EP. 326: How Lizzie Smiley Built an Etsy Empire

ADHD for Smart Ass Women with Tracy Otsuka

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What happens when a self-taught, multi-passionate entrepreneur builds a six-figure Etsy business from scratch—while homeschooling on a farm and running multiple income streams?

You get Lizzie Smiley.

Known for her hot-mess mom humor and contagious high energy, Lizzie is the host of How to Sell Your Stuff on Etsy, where she helps creative entrepreneurs build thriving online businesses. But behind the success is a story many ADHD women will find deeply familiar: years of self-doubt, people-pleasing, and the constant feeling of being “too much.”

In this conversation, Lizzie opens up about her late realization that she likely has ADHD, how it shows up in her personal and professional life, and the mindset tools that help her stay grounded amidst the chaos.

Tracy and Lizzie dive into everything from hyperfocus and imposter syndrome to business pivots, family dynamics, and anxiety spirals. Lizzie also shares how delegating, tapping into joy, and leaning on her strengths helped her 10x her income—and build a life that works with her brain, not against it.

If you’ve ever felt like you’re doing too much and still not enough, this one’s for you.

Resources:

Website: https://www.howtosellyourstuff.com
Instagram: https://www.instagram.com/smiley_lizzie
How to Sell Your Stuff on Etsy Podcast: https://www.howtosellyourstuff.com/podcast
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