The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7

Aesthetic AF - MedSpa Marketing & Sales Podcast

The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]

In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.
Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating the chaos of motherhood.
She shares what led her to step away from the hospital system, how she trained herself in aesthetics, and the reality of building a dual-focused practice offering both direct primary care and aesthetic services.
We talk about:
💉 Her step-by-step journey into the aesthetic space
📈 What’s worked (and what hasn’t) in growing her medspa
🤝 The power of in-person networking and social media
⚖️ How she balances wellness, aesthetics, and business ownership
💬 Plus: navigating price-shoppers, sales discomfort, and staying patient-focused
If you're a provider considering the leap into aesthetics or a medspa owner balancing multiple specialties, this episode is for you!

__________________________________
Connect with Dr. Jacinta:
🌐 Website: https://www.hibiscus.health
👉 Instagram: https://www.instagram.com/hibiscusaestheticsandwellness
📍 Hibiscus Aesthetics & Wellness | Katy, TX
__________________________________

Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

__________________________________

About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...

Chapters

1. The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7 (00:00:00)

2. Dr. Jacinta's Journey to Med Spa Ownership (00:00:41)

3. Challenges and Successes in Building a Med Spa (00:04:52)

4. Networking and Social Media Strategies (00:06:25)

5. Navigating the Weight Loss Industry (00:12:24)

6. Exploring the Complexities of Weight Loss (00:18:03)

7. The Intersection of Aesthetics and Primary Care (00:18:31)

8. Balancing Business and Patient Care (00:19:07)

9. Effective Marketing Strategies for Medical Practices (00:21:24)

10. Analyzing and Improving Sales Processes (00:23:51)

11. Overcoming Challenges in Discussing Pricing (00:26:11)

12. Building Long-Term Patient Relationships (00:30:24)

13. Conclusion and Final Thoughts (00:32:17)