Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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45: Marketing As A Marathon
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Manage episode 375001737 series 3369861
Content provided by Jesse J. Anderson, Marie Ng, and Sharon Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jesse J. Anderson, Marie Ng, and Sharon Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jesse shares what he's learned while self-publishing his book, he and Marie discuss long term strategies for launching a product, and they look back on the 37signal's marketing for Hey.
61 episodes
MP3•Episode home
Manage episode 375001737 series 3369861
Content provided by Jesse J. Anderson, Marie Ng, and Sharon Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jesse J. Anderson, Marie Ng, and Sharon Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Jesse shares what he's learned while self-publishing his book, he and Marie discuss long term strategies for launching a product, and they look back on the 37signal's marketing for Hey.
61 episodes
All episodes
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