Finding Your Voice In The Creator Economy With Christine Göös Agency Side podcast

Finding Your Voice in the Creator Economy with Christine Göös

5d ago 36:46

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Christine Göös—award-winning marketing leader, Director of Marketing at Croud, and co-host of the House of Content podcast.

Christine shares her journey from Helsinki to New York and how her global perspective shapes the way she thinks about storytelling, strategy, and brand building. They explore the evolution of her podcast, how the creator economy is redefining brand relationships, and why positioning is more important than ever in today’s content-saturated world.

The conversation dives into how AI is reshaping marketing workflows, why finding your authentic voice matters, and how personal branding tools like LinkedIn can empower creators and marketers alike. Christine also opens up about her personal passions, side projects, and how she maintains a sense of balance in a fast-paced industry.

From the rise of content experimentation to the future of authenticity in marketing, this episode is packed with sharp insights and honest reflections on leading with clarity in a noisy digital space.

🎙️ Tune in for a candid, inspiring conversation about content, leadership, and making your voice count in a changing creative landscape.

#AgencySide #CreatorEconomy #ContentStrategy #AIinMarketing #MarketingLeadership #HouseOfContent #WorkLifeBalance

Chapters

1. Finding Your Voice in the Creator Economy with Christine Göös (00:00:00)

2. The Evolution of the House of Content Podcast (00:02:59)

3. Navigating the Move from Helsinki to New York (00:05:44)

4. The Goals and Impact of Podcasting (00:08:48)

5. Insights from Guests and the Creator Economy (00:11:27)

6. Brand Adaptation in the Creator Economy (00:14:19)

7. Christine's Role at Crowd and the Future of Marketing (00:17:05)

8. The Power of LinkedIn for Personal Branding (00:20:34)

9. Experimentation and Growth on Social Media (00:23:11)

10. Finding Your Authentic Voice (00:25:46)

11. Leveraging AI in Content Creation (00:28:56)

12. The Future of Authenticity in Marketing (00:31:45)

13. Personal Life and Interests Beyond Work (00:33:38)

35 episodes