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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr-expert-mode-marketing-technology-ai-cx">The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX</a></span>


Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
#06-Know the Benefits of Test-Driven Development
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Content provided by Scott L. Bain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott L. Bain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adopting TDD initially can involved overcoming the objections of others in your organization. In this episode, and the next few that follow, we will examine these concerns and how to address them
66 episodes
Manage episode 414127016 series 3564249
Content provided by Scott L. Bain. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott L. Bain or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Adopting TDD initially can involved overcoming the objections of others in your organization. In this episode, and the next few that follow, we will examine these concerns and how to address them
66 episodes
All episodes
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Agile Tips

1 #65-Shift left - Detecting Defects During Implementation 3:57
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This week we will examine how defects can be detected and sometimes even prevented during the implementation of the product as analyzed and designed in the previous phases.
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Agile Tips

1 #64-Shift left - Detecting Defects During Integration 3:30
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We're shifting left again, to the integration phase that precedes traditional testing. What defects can and should ideally be detected at this point, and how can we accomplish this? That's what this episode with examine.
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Agile Tips

1 #63-Shift left - Detecting Defects During Testing 3:51
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We're shifting left, and the next shift involves uncovering bad or missing behavior during the traditional testing phase. Such testing is important and necessary, but is it enough? We'll see.
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1 #62-Shift Left – Detecting Defects During Deployment 3:27
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In this episode, I will investigate the first step in shifting left, which is to detect product defects at the time they are sold and deployed but before they are in use by the customer, and therefore cannot impact them.
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Agile Tips

1 #61-Shift Left – Detecting Defects During Product Usage 3:23
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The next series of podcasts will examine the concept of shift left, which deals with the way we determine and remediate defects in our product. This week I will start with the notions of detecting these defects when the product is being used.
This episode will introduce the concept of the "Shift Left" initiative in product development, and will set the stage for a series of podcasts that examine key aspects and implications of it.
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Agile Tips

This episode is about the creation of acceptance tests, who should write them and how they should be structured, to get the maximum value from them.
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Agile Tips

This episode will tell you a story about a time when missing a critical stakeholder caused a company to make a potentially disastrous mistake in their business automation.
This episode will examine the difference between Requirements and the Expectations that drive them, and suggest ways that we can better serve our organization by focusing on the latter.
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Agile Tips

1 #56-Utilize the Power of Information Radiators 4:05
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Information radiators are extremely useful to an agile organization. But often there are such radiators that have been missed. This episode will investigate this problem.
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Agile Tips

How you measure the progress of an agile team will fundamentally effect how much value that team will produce, since that measurement will reflect that value. What should that measurement consist of? That's the topic for this week.
This week I will relate the notion of "changing change" to the test-driven development process, in two different senses.
Part three of this series on changing our relationship to change deals with the concept of encapsulating variation in business automation. This is expressed in non-technical language and should be useful to those that lead product development initiatives.
This episode will explore another aspect of the agile design process, from a non-technical point of view.
If we are to be successfully agile, we must embrace unpredictable change. But to do that, we have to fundamentally alter our relationship to change itself. This is part one of a series about how I recommend teams accomplish this.
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Agile Tips

1 #36-Do I Really Have to Test Everything? Introduction 3:27
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Teaching Test-Driven Development, either in the unit testing form for developers or the acceptance testing that anyone can learn and do, this questions almost always arises at some point. It's actually an excellent question and can yield a lot of value in answering it. This episode will explain why.
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Agile Tips

1 #35-The Principle of the Useful Illusion Part 2 3:19
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How does this principle apply to the notion of an agile process? I think it fundamentally changes the way we create automation, and the value that automation ultimately provides. This week I explain why.
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Agile Tips

1 #34-The Principle of the Useful Illusion Part 1 4:37
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This is kind of a fun one. I start by pointing out that, regardless of appearances, computers are not really doing any of the things we think they are doing. Examining this fact, and it is a fact, leads to some interesting and I think useful insights. Next week, I'll drive this idea into practicality.…
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Agile Tips

Products that are difficult to use or illogical in their design can seriously impede their value. This episode will examine an example of such a problem, from the author's own personal experience with a new car.
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Agile Tips

Last week I teased the notion that it's possible to bring your legacy code under better control by using a magic button. While such buttons obviously do not exist, this week I'll outline how to get the value of such a resource anyway, at a manageable cost.
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Agile Tips

What is the best way to deal with the fact that most organizations have a high degree of vulnerability to the quality (or lack thereof) of the legacy systems they depend upon? This week I'll discuss a thought experiment that helps us to understand this conundrum, and next week I'll show you what to do about it.…
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Agile Tips

In order to embrace change, as agile says we must, we must make sure that changes to the system going forward do not create excessive waste and/or delays. Part of how we can do this is to follow good principles, such as the Open-Closed Principle. This episode will explain this principle, and what it means.…
Last week I discussed the notion of refactoring, and why business people often fail to see the value in it. This week I explore what that value is, and how best to express it honestly.
Should a Project Manager allow a development team to spend time and resources on Refactoring? What is refactoring, and why do they want to do it? It seems to have no business value whatsoever. This episode, and the next, will explore this question and offer a way to resolve it.
If you are familiar with the concept of a "Design Pattern" you may well feel that they reflect an older view of development. Indeed, the patterns were first identified before the popularity of agile approaches. That said, they are entirely agile, and this episode is about why that is.
Collaborating effectively includes, among many necessary skills, the ability to be persuasive. This episode will outline an approach to persuasiveness that I have found to be highly effective in my experience as a consultant and mentor.
Over the last two weeks I discussed the power of list-making in an agile project. This week, I dig into the details of one very important list, which is a list of the stakeholders to a given product, project, or feature.
Last week I introduced the notion of a team to-do list, and how important this artifact is during the development of a feature. That list should be curated once the work is done. How that curation is accomplished the the subject of this episode.
One of the most powerful tools available to the team when conducting Acceptance Test-Driven Development, or any kind of requirements analysis, is also one of the simplest ones. This episode is all about that tool.
In agile processes, we need discrete definitions of every important aspect of our work, so that we can work efficiently and effectively together, and to know when organizational goals have been achieved. Part of this is knowing when the work is "done", and that's what this episode is all about.
The fourth point of the Agile Manifesto, that we value responding to change over following a plan, has massive implications for the way agile teams are managed. This podcast will introduce the issues that result, and will lead to the next series.
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Agile Tips

1 #50-Implications of the Agile Manifesto, Conclusions 5:22
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This week I will answer the questions raised over the last four Agile Tips, each a different aspect of the Agile Manifesto. I'll also set the stage for what to expect next from this series.
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Agile Tips

1 #49-Implications of the Agile Manifesto, Part 4 3:05
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This week I will tackle the four point of the Agile Manifesto, with an eye toward my conclusion podcast next week.
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1 #48-Implications of the Agile Manifesto, Part 3 3:07
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This week I will cover part three of four in the Agile Manifesto, as preparation for my final entry in this series that will suggest how to address these implications in your organization.
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1 #47-Implications of the Agile Manifesto, Part 2 3:31
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This week I will investigate part 2 of the Agile Manifesto, as part of my series of four podcasts on the subject.
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1 #46-Implications of the Agile Manifesto, Part 1 3:09
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This week I'll examine the first point in the Agile Manifesto, as part of a series of four podcasts.
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Agile Tips

In this episode we will examine the roots of the Agile Movement, and delineate the Agile Manifesto that came from those roots. This will begin a series of five podcasts that point out the implications of each item in this manifesto.
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Agile Tips

No matter what kinds of products and services an organization offers, there are terms that are specific to them. These terms must be carefully defined and consistently updated as things change. This podcast is all about creating such a set of definitions.
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Agile Tips

This episode will introduce a useful framework for organizing requirements as the are identified. Such organization can be very helpful in collaboration and validation throughout an agile process.
Various technologies provide us with the concept of "inheritance". What should this used for, ideally, in an agile development environment? This episode addresses this question in a way that should be interesting to non-technical people as well as developers and testers.
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Agile Tips

The way we create business automation in the modern environment has been influenced by the strength of various innovations that have preceded us. This week I'll introduce this idea, and then over the next few episodes will examine some of the implications and opportunities.
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Agile Tips

Last week I pointed out that Test-Driven Development, even though it is named as it is, is not a testing activity but rather the creation of an executable specification. So how does this change how they are written? That's the subject of this episode.
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Agile Tips

1 #39-Do I Really Have to Test Everything? Third (and Final) Answer 4:55
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This week I wrap up my answer to the question of three weeks ago and is so going point out, perhaps, the most important aspect of TDD, and how to make sure it delivers all the value it is capable of.
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1 #38-Do I Really Have to Test Everything? Second Answer 3:25
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Part two of my answer to the question posted two weeks ago. There is one more to come, next week. It may be the most crucial of these answers.
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Agile Tips

1 #37-Do I Really Have to Test Everything? First Answer 3:24
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This is my first answer to the question posed last week. There will be two more in future weeks.
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