))
Andi Jarvis Wants to Poke Bad Strategists in the Eye
Manage episode 365931176 series 3272638
Content provided by BrightLocal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrightLocal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer.
Listen to learn:
- The difference between strategy and tactics
- The biggest mistakes often found in a marketing strategy
- How to build a marketing strategy that aligns with your local business strategy
Follow Andi on Twitter: https://twitter.com/andijarvis
Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/
Eximo Marketing: https://eximomarketingstrategy.com/
The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/
Resources:
Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811
Mark Ritson: https://www.marketingritson.com/
BrightLocal on the web:
www.brightlocal.com
Claire Carlile on the web:
www.clairecarlilemarketing.com
www.twitter.com/clairecarlile
34 episodes
Share
