use it for ghostwriting, long-form sales letters, or building out an editorial calendar. Rather than relying on research, you'll get the right words and concepts from the client. Plus, the residual value to the client is tremendous. It doesn't matter the type of copy you write; you'll write more effectively with this method. While this method can be difficult or unusual for clients, they always see the value. This method extracts valuable information the copywriting client didn't know to share. To sell it better, you get a more accurate picture of the product or service. Copywriters who want more five and six-figure assignments need to pay close attention. This interview method unlocks repeat assignments, residual work, and better conversions. To become a more productive and profitable freelance copywriter, join us at https://www.adbriefing.co.uk/newsletter/ #ProductiveWriter #MarketingAgency #MoreClients #WritingProcess #CopywritingTips…

AdBriefing Copywriting Tips

1
Best AI tools to organize and write digital products 20:07

2 years ago20:07

20:07

So you want to be a dot.com millionaire using your copywriting skills to profit from digital products. You want to know what are the best AI tools to use to organize and write digital products? The hype answer is easy, but my expense of experience seeks to give you more. The right tools help you understand your buyer while creating an environment to sell product. Whether you do this for a client, or to build your copywriting business, focus on the customer matters more than anything else. There is no shortage of digital products. The problem customers face is a shortage of solutions that help them get substantial results. Using AI tools the wrong way will help you write a beautiful digital product, but this approach helps you know if you should. To become a more productive writer who attracts lucrative assignments, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #DigitalProducts #AiTools #ProductMarketing #ProductDevelopment #ContentCreation…

AdBriefing Copywriting Tips

1
Secrets to writing attention getting headlines 20:57

2 years ago20:57

20:57

Don’t let your headlines be overlooked for being boring or useless. The right headlines grab readers attention to draw them into copy. That’s the only way you can share the good news of your offer. The problem is that distraction is at a all time high volume. Doom scrolling, video shorts, and naughty content online is only part of the problem. People aren’t paying attention. Only headlines can break through the clutter to help buyers get the solutions they need. Today’s episode is all about writing attention getting headlines that sell. Are you a freelance copywriter who wants the income of a million dollar agency? You’re in the right place. Learn how to write better copy and the business of copywriting. Join us for free at https://www.adbriefing.co.uk/n... #CopywritingTips #HeadlineTesting #MarketingSwipe #IncreaseConversion #AttentionGetting…

AdBriefing Copywriting Tips

1
It’s time to get your first copywriting assignment 17:15

2 years ago17:15

17:15

Stop waiting for things to get better. Let’s get out there so you can get your first copywriting assignment. It will be the first of many when you follow the approach outlined in today’s episode. Too many freelance copywriters get stuck. They do run of the mill assignments. Face rollercoaster income, and miss out longer term assignments because they don’t know how to ask. Don’t be stuck like that. To learn more about writing copy that sells and be successful as a high-paid copywriter, join us at https://www.adbriefing.co.uk/n... #CopywritingTips #FirstAssignment #NewClients #CopywritingTips…

AdBriefing Copywriting Tips

1
Did eCommerce Problems Kill Your Copy? 19:00

2 years ago19:00

19:00

There are a lot of reasons your copy can fall on its face. The majority of these problems have nothing to do with you. Even the best copy can fail in front of the wrong audience, or when merchant accounts go down, analytics are set up wrong, or technical errors. When you don't get favorable feedback from clients after running your copy, do this to ensure they give it a chance. Too many pages of good copy die with piss poor execution. Writing copy is important, yet marketing with copy is critical. Want to learn more about the factors that impact conversion rates with your copy? This critical insight helps you get more assignments. Join us at https://www.adbriefing.co.uk/newsletter/ #ConversionRate #ConversionOptimization #SalesCopy #LeadGeneration #SplitTesting…

AdBriefing Copywriting Tips

1
Passive income is the real value of agency 16:59

2 years ago16:59

16:59

Do you want to earn more with less effort? Copywriting is the place to be for lifestyle, earning capacity, and new opportunity. The challenge is how most freelance copywriters approach this wonderful world. Many chase assignment. Others hang out in marketplaces. While the most successful copywriters develop agency with systems and support to get more clients. The best copywriters get larger higher paying assignments with the leverage of agency. This episode shows you how to gain agency to earn multiples of what you earn today. To have more consistent assignments and better clients. No matter the economy, you can earn three to four times the national average earning. Freelance copywriters who follow these insights will build teams, develop pipelines, and dominate their market. They do this with the most powerful and in demand skill of copywriting available. Being a better copywriter has no value without this knowledge. To learn more about the business of copywriting while improving your craft, join us at https://www.AdBriefings.co.uk/newsletter/ #CopywritingTips #CopywritingBusiness #MarketingAgency #CopywritingClient #SalesMarketing…

AdBriefing Copywriting Tips

1
Turns your content catalog into passive income 22:09

2 years ago22:09

22:09

This new approach turns your old content catalog into new passive income. Recycle your very best marketing, content, videos, and more. Reach more prospects and qualified leads faster. There are so many channels available to reach your prospects. Many channels have specialized optimization needs. Your qualified prospects are loyal to these channels, but you aren't there. Big tech wants you to focus on YouTube, Instagram, Facebook, or Twitter. Yet hundreds of channels exist that they don't want you to know about. Your prospects are on platforms like Rumble, Locals, Bitchute, Odysee, and TikTok. Then again, they might be somewhere else. The right marketing analytics and testing reveals all. Marketers love stirring up "End of" predictions for these platforms. Most creators can only focus on one or two platforms. The truth is that your collective pool of prospects spans every channel. Good news! You already have the content necessary to expand and test across these channels. Yet most content creators want new and interesting. That's a recipe for failure. I don't want interesting; I want effective. Your bank account wants boring, consistent, and growth. If you only publish on YouTube and your customers are on Rumble, you miss out on a huge opportunity. Platforms are changing faster than most can keep up. That's why it is critical to have a content-recycling strategy. You create content; our team can syndicate that content to every relevant platform. By relevant, I mean market-tested to reach the highest percentage of qualified buyers. Do not spray and pray. Coding every message and maintaining a content library helps you know what works. You don't need to be everywhere, only where your customers live. With the fragmentation of media sites, don't miss an opportunity to test. Go where prospects are more familiar. Subject matter experts with a backlog of content can build their in-house media. In-house media is profitable and low-cost. It starts by bringing prospects back to your website. But it doesn't have to be a website. It could be a transaction that puts them in your accounting system. Getting that opt-in lets you make offers on your terms. Converting them in-house is powerful, but you must own the media to do it. You will be removing the distractions they face. But building a membership site, course, or community is hard work. It takes technical skills you likely don't have. That's why I've launched a content curation service. Even better news! Our team can do all the heavy lifting if you have a back catalog of content. Turn that content into passive income, new revenue sources, and high ticket sales. To learn more about content curation that builds on direct response performance analytics, ask your questions at https://www.jwhco.com/contact/ For insights on recycling your marketing and content to attract more customers, join us at https://www.adbriefing.co.uk/newsletter/ Turn your back catalog of content into instant credibility! New book shows you how to build authority and credibility fast, learn more at https://www.jwhco.com/product/establish-instant-credibility/ #RecycleMarketing #ContentMarketing #RecognizedExpert #LeadGeneration #DirectResponse…

AdBriefing Copywriting Tips

1
How to handle the hiring interview 18:55

2 years ago18:55

18:55

Are you handling your discovery calls and interviews the right way? Here's an approach to get the new assignment and structure your engagement. Many beginning freelance copywriters and marketers don't know how to structure assignments. I hire many copywriters, marketers, editors, and freelance professionals. Even when I hire through an agency or marketplace, I interview everyone. Most don't know how to set up work, nor do they know how to close the interview. I cover structuring, handling, and closing more assignments in today's episode. As well as a model for getting paid while lowering risk for clients. For more on the business of copywriting, including free resources, join us at https://www.adbriefing.co.uk/newsletter/ #CopywritingTips #FreelanceCopywriter #FreelanceMarketer #DiscoveryCall #MarketingAgency…

AdBriefing Copywriting Tips

1
A more effective podcasting approach 24:14

2 years ago24:14

24:14

How you podcast in-house is different than what you do for clients. The fundamental reason is due to billing your time. Doing podcasts the right way takes time and effort. You will do a more complete podcast package for clients. Doing this in-house would increase your overhead beyond the benefit you can receive from a podcast. It’s important to know this difference. Client work is often more complete, specific, and packaged into a deliverable. In-house work is typically good enough and is better than none at all. For insights on running a copywriting business, join us at https://www.adbriefing.co.uk/n... #Podcasting #VideoMarketing #AudioMarketing #EvergreenContent #ContentMarketing…

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Stop attracting clients the hard way with content marketing 16:17

2 years ago16:17