EP. 327: Changing the ADHD Money Narrative with Nicole Stanley

ADHD for Smart Ass Women with Tracy Otsuka

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Money advice rarely works for the ADHD brain. We’re told to budget, track every dollar, and rely on willpower—but what if the real answer is to make it easier, not harder?

Nicole Stanley gets it. A financial coach, Latina entrepreneur, and founder of Arise Financial Coaching, Nicole helps women ditch the shame, confusion, and overwhelm around money. But before she coached hundreds of women and couples to pay off debt and build wealth, Nicole was a young mom in financial survival mode. Married at 22, she had to learn about money fast when her husband’s modest salary wasn’t enough to make ends meet. With a baby on her hip and a brain that struggled with traditional systems, she slowly built a business that now serves over 100 clients and supports a full-time team—long before she even knew she had ADHD.

Nicole was diagnosed with ADHD at 31, and everything started to make sense: the disorganization, the impulsive spending, the exhaustion from trying to do money “the right way.” She realized that what worked for neurotypical people didn’t work for her—or for many of the women she coached. That’s when she began designing tools and systems rooted in compassion, simplicity, and sustainability—approaches that honor how the ADHD brain actually works.

Nicole and Tracy talk about the emotional weight many women carry when it comes to money. They dive into why ADHD women are often labeled “bad with money,” how to build dopamine-boosting routines that stick, and what it means to make peace with your finances—not through shame, but through clarity and choice.

Resources:
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Facebook: http://facebook.com/arise.financial.coaching/
TikTok: https://www.tiktok.com/@arisefinancialcoaching
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