Krystal Taing On Making Multi-location SEO Feel Local Adventures In Local Marketing podcast

46:39

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right. We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic. What you will learn in this episode: The many and varied benefits of building a community for a brand How to establish rules and guidelines—and the importance of doing so How to make a niche community appealing to all Which brands are doing a great job with their communities How to celebrate exceptional members of the community—and deal with problematic ones How best to approach community monetization, if at all And much more! About Claire Carlile (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Areej AbuAli (Guest) Areej AbuAli is the founder of Women in Tech SEO , a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. Resources from this episode: Women in Tech SEO Community: https://www.womenintechseo.com/ "Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/ Buffer Community: https://buffer.com/community HubSpot Community: https://community.hubspot.com/ Sanity.io Developer Community: https://www.sanity.io/exchange/community BrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/ AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/ About Adventures in Local Marketing Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. *Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!…

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Dayna Lucio on Combining General and Local SEO for the Best Possible Results 40:42

43 weeks ago40:42

40:42

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes. What you will learn in this episode: Understanding the intricate relationship between SEO and local SEO The challenges faced by franchises in managing their online presence Common misconceptions about local SEO Why domain management and backlink strategies are outdated Why you should focus on a more integrated and strategic approach to local SEO The importance of tailoring strategies to specific regions and cultural contexts And much more! About Claire Carlile (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Dayna Lucio (Guest) Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more. Resources from this episode: Women in Tech SEO: https://www.womenintechseo.com/ BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/ Joy Hawkins: https://twitter.com/JoyanneHawkins Amanda Jordan: https://twitter.com/amandatjordan Lily Ray: https://twitter.com/lilyraynyc Delivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/ AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/ About Adventures in Local Marketing Adventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.…

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George Nguyen on Creating a Successful Brand Publication 50:51

46 weeks ago50:51

50:51

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will learn in this episode: Examples of brands with fantastic content hubs and brand publications How to overcome the challenges you'll face when starting a content hub How to approach working with expert contributors How to make your brand publication sustainable in the long term The value of diversity in brand publications ...and much more! About Claire Carlile (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire Website X LinkedIn About George Nguyen (Guest) George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools . He was formerly a search news journalist and is known to speak at the occasional industry event. Where to find George Website X LinkedIn Room 404 Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Steve Wiideman on Navigating Big Brand Local SEO Embracing AI with Marie Haynes Crystal Carter on Powerful Applications of Schema Markup Resources from this episode: Wix's SEO Learning Hub Wix's Podcast: SERP's Up Wix Business Website Templates The Wix Playground in New York City Expert Shoutout: Darren Shaw Expert Shoutout: Krystal Taing Expert Shoutout: Celeste Gonzalez Expert Shoutout: Miriam Ellis Expert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near Media About Adventures in Local Marketing Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.…

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Elizabeth Rule on Scaling Multi-location Brands with Local SEO 54:22

50 weeks ago54:22

54:22

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more. You will learn: ✅Common challenges with growing local businesses, and strategies to resolve them ✅How to manage Google Business Profiles for a growing portfolio of locations ✅How reviews can make or break rankings and reputation ✅How good password management can boost efficiencies ✅Pitfalls to avoid when expanding to new locations ✅Factors to consider when expanding to new locations Timestamps: 00:00 Intro 02:42 Strategies for Scaling Local Businesses 06:22 Acquiring and Rebranding Existing Businesses 08:55 Managing Google Business Profiles for Multi-Location Growth 13:16 Turning Negative Reviews into Opportunities 22:45 Room 404: 'Optimized for SEO' 25:16 Preparing for Growth and Management of Passwords 31:46 Pitfalls to Avoid in Expanding to New Locations 34:27 Managing Google Profiles and Service Area Businesses 37:05 Factors to Consider in Choosing a Location 44:50 Proximity to Competitors and Google's Local Filter 50:00 Resources for Local SEO and Multi-Location Businesses About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire: Website Twitter (X) LinkedIn About Elizabeth (Guest) Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale. As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference. Where to find Elizabeth: Website Twitter (X) LinkedIn Room 404 Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Embracing AI with Marie Haynes Conversion mindset with Aaron Weiche Staying people first with Julian Hooks Resources Sterling Sky's content and research Local Search Forum : Andy Simpson on X Krystal Taing on X BrightLocal Citation Builder - for citations at scale About Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal…

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Melissa Popp on Consumer-Centric Storytelling in Content Marketing 49:17

1 year ago49:17

49:17

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed! If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen. You will learn: What is meant by the terms 'local narratives' or 'storytelling in marketing' Why unique and authentic content is important in today's SERP landscape, and the impact of the recent Google leak How 'brand' and 'storytelling' complement one another How to get that all-important buy-in from various departments What the common shortfalls in content creation are for SMEs (and even larger brands and enterprises) How to do storytelling at scale for multi-location businesses and how to effectively measure ROI Plus so much more... Timestamps: 02:16 - Explanation of 'Local Narratives' 03:13 - Importance of unique content 03:29 - Google leak and its impact on unique content 06:15 - How brand and storytelling work hand-in-hand 07:49 - Content volume is the wrong metric 09:15 - Common content marketing shortfalls for SMEs (and larger brands) 14:27 - How tone of voice can be a challenge 15:40 - Melissa's 'Buyers Journey Process' specific to SEO 17:47 - Finding your origin story 24:07 - The role of customer stories 25:00 - Being too hung up about keywords 26:10 - 'Room 404' segment 29:00 - How to do it at scale 35:00 - Measuring ROI 36:38 - 'Recipe for Success' segment About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire Website Twitter (X) LinkedIn About Melissa (Guest) Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation. Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers. Where to find Melissa Website Twitter (X) LinkedIn Room 404 & Recipe for Success Find out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling. Want more from Adventures in Local Marketing? We highly recommend checking out these episodes: Embracing AI with Marie Haynes Conversion mindset with Aaron Weiche Staying people first with Julian Hooks Resources BrightLocal's Brand Review Index Mastering Franchise and Multi-location SEO with Steve Wiideman Try BrightLocal FREE for 14 days Book your personalized BrightLocal demo Create Once, Distribute Forever by Ross Simmonds The Power of Local Narratives in Content Marketing by Melissa Popp Join Women in Tech SEO community About Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal…

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Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

1 year ago1:27:20

1:27:20

In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all ) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today. PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/ Listen to learn: Why Marie thinks Google gave us the API leak data on purpose, and what we should and shouldn't take away from it Why and how Gemini goes beyond other large language models Why SEOs shouldn't be scared of the future of AI and SEO What skills will still be important in the new age of AI and search How the nature of search is changing, and how marketers can react to it How to become resilient to changes, and actually benefit from them A whole lot more, including how advancements in wearables and brain-computer interfaces will change the future Resources SEO in the Gemini Era - The Story of How AI Changed Google Search, by Marie Haynes: https://mariehaynes.com/gemini-era-seo/ The Creating Helpful Content Workbook, by Marie Haynes: https://marie-haynes-consulting-inc.ck.page/products/creating-helpful-content Google’s Quality Raters’ Guidelines Book, by Marie Haynes: https://www.mariehaynes.com/product/quality-raters-guidelines/ How to Use Bard, by Marie Haynes: https://www.amazon.co.uk/Learn-use-Bard-Prompts-skills-ebook/dp/B0CQBCYM2H/ Google Devising Radical Search Changes to Beat Back A.I. Rivals: https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html Ted 2014: Larry Page on Google's robotic future: https://www.bbc.co.uk/news/technology-26658892 Marie's Newsletter: https://www.mariehaynes.com/marie-haynes-newsletter/ Marie's Podcast, Search News You Can Use: https://community.mariehaynes.com/spaces/12946477/feed Marie's Training Services: https://www.mariehaynes.com/training Marie's online community, The Search Bar: https://community.mariehaynes.com/feed Follow Marie on Twitter: https://x.com/marie_haynes…

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Aaron Weiche on Developing a Conversion Mindset 43:19

1 year ago43:19

43:19

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions The role testing plays in optimizing conversion funnels What to look out for in Google Business Profile's conversion points How authentic media and social proof can skyrocket conversions Aaron's five quick tips for improving conversions Resources Following Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/ Follow Aaron on X: https://twitter.com/AaronWeiche Check out the Leadferno blog: https://leadferno.com/blog The Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast…

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Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

1 year ago47:23

47:23

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use customer insights and pain points to understand and serve customers better How to maintain customer focus as a business scales, and why communication is at the heart of it Which brands and businesses are getting customer-centricity right, and why it works for them How to use data and analytics to identify trends and address issues at a granular level Resources Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/ Advertising Commissions LLC: https://www.advertising-commissions.com/ Asurion: https://www.asurion.com/ See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Rand Fishkin's company, Sparktoro: https://sparktoro.com/ Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/ Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/ Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book…

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David Mihm on the State of Multi-location GBP Management 47:25

1 year ago47:25

47:25

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-level training framework for local SEO and enterprise businesses The value of third-party vendors in highlighting the importance of local SEO What's next for schema and GBP Posts When we should be expecting Google to launch SGE, and what it might look like Resources: BrightLocal's Brand Beacon Report: https://www.brightlocal.com/research/brand-beacon-report/ Near Media: https://www.nearmedia.co/ Near Media's Research and Analysis: https://www.nearmedia.co/tag/analysis/ The Near Memo Podcast: https://www.nearmedia.co/memo/ Is Google's DMA Compliance DOA for Local Searches in Europe?: https://www.nearmedia.co/google-serp-restaurants-eu-dma-analysis/ Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly: https://www.brightlocal.com/blog/beyond-google-monopoly/ Follow Near Media on LinkedIn: https://www.linkedin.com/company/nearmediaco/ Follow Near Media on X: https://twitter.com/nearmediaco Follow David on LinkedIn: https://www.linkedin.com/in/davidmihm/…

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Steve Wiideman on Navigating Big Brand Local SEO 49:45

1 year ago49:45

49:45

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. Listen to learn: Steve's expert take on the findings of the Brand Beacon Report 2024 Why social media isn't the quick fix for multi-location brands that some think it is How agencies can develop a one-pager that sets out everything the HQ of a brand needs to know about local SEO Why some brands struggle to get on board with local SEO Preventing roadblocks and getting buy-in when working with enterprise brands The multitude of ways brands can use AI, and what to avoid when generating content with AI The data-backed secrets of success for a brand location page Advice for SEOs uncertain about the future of search in a world with AI As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so. Resources: BrightLocal's Brand Beacon Report 2024: https://www.brightlocal.com/research/brand-beacon-report/ Wiideman Consulting Group: https://www.wiideman.com/ A Data-Driven Strategy for Optimizing Location Pages to Rank in Google: https://www.wiideman.com/location-pages-for-seo Wiideman Search Engine Marketing Tutorials and Checklists: https://www.wiideman.com/learn Steve on X: https://twitter.com/seosteve Steve on LinkedIn: https://www.linkedin.com/in/seoexpert/ Steve on TikTok: https://www.tiktok.com/@seosteve Steve on Instagram: https://www.instagram.com/seosteve/…

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Stefan Somborac on The Life and Times of a Google Product Expert 41:01

2 years ago41:01

41:01

In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology 's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn: Why the new EU reinstatement process forms part of a "perfect storm" for GBP managers worldwide What access Product Experts get to Google projects and staff, and how this can help with their work How being a Product Expert and helping out business owners is like "a rewarding puzzle" The best way to get your issue solved efficiently in the GBP Help Community (and things to avoid!) And much more! Resources: Google Business Profile Help Community: https://support.google.com/business/community?hl=en-GB Post to the help community: https://support.google.com/business/thread/new?hl=en-GB&sjid=915863440136637775-EU Google Business Profile Guidelines: https://support.google.com/business/answer/3038177?hl=en-GB Local Search Clinic with Stefan Somborac: https://www.brightlocal.com/webinars/local-search-clinic-with-stefan-somborac/ Live Masterclass: GBP Suspension and Reinstatement: https://www.brightlocal.com/webinars/live-masterclass-gbp-suspension-and-reinstatement/ Stefan on Twitter/X: https://twitter.com/StefanSomborac…

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Crystal Carter on Powerful Applications of Schema Markup 45:36

2 years ago45:36

45:36

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema: Why it's not as scary as you think it is Why it's business-critical for some industries What to do (and not do) if you receive a schema warning How to use a CMS to get schema sorted quickly and easily How to validate your schema and which tools to use Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet! RESOURCES What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites Wix SEO Webinars: https://www.wix.com/seo/learn/webinars Schema.org: https://schema.org/ Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/ Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962 Crystal's website: https://www.crystalcarterseo.com/ Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital…

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Mike Blumenthal on What Google's Past Can Teach Us About Its Future 38:53

2 years ago38:53

38:53

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn: What the future of Google Business Profile might look like Where to go to improve your Google and Google Business Profile knowledge The part ads and monetization play in the future of Google Business Profile PLUS a surprising fact about what consumers do and don't care about in reviews RESOURCES Follow Mike on Twitter: https://twitter.com/mblumenthal Mike's profile on the Google Business Profile Community Help Forum: https://support.google.com/profile/1779682?sjid=8164595187474410917-EU Mike has an open email policy: mike@blumenthals.com Mike's older local search blog, which he keeps alive as an archive: https://blumenthals.com/blog/ The Near Memo - Near Media's Podcast: https://www.nearmedia.co/memo/ Sterling Sky blog: https://www.sterlingsky.ca/blog/ BrightLocal blog: https://www.brightlocal.com/insights/ Whitespark blog: https://whitespark.ca/blog/ Near Media: https://www.nearmedia.co/ How to Upload and Manage Google Business Profile Photos: https://www.brightlocal.com/learn/google-business-profile/optimization/photos/ Dispute a removed Google Business Profile photo or video with this form: https://support.google.com/business/gethelp…

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Noah Learner on Telling Client Stories with Data 45:48

2 years ago45:48

45:48

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn: Where Google truly pulls its GBP performance data from The truth about impressions in Google Search Console Why good reporting needs a combo of soft skills and data analysis How to react when datasets change How to get the most out of Looker Studio and much more! RESOURCES Follow Noah Learner on Twitter: www.twitter.com/noahlearner Follow Noah Learner on Bluesky: thekraken Noah Noah Learner on Clubhouse: thekraken Claire Carlile's BrightLocal Academy course on keyword research: https://academy.brightlocal.com/course/how-to-master-local-keyword-research Branch Tools Explorer https://branch.tools/ Using Data as the Backbone to Driving ROI: Noah Learner (Two Octobers): https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s…

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Krystal Taing on Making Multi-location SEO Feel Local 30:06

2 years ago30:06